Prime Day 2025: How to Prep Your Property & Predictions for This Year’s Sale

It’s back! Amazon’s Prime Day returns on July 8-11, 2025. The sales boom will result in an influx of packages arriving for your residents. Here’s how to prepare your property while keeping packages safe, residents happy, and your property running efficiently.

2025 Sales Predicted to Outperform Last Year

Amazon Prime Day 2025 is poised to shatter last year’s record-breaking performance. The 2024 event set new benchmarks, achieving an unprecedented sales volume and the highest number of items sold during any Prime Day in history. With Amazon’s continued investment in logistics infrastructure and delivery capabilities, it’s expected that this year’s volume will surpass the record-setting performance of 2024, when over 9 billion items were delivered same-day or next-day globally.¹ As Sarah Mathew, a Vice President for Delivery Experience at Amazon, explains: “Customers love fast delivery, and the faster we deliver, the more often customers come back.”²

Tariffs are a Driving Force in Sales Predictions

According to research by brand performance marketing agency Tinuiti, 45% of shoppers intend to stock up on items they expect to become more expensive later in the year due to tariffs.³ Uncertainty about the economy and tariffs is also driving early shopping upticks. Almost 25% of consumers reported making purchases earlier this year to avoid tariffs. Despite rumors, Amazon has emphasized that it will not introduce listed tariff prices next to products for sale.

Other Big Box Retailers Also Entering the Sale Period

Other retailers are also offering dealings around and during this year’s Prime Day event. Best Buy, Target, and Walmart are expecting to roll out their discount deals. In fact, more than 50% of the respondents stated that they would visit Walmart for deals during the sales event. One-third of consumers state that they require deeper discounts to spur sales; shoppers are looking for at least a 20% discount before adding items to their carts.⁴

Property Preparation for High-Volume Delivery Events

The scale of sales activity during Prime Day and at other peak shopping periods throughout the year underscores the importance of being prepared for surges in residential package deliveries. Here are a few ways you can prepare your property for high delivery volume events:

Optimize Your Package Management System

Start by evaluating your current package handling infrastructure before the surge in deliveries begins. Smart lockers offer an effective solution for reducing staff workload while providing residents with convenient 24/7 access to their packages. Don’t forget to plan for oversized deliveries that won’t fit in standard lockers. Depending on your property set up, these items may go to a package room or other on-site location. You should also ensure that residents understand they may require assistance for larger items.

Keep Residents Informed

Clear communication prevents confusion and complaints. Send advance notices about package pickup procedures, including required identification, office hours, and any holiday closures. For properties using Parcel Pending systems, remind residents about late fees, the Vacation Mode feature for extended trips, and the special process for collecting oversized packages.

Staff Up for Peak Delivery Times

Retailers ramp up promotions during major sales events, driving unprecedented package volumes to your property. Prepare by scheduling additional staff coverage and implementing stricter pickup policies immediately following major retail events. Consider temporarily eliminating grace periods for any accounts not in vacation mode, to maintain manageable package areas during periods of high volume.

Protect Residents’ Prime Day Purchases with Smart Lockers

Package theft remains rampant with more than 58 million Americans reporting stolen packages in 2024.⁵ Smart parcel lockers provide a robust defense against these threats through reinforced steel construction, comprehensive photo documentation, and advanced security technology. Residents receive instant app alerts when packages arrive, enabling them to schedule pickup at their convenience. These solutions’ robust security framework virtually eliminates theft opportunities, delivering genuine peace of mind for residents and property staff.

Smart Lockers Deliver Convenience

Smart lockers also eliminate the typical headaches of package delivery with continuous access at all hours every day of the year. Residents no longer need to rush home from work or juggle their calendars to accommodate delivery windows. In today’s competitive multifamily market, this constant availability has evolved from a nice-to-have feature into a fundamental resident expectation that savvy property managers can’t afford to overlook.

Boost Efficiency with Smart Lockers

Package management traditionally consumes substantial staff resources. Smart parcel lockers automate the entire process from acceptance through storage to retrieval, freeing property personnel to focus on higher-value resident services and property management tasks. Communities implementing these systems report saving approximately 24 hours of staff time weekly, demonstrating a measurable operational cost reduction.

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With a surge in packages coming soon, now is the time to prepare your staff and infrastructure for the onslaught. Investing in smart lockers delivers unparalleled convenience to your residents while also keeping packages safe from porch pirates.

Ready to lock in your property’s package management solution? Contact a Parcel Pending representative today.

Sources:

1. Amazon. Amazon’s Prime Day Event is back this July. www.aboutamazon.com. June 16, 2025. https://www.aboutamazon.com/news/retail/amazon-prime-day-july-2025
2. Holman, Jordyn. You Want That Gift to Arrive Today? This Is What It Takes. www.nytimes.com. December 3, 2024. https://www.nytimes.com/2024/12/03/business/amazon-same-day-delivery.html
3. Ruben, Howard. Tariffs are likely to drive Prime Day purchases. www.retaildive.com. May 30, 2025. https://www.retaildive.com/news/tariffs-drive-amazon-prime-day-purchases/749399/
4. Ibid.
5. Adkins, Matthew. 2024 Package Theft Annual Report and Statistics. www.security.org. November 12, 2024. https://www.security.org/package-theft/annual-report/