The Next Generation of Residents: What to Know About Gen Z
Generation Z isn’t just entering the multifamily market; they’re revolutionizing it. As the largest and most diverse generation in American history steps into its prime renting years, it brings unprecedented expectations, digital fluency, and values that challenge traditional multifamily marketing approaches.
For property owners and managers, this demographic shift isn’t just a trend, it’s a fundamental reimagining of the industry. This eBook will help you decode the forces driving Gen Z’s rental decisions and provides actionable insights to help you position your property (or properties) for the next generation of residents, including:
- Key generational priorities and preferences
- Gen Z’s impact on the leasing experience
- Zoomers’ in-unit and on-site must-haves
- Methods for maximizing property investments for Gen Z
Get the full eBook now to ensure your property is prepped – both for today’s market and the rental market of the future.