Webinar Replay: Creating dynamic multichannel touchpoints for a safer in-store experience
Watch the webinar replay of a 30-minute briefing from Forrester hosted by Parcel Pending by Quadient. Scott Compton, Senior Retail Analyst, will review 2021 first-half retail’s performance and best practices that drove traffic in stores.
After a crazy 2021 start, the Summer Sales season has kicked it off. And the retail industry is under the spotlight with the recent reopening of stores.
The webinar replay features Scott Compton, Senior Retail Analyst at Forrester will cover the latest Retail Industry Momentums and share insights on:
- How were successful the latest sales periods?
- What have retailers done to drive traffic back to stores?
- How smart solutions for delivery helped bring more revenue to retailers?
- The reopening of stores and the new challenges faced
- Is social distancing influencing traffic flow to retail stores?
About our guest:
A retail e-commerce specialist with over 20 years of experience with direct-to-consumer marketing, Scott Compton’s research focuses on the strategies and technologies for stores and the grocery sector. Over the past 20 years, Scott Compton has held successful roles at multichannel retailers, brand manufacturers, and CPG companies. He also led an e-commerce strategy practice for over 100 retailers on the Kibo Commerce platform. He has expertise in customer experience, digital marketing, user experience testing, and conversion enhancements. Lately, he is fascinated by advances in AI, automation, personalization, privacy, and how data and insights enhance the customer experience.