8 Ways to Improve College Campuses

Over the past few years, colleges and universities have been making significant investments in new campus facilities and other amenities in order to market themselves and draw in prospective students..Today, many institutions face a different challenge: providing high-value amenities and facilities on college campuses while managing tight budgets, shifting enrollment, and rising operating costs.

As competition for prospective students increases, college campus amenities that may seem expensive can become worthwhile investments made in response to the evolving needs of students.In fact, industry experts like McKinsey recommend “providing fewer, better ancillary services, while keeping the broader well-being of [the school’s] students in mind.”¹But, for better or worse, students still care deeply about all aspects of their college experience, including the look, feel, and features of the campus itself.

If you are a college facility manager or auxiliary services manager, you likely hope that the main reason a prospective student would choose to attend your university is the world-class education your institution provides. However, while a school’s name recognition and academic reputation may pique their interest, the most significant selling point for many young people is the campus; i.e., the views, the dorms, the facilities, classrooms, amenities, and visual appeal.

It’s important to consider updating your college campus to help attract college students and improve the student experience for those already enrolled. That’s why we’re sharing eight of the best ways to improve college campuses.

Key Takeaways

• Students judge a college by its campus experience as much as its academics, so practical upgrades like recreation centers, attractive grounds, and accessible parking help attract and keep them.
• Student farms, green initiatives, and shared gathering spaces match what today’s students care about and help build a closer campus community.
• Campus improvements don’t have to be expensive. Score each project on reach, cost, and visibility to decide what to fund first, and start with the upgrades most students will use every week.
• Smart parcel lockers, for instance, give students secure, 24/7 access to deliveries without mailroom lines, while also cutting package management labor by up to a third.
• Feature campus upgrades on every tour so prospective students can see and understand what sets your school apart.

Ways to Improve Your College Campus

While some colleges opt for more lavish amenities, choosing to invest time and effort in constructing plush, upscale college campus amenities, there are just as many who choose to invest in more practical campus facility upgrades.

While such distinctions and choices should be left up to an institution’s administrators and board members, a hefty price tag does not necessarily imply waste or excess. There are a wide variety of worthwhile campus facilities investments you can implement on a college campus that support student successacross academic, emotional, and social development.

Turn the Gym into a Recreation Center

If you want to improve your college campus, one place that often goes overlooked is the fitness center. Thanks to education, social media, and the internet, the things college students want are much more in tune with the benefits of regular exercise and healthy living. As a result, many want a college campusequipped with a modern-day recreation facility, which provides a host of features and support services.

In the past, a fitness center was most commonly in a campus building’s basement (typically in a residence hall) that contained weights, weight machines, and cardio machines. These days, recreational facilities can encompass a whole lot more than just the weight room.

If you want to improve your school’s gym,consider adding:

• Training zones
• Plyometrics areas
• Sled training
• Incline training
• Rooms for classes such as:
  • Yoga
  • Martial arts
  • Zumba
  • Spinning
• Lap pools
• Basketball courts
• Sauna

Most modern recreation center facilities have sought to revolutionize the gym by not just focusing on physical health, but mental and social health as well. To that end, many rec centers also have social spaces where students can hang out, interact, and socialize. They also regularly contain health services centers, student counseling services, mental health resources, and sometimes even a wellness center. By combining various services in one place, a university can demonstrate that they prioritize student well-being, both mental and physical.

Keep the Campus Grounds Clean!

If you’ve ever been to a theme park, you have likely noticed how spotless the place is when it comes to trash, litter, or other spills. Even though thousands of people pass through these parks every day, the expectation that the park is “show ready” at any time has remained in effect. As a result, both custodians and park employees make a concerted effort to keep the park clean and “show ready” for its guests. The pride that theme park owners take in their park (or parks) is often passed down to employees, and together, they strive to keep the park beautiful so that everyonecan have a special, memorable experience.

If you want to improve your campus, it is critical that you and the rest of the university employees exhibit similar care for your campus. If the landscape architecture and grounds are overgrown or the buildings are in disrepair, dated or dirty, both current and prospective students will not only take notice of it, but likely not care if they add to the mess that is already there. Keeping your campus clean will not only create a better learning environment for students but also help to improve employee satisfaction, since an organized work environment is one of the most important factors when considering employee happiness.

Improve Campus Mail Services with Smart Parcel Lockers

Although students may not be receiving letters as often as they might have in the past, there are still a variety of trends on college campuses that impact the goods they will regularly receive including bills, checks, mail, magazines, care packages, or online purchases. Further, college students account for a significant portion of all online shopping done worldwide, which results in hundreds, if not thousands of packages that will have to be sent to the campus for pickup.

