Analyst Report: The Top Retail Tech Initiatives for 2021

Forrester conducted research in the spring of 2021 exploring the top tech-driven priorities for retailers and brands in the coming year. With COVID-19 acting as the catalyst for digital transformation, retailers are planning to make significant investments in six “hot” tech-driven initiatives.

In the battles for sales, loyalty, and growth, get the report to learn:

  • Why curbside as a stopgap measure is not enough
  • Why Smart Lockers jumped from Hype to Hot in 2021
  • How retailers are leveraging technologies for improved customer experience

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