Three Remarkable ways Retailers are using Parcel Lockers to Dazzle Customers
2 Min Read
Written by: pdm
Retailers worldwide experienced an unprecedented year and a half with COVID-19 stretching brick-and-mortar stores to the breaking point. However, even before COVID came on the scene, retailers were already facing new challenges from increased e-commerce purchases.
Moving forward, retailers will carve out their strategies based on a multichannel shopping experience. Brick-and-mortar stores have realized that in order to compete and attract new customers, they need to create a seamless experience between their online and in-store presence.
As a result, some retailers have created dedicated Click-&-Collect booths in-store, or are offering curbside pick-up. However, this poses new challenges as more time and resources are required to ensure the orders are completed successfully. Additionally, dedicated spaces for in-store pick-up via a store employee, which were originally designed to bring more convenience to the shopper, have caused long lines and increased wait times for order retrieval, leading to a poor customer experience.
To alleviate these challenges, retailers are utilising their smart parcel lockers to revamp their Click-and-Collect experience. Below, we look at three innovative ways retailers are leveraging intelligent parcel lockers.
1. Exclusive product samples
Distributing exclusive product samples via retail smart lockers is a great way to drive customers in-store while boosting customer satisfaction. Placing surprise samples in parcel lockers will increase customer satisfaction by creating a surprise effect, as the consumer comes in to retrieve their item, but is met with a special gift tucked alongside their purchase. Combine product samples with specific promotions or events occurring online or in-store, to seamlessly link together the digital and in-store customer experience.
2. Special prize giveaways
Design special prize giveaways via your package locker. Prize giveaways can consist of gift cards, select items ranging from TVs and gaming consoles, or a vacation getaway. By opening giveaway entries to customers who choose Click-and-Collect as their delivery option, you will increase sales by driving consumers in-store, while growing customer interest in your brand with a new engaging experience.
3. Coupon incentives
Coupons are a dynamic tool to help drive foot traffic in-store, grow customer loyalty, and increase sales. Including exclusive coupons with Click-and-Collect orders creates a new urgency for customers to stay and make an additional purchase, or quickly return to the store to utilise their coupon before it expires. If you include trackable coupons with Click-and-Collect purchases, you can collect valuable insights on customer preferences, redemption rates, and general usage, to build a stronger understanding of consumer preferences.
Making the move to a dynamic retail experience