BOPIL Can Help Retailers Execute a Seamless BOPIS Experience During Busy Holiday Season
IRVINE, CA—(October 30, 2019) – ‘Tis the season to shop online! According to a recent PricewaterhouseCoopers survey, the majority of consumers (54 percent of survey respondents) will do their holiday shopping online this year. Overall, the National Retail Federation predicts that retail sales in November and December will increase by up to 4.2 percent over 2018 to $730 billion in total sales. As the leading provider of Buy Online, Pick Up in Locker™ (BOPIL) solutions, Parcel Pending wants to remind retailers that BOPIL can help them boost their revenue by executing a seamless Buy Online, Pick Up In Store (BOPIS) experience for busy holiday shoppers.
“With PWC predicting that consumers will spend an average of $1,284 on gifts – up 2.7 percent from last year – it is sure to be another record-breaking holiday shopping season. Most importantly, these holiday sales will be fueled by online and mobile shopping. Retailers can capitalize on this trend by arming themselves with our BOPIL retail solutions,” stated Cynthia Aadal, Vice President of Retail Strategy for Parcel Pending. “BOPIL helps retailers generate more revenue during the busy holiday shopping season by streamlining their BOPIS process. This is important seeing as how more than two-thirds of shoppers told PWC they want easily accessible, convenient shopping.”
Parcel Pending is a leading provider of BOPIL solutions designed to simplify the BOPIS process. The way it works is simple. Once an online retail order is fulfilled – be it clothing, electronics and more – the items are placed into one of the Parcel Pending lockers located at the retail store. Customers are then instantly notified by text or email and provided with a unique code that they can type or scan at the locker kiosk. They can then quickly and easily pick up their online order and goods at their convenience by going to the retail store and simply entering their personal code into the locker.
Top BOPIL Benefits for Retailers During Holiday Shopping Season:
• Driving traffic in the door & revving up revenue. By bringing a customer into the store and delivering a convenient, quick and premium experience, customers are more likely to impulsively purchase additional items since their time is no longer wasted waiting in line. In fact, 61 percent of shoppers and 75 percent of millennials who come into the store to collect their online order make an unplanned purchase. More foot traffic also equates to more opportunities to market to and encourage customers to buy something. Retailers can drive additional in-store purchases by rewarding customers to utilize BOPIS via product coupons or samples in the lockers.
• Elevating the customer experience. BOPIL solutions enhance the customer experience by making it quick, easy and convenient for customers to retrieve their online orders. Customers can be in and out of the store with their goods within just seconds compared to the outdated method of waiting 10-15 minutes for a store associate to locate and provide their order.
• Improving retail staff efficiencies. BOPIL is designed to free up retail staff time so they can focus on building brand relationships and loyalty with in-store customers while also driving in-store purchases. BOPIL retail solutions boost staff efficiencies by providing fewer distractions and streamlining inventory audits allowing retail staff to focus more on in-store customers and brand engagement. BOPIL solutions also eliminate the outdated, time-consuming and unproductive method of retail staff searching, coordinating and releasing online orders. When customers arrive at the store, they expect the item to be waiting for them- not the other way around. With BOPIL, the risk of lost items and delays impacting the customer pickup experience are dramatically reduced. Stale merchandise is also back on store floors faster improving the potential for sales.
• Creating more marketing opportunities. Some major retailers offer their customers in-store discounts as a reward for utilizing BOPIL. This type of incentive helps to get customers into a retail store twice – once to pick up the online order and then again to make use of the coupon. There are countless ways that BOPIL can help retailers market to their customers.
To learn more about Parcel Pending, visit www.parcelpending.com.