Amazon’s Big Spring Sale: What It Means for Your Property & How to Get Ready

It’s that time of year again, property managers: Amazon’s Big Spring Sale is here and set to run from March 25-31. Preparing now for the onslaught of packages translates into an easy, convenient, and positive experience for your residents – both during the sale and during other peak periods throughout the year.

The Details and Predictions for this Year’s Sale

Introduced last year, Amazon’s Big Spring Sale will run for  six days, a one day extension from last year, from March 25-31, 2025. What makes this a departure from other promotions, like its annual Prime Day, is that this sale doesn’t require an Amazon Prime membership (although special deals are only available to members). Amazon instead leverages this sale to boost its membership base. Last year, 58% of shoppers were members, and 28% of those were non-members who joined Prime after the sale.^1, As a benchmark, 33% of all Americans took advantage of the 2024 Big Spring Sale.²

Faster Service = More Package Pile-Ups

Same-day delivery is the table stakes today. As Doug Herrington, CEO of Amazon Worldwide Stores, explains: “We know speed is important to customers, because the faster we deliver, the more they shop.”³ In 2024, Amazon reported a 60% increase in same-day delivery locations, now serving more than 140 metro areas nationwide.

As shoppers further expand their online shopping habits to include everyday essentials, the number of daily packages is expected to increase. A staggering 2 billion items were delivered by Amazon last year either overnight or as part of same-day delivery.⁴

Similar to last year, retail experts predict that big-box retailers will join the spring sale bandwagon to compete with Amazon. Expect Target, Home Depot, Walmart, Lowe’s, and others to offer similar money-saving deals.

How to Prepare Your Property

Here are a few ways you can set your property up for success during peak shipping seasons, like the Big Spring Sale:

• Review Your Package System: Before the flood of resident purchases arrives, make sure your delivery management process is secure and efficient. Self-service solutions can reduce staff workload while giving residents secure, 24/7 access to their deliveries. Plan for oversized packages and remind residents that some items may require assistance to retrieve.
• Alert Residents: Clear communication is essential. Send reminders about package retrieval procedures, including ID requirements and pick-up hours.
• Prepare Your Team for Key Peak Periods: Intense competition in retail means residents will likely make more purchases and receive more deliveries during sale periods. To handle the increased volume, consider adding temporary staff and implementing a strict pick-up policy immediately following significant sales events.

Smart Lockers: The Long-terms Solution for Package Management

E-commerce shows no signs of slowing down, with 55% of US consumers preferring to shop online.⁵ Smart lockers help your property cater to the demands of the “renter generation,” comprising 42 million people between the ages of 28 and 43.

The value that residents place on secure, on-demand package management solutions, particularly lockers, cannot be overstated. According to a recent announcement by the National Apartment Association, residents now rank “secure package receiving options” as their most important amenity.⁶ Smart lockers deliver these key advantages for onsite teams and residents:

Self-Service Package Pick-Up

Your team no longer needs to support package management, freeing up valuable time for other leasing activities. Smart lockers allow residents to retrieve their packages conveniently – and in most cases 24/7 – without staff assistance. This level of convenience is not just a luxury; it has become a baseline expectation for modern living.

Staff Time Savings

Smart lockers streamline package management, saving you and your residents’ precious time. Instead of onsite staff manually logging and distributing packages, carriers can quickly place deliveries in secure lockers, generating automated delivery notifications for residents. This can create significant time-savings for communities. For example, Optima Camelview, a resident-owned condominium community in Scottsdale, Arizona, had a concierge team spending nearly nine hours daily on manual package management. When it implemented a Parcel Pending by Quadient smart locker solution, which included a package room for oversized items, the result was a 66% reduction in staff time spent on parcel management.

Security

Smart lockers offer a secure storage solution for packages, reducing the risk of theft or damage. Residents can retrieve their packages conveniently using unique access codes to ensure they are the only one who can reach their deliveries. That also means residents no longer need to rush home or adjust their schedules to ensure their parcels aren’t left unattended.

Enhanced Resident Satisfaction

Smart lockers enhance resident satisfaction by offering a seamless and secure package retrieval experience. When residents feel their needs are being met efficiently, their overall perception of your property improves, leading to positive reviews and referrals.

Higher Lease Renewal Rates

One of the most compelling benefits of smart parcel lockers is their positive impact on lease renewal rates. The correlation between resident satisfaction and their decision to renew is well-established, and the convenience and security offered by parcel lockers significantly boosts this satisfaction. Some communities have seen renewal rates surge by as much as 40% after installing parcel lockers, making them a wise investment in the future of your property.

Scalability

With the increase in online sales comes the need to accommodate more deliveries, including oversized and refrigerated items. As a community’s needs grow, property managers can easily add more locker towers and even connected package rooms for oversize and overflow deliveries, ensuring scalability and future-proofing their investment in package management.

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Amazon’s Spring Sale presents a strategic opportunity for you to demonstrate your commitment to resident satisfaction. By preparing for this significant surge in deliveries, your community can establish their forward-thinking approach to providing a secure and convenient resident experience.

Ready to lock in your property’s package management solution? Contact a Parcel Pending representative today.

Sources:

1. Feger, Arielle. What we know about Amazon’s Big Spring Sale results. www.emarketer.com. April 1, 2024. https://www.emarketer.com/content/what-know-about-amazon-s-big-spring-sale-results
2. Heitman, Bethany. Everything to know about Spring Prime Day, plus the best early deals to shop. www.nbcnews.com. March 18, 2025. https://www.nbcnews.com/select/shopping/amazon-big-spring-sale-2025-rcna196896
3. Choudhary, Vidhi. Amazon’s Prime delivery service picked up in 2024. www.retailbrew.com. February 5, 2025. https://www.retailbrew.com/stories/2025/02/05/amazon-s-prime-delivery-service-picked-up-peak-speed-in-2024
4. Ibid.
5. Aviso, Agatha. 69 Online Shopping Statistics Retailers Should Know in 2024. fitsmallbusiness.com. August 15, 2024. https://fitsmallbusiness.com/online-shopping-statistics/
6. National Apartment Association. 5 Key Consumer Preferences of Renters. www.naahq.org. April 26, 2023. https://www.naahq.org/5-key-consumer-preferences-renters