2025 Resident Preferences Report
The multifamily industry has had a dynamic year. Owners and operators are facing higher costs compounded by a historic, 10-year high of new supply entering the market. Meanwhile, residents’ lifestyle priorities are shifting, from young professionals entering the rental market for the first time to seniors choosing to rent to save money. Understanding what current and prospective residents value has never been more important – especially given the current pressure on properties to increase resident retention and leasing velocity.
Our complimentary 2025 Resident Preferences Report can be a valuable resource in property managers’ planning toolkit for next year and beyond. In this piece, we explore key resident preferences to consider when planning for next year, including:
- Residents’ most used – and most valued – amenities
- Why safety and security top residents’ list of community concerns
- Key insights on millennial and Gen Z resident expectations of property package management
Read this year’s report and find out why lockers should be at the center of your amenities strategy for 2026!