The Retail Playbook to Winning Big with Returns
By 2029, the estimated value of goods returned to sellers and manufacturers in the retail industry is anticipated to reach $954 million, and with the average return rate for merchandise purchased in 2022 estimated to be 6%, it’s safe to say that returns have become a significant component of the retail experience.
As return rates continue to grow, retailers need to evaluate their return strategies not only within the framework of profitability but also regarding them as a tool to acquire new customers and build customer loyalty.
In this eBook, we look at how returns can make or break the consumer experience, and how retailers can turn them into a competitive differentiator, changing returns from a cost of doing business, into a new opportunity to improve customer satisfaction and sustainability efforts to drive brand loyalty.
