Analyst Report: The Top Retail Tech Initiatives for 2021
Forrester conducted research in the spring of 2021 exploring the top tech-driven priorities for retailers and brands in the coming year. With COVID-19 acting as the catalyst for digital transformation, retailers are planning to make significant investments in six “hot” tech-driven initiatives.
In the battles for sales, loyalty, and growth, get the report to learn:
- Why curbside as a stopgap measure is not enough
- Why Smart Lockers jumped from Hype to Hot in 2021
- How retailers are leveraging technologies for improved customer experience