{"id":9798,"date":"2021-01-22T12:48:25","date_gmt":"2021-01-22T20:48:25","guid":{"rendered":"https:\/\/www.parcelpending.com\/?p=9798"},"modified":"2023-03-29T16:37:08","modified_gmt":"2023-03-29T16:37:08","slug":"the-contactless-rental-property-experience","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-us\/blog\/the-contactless-rental-property-experience\/","title":{"rendered":"The Contactless Rental Property Experience"},"content":{"rendered":"

Continued social distancing recommendations and a slow vaccine rollout are fueling the need for a contactless rental experience. <\/span>Prospective<\/span> tenants<\/span> and property management teams are both looking for ways to conduct business safely and efficiently in 2021 and beyond.<\/span><\/p>\n

Here are a few best practices to implement to provide <\/span>contactless rentals<\/span> at your <\/span>rental property or modern apartment complex<\/a><\/span>:<\/span><\/p>\n

Rise of the Virtual Tour<\/b><\/h2>\n

The virtual tour now serves an important role for prospective tenants evaluating where to live. As Aaron Galvin, CEO of apartment brokerage firm Luxury Living Chicago Realty explains: \u201cA lot of potential tenants are using virtual tours to help narrow down their options and then following up with a self-guided or in-person showing\u201d<\/span>.1<\/sup><\/span><\/p>\n

The statistics support the need for virtual tours: 67% of people want more businesses to offer virtual tours<\/span>2<\/sup><\/span>. And customers aged 18 to 34 are 130% more likely to <\/span>rent<\/span> a place if there is a virtual tour. Most strikingly, research reports a solid 20% conversion rate after taking a tour<\/span>3<\/sup><\/span>. <\/span>Both <\/span>3D virtual tours<\/span> and <\/span>self-guided tours <\/span>appeal to <\/span>prospective tenants<\/span> and can ultimately influence their likelihood to rent.<\/span><\/p>\n

Flexible Online Engagement<\/b><\/h2>\n

Property<\/span> managers stress that they are using every weapon in their online arsenal to connect with <\/span>potential tenants <\/span>during the <\/span>rental process<\/span>. Chat boxes, for instance, can bolster engagement and answer <\/span>customer<\/span> questions quickly. Most issues and questions can be resolved within a lightning-fast 42 seconds<\/span>4<\/sup><\/span>.<\/span><\/p>\n

Texting, FaceTime, email, and social media platforms also continue to provide effective tools for <\/span>property<\/span> managers to engage with prospe<\/span>ctive residents. Similar to on-demand programming today, it means connecting when and how a <\/span>renter<\/span> wants to interact. As <\/span>Jered Lerum, director of more than 2,000 apartments with Edison47, explains: \u201cfollowing your residents\u2019 preferences are key<\/span>5<\/sup><\/span>. Whether it\u2019s text, email, or the app, ignoring their requests is a surefire way to [lose]\u00a0 customers.\u201d<\/span><\/p>\n

Online All the Time<\/b><\/h2>\n

Homes are now where we work, play, learn, and entertain. With 42% of employees working from home, speedy Internet is a must<\/span>6<\/sup><\/span>. Both current and <\/span>potential tenants<\/span> are seeking seamless connectivity for their <\/span>apartment<\/span> units. 5G and CBRS (Citizens Broadband Radio Service) services allow for faster and more reliable Internet throughout your <\/span>rental property<\/span>.<\/span><\/p>\n

The Need for Contactless Rental Proptech<\/strong><\/h2>\n

The days of running downstairs from your apartment to let in the pizza delivery guy are over. Today\u2019s <\/span>real estate<\/span> proptech<\/span> must-haves include contactless options such as doorway entry, amenity scheduling (ex: a gym appointment), lease renewals, and maintenance scheduling. These tools not only boost the overall experience<\/span> with <\/span>contactless apartment rentals<\/span>,<\/span> but also free up management staff to focus on other important tenant-facing responsibilities.<\/span><\/p>\n

The market is exploding with property management technology<\/a> that can help property managers keep up with the <\/span>contactless<\/span> transformation of the <\/span>rental<\/span> experience. Here are a few recent additions to the proptech market:<\/span><\/p>\n