BOPIS Model Continues to Gain Widespread Popularity
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Written by: Parcel Pending
Walmart Will Expand Its Pickup Towers to 700 Locations by End of 2018
There’s no denying that buy online, pick up in store (BOPIS) is all the rage in the retail industry.
According to a recent study, 66% of shoppers have chosen the BOPIS option in the past six months. The main reasons are avoidance of shipping fees (86% of shoppers, up from 79% in 2017); flexible pick-up times (85%, up from 78%); the ability to touch and try merchandise (77%, up from 68%); and saving time at the store (76%, up from 71%). Additionally, 86% of retailers are planning to implement a BOPIS option within the next year.
At Parcel Pending, we’ve witnessed tremendous growth in retail stores providing BOPIS services. In fact, Walmart is the latest powerhouse validating the BOPIS retail locker – or as we like to call it BOPIL (buy online, pick up in locker) – model.
Last week, Walmart announced that its Pickup Towers will be in more than 700 locations by year’s end, making them available to nearly 40% of the U.S. population. According to Walmart, the customer response to their initial roll out of 200 Pickup Towers over the last year was overwhelmingly positive, “more than half a million orders have been retrieved through the towers since we first introduced them.”
Walmart recognizes that BOPIS provides a profound opportunity to engage, interact and influence buyer behavior. We are encouraged by their expansion of BOPIS and strongly feel that more and more retailers will be utilizing this omnichannel solution in the near future.
At Parcel Pending, we understand how critical it is for retailers to drive in-store customer engagement, improve the customer experience and increase revenue opportunities with their BOPIS solution. That is why we partner with our retail customers to create a seamless process that offers full ecommerce integration capabilities, 24/7 Always On customer and staff service as well as additional marketing opportunities that drive customer engagement when they pick-up their online order.