For students living on campus, this continuing deluge of mail can make picking up their deliveries from an “old school” mailroom or mail services center a massive pain. This experience can be further impacted by understaffing, inefficient retrieval methods, and limited pickup hours – all of which can lead to long lines and wait times.

As package volumes keep growing year-round, campus mail services play a bigger role in the student experience than ever.In fact, recent research conducted by Parcel Pending by Quadient and Spaces4Learning revealed that 45% of college administrators would be interested in implementing parcel lockers as a campus amenity.²

Even making small updates to your university’s mail services can have a big impact on student satisfaction and help to streamline mailroom operations for students and staff. By updating your mail system to include package delivery lockers, like those from Parcel Pending by Quadient, you can:

Reduce University Mailroom Operational Costs and Mitigate Risk

• Reduce package management labor resources by as much as a third
• Integrate with Quadient’s proprietary tracking software, WTS, or other existing university mail tracking systems
• Enable staff to focus on other important responsibilities
• Eliminate stale packages with robust reporting
• Reduce package liability and theft
• Have full chain-of-custody visibility for all packages and other goods delivered, so you know where students’ deliveries are at all times

Improve the Student, Staff, and Faculty Experience

• Make access and retrieval of packages quick and convenient for students, staff, and faculty – no need to worry about mail services operating hours
• Simplify parcel collection with real-timeemail or text notifications
• Ensure security and delivery accuracy
• Leverage a proven brand with the highest end-user satisfaction rating

Customize Your Campus

• Accommodate most delivery sizes and types
• Install indoors or outdoors depending on your campus’ unique needs and space requirements
• Brand your university parcel locker system with custom colors and wraps to match your university colors, mascots, or campus settings
• Secure deliveries with ATM-style, theft-proof steel for durability and longevity
• Ensure full system functionality with professional installation and maintenance

Now, higher education institutions can even leverage electronic locker solutions to centralize and track goods received and distributed across campus with our industry-first Campus Hub™ solution. Universities can leverage this solution to deliver goods including student mail and packages, tech equipment and accessories, library materials, campus store merchandise, food delivery from the dining hall, move-in and move-out materials and more.

Plan for Move-In and Other Peak Delivery Seasons

Campus deliveries don’t arrive in neat, even volumes. They come in surges: at the start of each semester, during move-in week, around major campus events and the holidays, and when finals are close. Many mailroom package pileups start in these windows. Planning for these periods early – alongside implementing smart package lockers –can help ensure timely package processing and pickup during the busiest times on campus.

Before your next peak period, make sure you:

• Look at last year’s delivery logs to find your busiest weeks, so you can schedule staff and ensure locker capacity ahead of them
• Set a shorter pickup window during peak weeks so lockers clear out faster
• Send students information about how pickup works before move-in, so they already know what to do once they arrive on campus
• Plan ahead for oversized items like mini fridges, bedding and furniture, which often don’t fit in standard locker compartments, as well as other overflow deliveries that do not fit in the locker system
• Check your locker reports after each peak to see which compartment sizes filled up quickest, then adjust your plan or add more locker towers before the next semester

Increase Parking

Students do not want to be forced to park on one side of the campus and then traverse to the other, lugging all of their books and other materials with them. Parking, or a lack thereof, is one of the most common challenges students face at any given university.

While most universities seek to remedy this by simply discouraging underclassmen living on campus from bringing a car to school, if you have the space and the funds, it would be wise to build additional parking lots or turn existing lots into parking structures.

If increasing the supply of parking spots is not an option, consider taking the following actions to reduce the demand for parking spots:

• Create a direct bike path
• Add secure bike parking that provides shelter and security cameras
• Improve campus transit buses and trolleys by adding more pick up times and routes
• Switch from annual parking to daily parking

Create a Sustainable Student Farm

Many universities have created areas where students, staff, and faculty can grow and tend to produce (such as seasonal fruits and vegetables). If you have the room to set aside for such a space, it can provide numerous benefits to the campus including:

• Educating students – Students can learn basic farming techniques and gardening skills involved with organic food production, sustainable agriculture, and environmentally friendly practices.
• Feeding the campus – A sustainable farm can provide the student body with healthy, locally grown produce.
• Improving the world – A community garden can help young people learn the value of patience and hard work, as well as help them better appreciate nature.

Focus on Creating Spaces Where Students Can Come Together

While reading about important matters is a vital learning tool, lived experiences are also critical for a young person’s development. A student needs to be engaged during their time on campus – attending campus events like football games, hearing new music, and even experiencing new cultures, languages, and ideas. College students, especially, require common areas and collaborative spaces where they can gather, socialize, and engage in discussion, debate, and relationship building.

