Amazon’s 2026 Big Spring Sale: How to Prep Your Property

Start your engines…and your preparation for Amazon’s Big Spring Sale. With online shopping during this year’s sale expected to fuel a giant jump and a subsequent surge in packages, now is the ideal time to ready your community for the onslaught.

The Key Dates: March 25-31, 2025

Amazon has announced that this year’s sale will run from March 25-31, 2026, marking the second year of a 6-day sale period. During the sale, shoppers can score exclusive discounts on everything from household essentials to warm weather items to splurges on big ticket wish list items. Big deals are also expected on Amazon products such as Kindle, Echo, and Fire TVs.

More Purchases, More Packages

The most significant aspect of this sale is that it is open to all shoppers, not just Amazon Prime members. In fact, Amazon leverages this sale to boost its membership base. The online retail behemoth entices non-members with free shipping, exclusive savings, and access to its Prime Video service. In 2024 (the last confirmed results on the event), as many as 58% of shoppers were members, while 28% were non-members who joined Prime after the sale.¹ Over a third (36%) of all Americans shopped the event.²

The Piggyback Effect

As is the case with other Amazon events in recent years, major retailers are expected to launch competing spring sales. Target, Walmart, Best Buy, and other specialty retailers typically match the timing with their own promotional events, creating a multi-retailer shopping surge and further amplifying package volumes during these promotional periods. Ulta, Sephora, Wayfair, and others have already announced similarly timed promotions.

How to Prepare Your Property

Couple deep price cuts with same-day delivery and a range of package sizes (including oversized items), and it’s clear that proper package management for multifamily communities is key. Here are a few ways to set your property up for success during peak buying/shipping seasons:

• Assess Your Delivery Infrastructure – Evaluate whether your current package handling system can manage the upcoming surge. Be sure to designate space for bulky items and communicate pickup instructions to residents in advance. Consider implementing automated locker solutions, if you do not have them already, to eliminate manual processing bottlenecks and provide residents with round-the-clock access to their packages.
• Communicate Proactively with Residents – Send advance notices outlining package retrieval protocols, any necessary identification required for pickup, and collection times (if managing packages through the leasing office or concierge staff). Clear messaging prevents confusion and reduces support inquiries when packages start flooding in.
• Staff Up for the Rush – Competing retailer promotions can drive unprecedented delivery volumes to your property. Adjust team schedules to align with carrier drop-off windows, bring on short-term help if needed, and enforce expedited pickup policies after major shopping events to keep package storage areas manageable.

Automated Lockers: A Secure & Strategic Investment

As online shopping continues its upward trajectory, communities must look to combine convenience and technology, two components that the digital natives of Gen Z expect. Zoomers now make up 30.5% of all renters, a 3.5% increase from the previous year.³ Further, residents rank “secure package receiving options” as their most important amenity, according to the National Apartment Association.⁴

Smart lockers meet the needs of all your residents by delivering the following advantages:

• MORE Security: Secure compartments eliminate porch piracy and weather damage while giving residents retrieval freedom through PIN codes or smartphone access. The anxiety of racing home to prevent package theft evaporates, giving residents a feeling of security and safety.
• MORE Efficiency: Leasing teams reclaim hours previously consumed by sorting, logging, and distributing deliveries. Consider the transformation at Optima Camelview, a 700-unit luxury condominium in Scottsdale: its concierge staff previously devoted nine hours daily to parcel logistics. After deploying a Parcel Pending by Quadient system with overflow storage capacity, time spent on deliveries dropped 66%, misplaced packages became rare, and residents gained all-hours access.
• MORE Retention: Streamlined delivery experiences directly influence how residents perceive property value. Properties that solve daily friction points earn stronger satisfaction ratings, organic referrals, and measurable loyalty. Some communities report renewal rates of up to 40% post-installation, transforming lockers from an amenity into a retention tool.
• MORE Flexible: The expanding e-commerce categories of furniture deliveries, grocery orders, and other temperature-sensitive deliveries require adaptable solutions. Modular locker configurations allow properties to add capacity incrementally by incorporating refrigerated units and oversized compartments (or locker-connected package rooms for overflow packages) as demand dictates.

---

As spring sales like Amazon’s Big Spring Sale continue to drive unprecedented delivery volumes to your property, now is the time to evaluate whether your package infrastructure can handle the surge, especially for refrigerated items and oversized shipments that traditional mailrooms weren’t designed to manage.

Ready to lock in your property’s package management solution? Contact a Parcel Pending representative today.

Sources:

1. Feger, Arielle. What we know about Amazon’s Big Spring Sale results. www.emarketer.com. April 1, 2024. https://www.emarketer.com/content/what-know-about-amazon-s-big-spring-sale-results
2. Ibid.
3. Manjit, Sohal. The Shifting Demographics of Today’s Renters. www.experian.com. January 10, 2025. https://www.experian.com/blogs/insights/the-shifting-demographics-of-todays-renters/
4. National Apartment Association. 5 Key Consumer Preferences of Renters. naahq.org. April 26, 2023. https://naahq.org/5-key-consumer-preferences-renters