10 Ways Locker Wraps Elevate Brand and Curb Appeal at Multifamily Properties

In today’s competitive multifamily market, multifamily property managers need every advantage to stay competitive and lead in convenience, aesthetics, and resident satisfaction. Custom-wrapped smart lockers deliver on two key fronts: convenience and aesthetics. They reinforce your community’s branding while offering an amenity residents typically use every week.

Read on to discover why smart lockers are a savvy choice for properties looking to stand out in a competitive market and what to expect if you select a custom wrap from Parcel Pending.

Key Takeaways:

• Custom locker wraps are vinyl graphic overlays that let multifamily properties brand their smart locker systems with logos, local landmarks, community themes, or other designs.
• Locker wraps help create shareable, photogenic spaces, giving properties a competitive edge in curb appeal, brand identity, and resident experience.
• Vinyl wraps are easy to update, so properties can refresh designs for seasonal themes or evolving brand standards without replacing the locker system itself.
• Parcel Pending makes the wrap design process quick and easy, providing a comprehensive wrap guide and FAQs to interested properties, as well as installation by experienced wrap technicians.

What is a Locker Wrap?

A locker wrap is a custom-created PVC vinyl graphic rendering, usually designed to reflect your community. It may include your logo, text, illustrations, photography, or other relevant imagery. Some properties have even used wraps to highlight famous people from the area or local landmarks such as the St. Louis arch, Reno’s “Biggest Little City” sign, and Seattle’s famous Space Needle. As long as the design works within your desired setting or contributes to the brand you want your community to have, any design you choose will work perfectly.

10 Reasons a Locker Wrap Benefits Multifamily Properties

Custom-wrapped lockers not only provide a polished look for locker systems and the space around them on your property, but they also provide a host of other benefits too, including:

1. Better First Impressions

Prospects viewing your property immediately notice the graphics, instantly elevating the curb appeal of your property’s common area and package management solution. The aesthetically pleasing designs create a positive first impression for residents, visitors, and guests.

2. Higher Touch of Luxury

Offering residents a visually appealing package pickup area demonstrates the extra thought and care that management has invested in the property while adding an extra dose of luxury.

3. Stronger Brand Identity

In an era of lookalike communities, customizing the wrap to reflect your property’s branding, colors, or theme creates a cohesive and memorable visual identity.

4. An Elevated Style

Swapping plain, ordinary lockers for visually eye-catching ones can transform the package pickup area into an inviting space.

5. Improved Wayfinding

Bold graphics can aid residents and carriers in quickly locating the package area, reducing frustration, and streamlining the package pickup process.

6. Higher Community Engagement

By utilizing community-related imagery such as school logos, local attractions, or themed messaging, you foster a sense of belonging with the larger community around your property.

7. Greater Functional Appeal

Wraps can serve as functional art pieces that enhance the overall ambiance of a property, blending seamlessly with your property’s design concept.

8. Key “Instagrammable” Spaces

With many younger residents discovering and sharing their living experience on social media, branded, photogenic spaces make for easy, shareable posts. These spots also help market the property organically.

9. A Point of Differentiation

Set your property apart from the competition by signaling a commitment to a unique look and feel, as well as a higher standard of living.

10. Easier Updates

Vinyl wraps make it easy to update or replace wraps to match seasonal themes or even design trends. This versatility ensures the property’s look remains fresh and engaging.

How The Wrap Process Works with Parcel Pending

If you’re ready to take your locker system to the next level, Parcel Pending by Quadient makes designing and installing a wrap quick and easy. Here’s how the process works:

1. Parcel Pending sends you/your team a configuration spec drawing of your locker system.
2. Your team creates and sends an artwork file in either Adobe Photoshop (best for photographic images) or Illustrator (best for text and other graphics).
3. Parcel Pending sends you an artwork overlay spec drawing showing your locker system and the proposed placement of the wrap for your approval.
4. Once you approve the design, our team schedules and coordinates wrap production and installation.

When you’re ready to start designing your wrap, Parcel Pending will provide a comprehensive wrap guide covering design and formatting requirements, installation timing, and other frequently asked questions.

Stand Out in a Competitive Market with Locker Wraps

As the market continues to evolve, staying relevant and competitive in your location is crucial. Custom wraps create a key point of difference, enhance your community brand/aesthetics, and show your commitment to providing a premium experience for residents.

Ready to take your locker system to the next level? Get in touch with a representative today to get started on your locker wrap design.