Universities are filled with different people from various backgrounds and you want to ensure you’ve set aside places where they can come together,build asense of belonging,andforma cohesive university community in spite of their differences. Building residence halls, student centers, civic spaces, cultural spaces, music halls,spaces for clubs and organizations,and other such facilities can help connect students, and grow the campus community.

These campus facilities encourage students to interact with others, stretch their intellectual horizons, and learn and grow as people. They also help transform the campus from being a place filled with individuals to a student body that is united by shared respect and university values. Although it is not a direct learning experience (such as in the classroom), socialization is almost as critical a learning component in the formation of well-rounded, responsible, contributing members of society.

Go Green

The younger generation cares deeply about their impact on the environment. Sustainability, recycling, and energy consumption matter to them. Many will be drawn in by a campus that mirrors their beliefs on the benefits of going green and provides them with the resources to do so. Universities that pave the way and take the initiative for creating a better, more sustainable future serve as role models for young people.

An easy way to improve your campus is by making a concerted effort to go green. Possible campus sustainability initiatives include:

• Retrofitting buildings’ heating and AC
• Employing renewable energy sourcessuch as solar panels
• Implementing or improving the recycling program on campus and/or partnering with local recycling facilitiesto support campus recycling
• Changing to CFL or LED light bulbs
• Ditching textbooks and going digital

A campus-wide effort to reduce carbon emissions not only benefits the university, but the world as a whole.

Do Not Forget the Campus Tour

Every spring, hundreds of thousands of high school students go on a college tour with their parents or loved ones. On these trips, they will often visit several colleges back to back as a means of comparing and contrasting their options. This helps them get a feel for what they are looking for and answer questions like:

• Do I want to attend a big state school or small private university?
• Do I want to live on the east coast or the west coast?
• Could I envision myself spending four years here?
• Is my intended major or career path emphasized here?
• Is Greek life important to the school?
• Does the school’s athletics programs (such as football or basketball) matter?
• Do alumni stay involved?

While most every university offers tours, some understand the purpose of it better than others. This visit gives students a chance to see current students in action and get a sense of what campus life is like there. The tour guide should show prospective students around and help them imagine what their life would be like at that college.

It is critical that you create an engaging and interactive tour that really sells the university and highlights what sets it apart from the rest. If your facilities management team plans on making any of the improvements discussed above to your college campus, it is critical that you feature them in future college tours.

How to Prioritize Campus Improvements

Most campuses can’t afford every improvement or upgrade at once. Using data to rank projects makes it easier to spend your facilities budget where it will make the biggest impact.

1. Start with what you already know: Review the records you already have, such as student satisfaction surveys, work orders, parking citations, mailroom or campus store wait times, and complaints filed with residence life. These usually show where friction is and how it impacts students.
2. Score each potential project on three factors:

• Reach: How many students, staff, and faculty will use the improvement/upgrade every week?
• Cost: What is the total cost, including installation, staffing, and ongoing maintenance?
• Visibility: Can prospective students see it on a campus tour or online?

A project that scores well on all three, such as a mail services upgrade that every on-campus resident uses, usually belongs ahead of a high-cost amenity that only a small group will use.

3. Phase larger projects: A full recreation center renovation may need to happen over several budget cycles. Begin with the parts students use most or the things that must happen so other smaller improvements can be made (e.g., construction or infrastructure updates).
4. Measure the result: Set a target baseline before project implementation, such as average pickup time, parking complaints per month, or recreation center check-ins. Compare the actual result a semester after implementation. Those results can help make your case for future budget requests.

Improving Your Campus With Parcel Pending Smart Lockers

All of the suggestions above are intended to either make student life more convenient, drive student engagement, or provide them with reasons to take pride in their university and what it represents. Whether it be adding smart parcel lockers, updating the recreational facility, or even adding a community garden, there are a variety of steps higher education institutions can take to improve your campus environment.

Remember: the improvements you choose to invest in don’t always have to cost an arm and a leg. They can be smart, affordable, and focused on improving efficiency. Request a quote today!

 

Sources:

1. Dua, André, et al. McKinsey & Company. Reimagining higher education in the United States. (2020, October 26). https://www.mckinsey.com/industries/public-and-social-sector/our-insights/reimagining-higher-education-in-the-united-states.
2. Spaces4Learning & Parcel Pending by Quadient. (2020, December). Campus Operations During the Pandemic[White paper]. https://spaces4learning.com/Whitepapers/2020/12/Campus-Operationsm-During-the-Pandemic.aspx