{"id":7180,"date":"2020-04-06T11:40:06","date_gmt":"2020-04-06T18:40:06","guid":{"rendered":"https:\/\/www.parcelpending.com\/?p=7180"},"modified":"2023-03-29T17:24:43","modified_gmt":"2023-03-29T17:24:43","slug":"gen-z-goes-to-college-how-this-generation-will-change-student-housing","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-us\/blog\/gen-z-goes-to-college-how-this-generation-will-change-student-housing\/","title":{"rendered":"Gen Z Goes to College &#8211; How this Generation Will Change Student Housing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Each generation has a different worldview. And one of the biggest generational shifts between\u00a0 Baby Boomers, <\/span><span style=\"font-weight: 400;\">Generation <\/span><span style=\"font-weight: 400;\">Xers, Millennials, and Gen Z is technology. Remember 30 years ago when the idea of calling someone meant hoping both parties were near a landline at the same time? Not long before that, calling someone meant asking an operator to connect a call.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These worldviews, these lifestyle shifts, create generational philosophy changes that can shape the world in a more physical way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One area that is likely to feel this change most acutely is universities. As Gen Z goes to college, their worldviews, values, and lifestyle choices will have a strong impact on every aspect of the university experience, especially student housing. What can higher educational institutions expect from Gen Z? Understanding this generation\u2019s needs starts with knowing their values.<\/span><\/p>\n<h2><strong>Gen Z Values<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Most of the generational mindset shifts stem from different sets of core values. These values are largely shaped by a generation\u2019s upbringing. For example, consider how Gen Z:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Came of age during the Great Recession; they witnessed early on what the fallout of economic instability looks like<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Were quite young when 9\/11 happened, and often don\u2019t remember details about that day<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Were born after the fall of communism across the globe<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have never known a world without theinternet, cell phones, and online shopping.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While these aren\u2019t the only things that could shape their outlook, these events do stream through the generation\u2019s collective subconscious. <\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/consumer-business\/welcome-to-gen-z.pdf\"><span style=\"font-weight: 400;\">Deloitte drafted a list of values<\/span><\/a><span style=\"font-weight: 400;\"> that Gen Zers were likely to adopt in the coming era. After thorough surveying, Deloitte released this list of Gen Z values:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Developing career goals and entrepreneurial aspirations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Independence in work, but not isolated<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Company\u2019s products aren\u2019t enough; their ethics and social impact matters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Financial security is more important than spending on personal fulfillment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media interactions have serious implications<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Diversity across multiple spectrums (beyond race and ethnicity)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some of these values are probably already sparking ideas. So, to confirm the suspicions, here are 5 ways in which housing is expected to change.<\/span><\/p>\n<h2><strong>#1 New Age Security<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">University is a time when children become <\/span><span style=\"font-weight: 400;\">young <\/span><span style=\"font-weight: 400;\">adults\u2014when education and higher learning can invigorate the minds and souls and push eighteen-year-olds toward individualization. In that spirit, university is a sanctuary for this transformation. Thus, it\u2019s no surprise that security is among a college\u2019s primary goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gen Zers are no stranger to local tragedies. In the wake of campus shootings, housing security stands among the forefront demands by this new generation. Diving into the particulars, students request:<\/span><\/p>\n<ul>\n<li><b>Student Walking Services <span style=\"font-weight: 400;\">\u2013 At night when <\/span><span style=\"font-weight: 400;\">college<\/span><span style=\"font-weight: 400;\"> students need to cross campus, they can call upon their dorm\u2019s or their school\u2019s walking services to provide a security buddy.<\/span><\/b><\/li>\n<li><b>Keycard Access<span style=\"font-weight: 400;\"> \u2013 To ensure that non-students and faculty can\u2019t enter their homes at any point in the day, students request secured entrances to their housing (including keycard access).<\/span><\/b><\/li>\n<li><b>Well-lit Surroundings<span style=\"font-weight: 400;\"> \u2013 To feel safe and secure in and around their housing, well-lit surroundings are a key facet for <\/span><span style=\"font-weight: 400;\">college<\/span><span style=\"font-weight: 400;\"> students.<\/span><\/b><\/li>\n<li><b>360 Security Cameras <span style=\"font-weight: 400;\">\u2013<\/span> <span style=\"font-weight: 400;\">Should anything happen, it\u2019s comforting to know that the perpetrator was on video and that the local police can have more informative resources to catch them.<\/span><\/b><\/li>\n<\/ul>\n<h3><strong>Package Security<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Apart from being secure in their housing, Gen Z students have also been voicing concerns over package theft and package retrieval inefficiencies. One value that has intensified from Millennials to Gen Zers is how easy and convenient online shopping is. Which makes sense\u2014Gen Zers haven\u2019t experienced a world in which online shopping isn\u2019t the norm. They don\u2019t see online shopping and shopping as two different things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does that entail for student housing? Read on to learn more about student internet package issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Package overload. Campus mail centers that rely on manual sorting and delivering are being overrun by the increased number of packages coming through their doors. This has led to increased package theft when deliveries are left at the front of students\u2019 doors, or to irritatingly slow service due to the overstuffed mailroom.\u00a0<\/span><\/p>\n<h3><strong>The Parcel Pending Solution<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In an effort to combat these inefficiencies and package thefts, Parcel Pending utilizes the software and hardware available in today\u2019s technologically-savvy era to create the most effective smart lockers for colleges. With their innovative technology, Parcel Pending helps student housing and can promote schools:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Reduce Expenses<\/b><span style=\"font-weight: 400;\"> \u2013 The average mail services operation on campus is expected to spend 240 hours per week sorting and processing deliveries. By integrating <a href=\"\/en-us\/blog\/5-perks-of-intelligent-parcel-locker-systems-for-colleges\" target=\"_blank\" rel=\"noopener noreferrer\">intelligent parcel locker systems<\/a>, this would free up 240 hours of labor time per week. That\u2019s the kind of math that adds up quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Decrease Package Delivery Time<\/b><span style=\"font-weight: 400;\"> \u2013 Part of the \u201csmart\u201d locker solution involves the automatic notifying of students when one of their packages arrived. This allows less confusion, less waiting, and a positive consumer experience for the students.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customize to Their Needs<\/b><span style=\"font-weight: 400;\"> \u2013 Each student body has different needs. Allowing the mail services administrators to specify everything from the quantity and size of the lockers to the color and exterior print, Parcel Pending Smart Lockers offer complete personalization and customizability to each campus.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Speaking of smart solutions\u2026<\/span><\/p>\n<h2><strong>#2 Tech-Forward Housing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Another definitive change to student housing surrounds the technology in and around the building\u2014some of which have already been described:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Smart Lockers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keycode \/ Keycard Access<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Security Technology<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, the <a href=\"\/en-us\/blog\/7-eye-opening-tech-enabled-student-housing-amenities\" target=\"_blank\" rel=\"noopener noreferrer\">student housing amenities<\/a> don\u2019t stop there. Universities are increasingly making their <\/span><span style=\"font-weight: 400;\">college <\/span><span style=\"font-weight: 400;\">campuses \u201cfun\u201d and \u201ctech-forward\u201d in order to attract college tuition fees (read: students). <\/span><a href=\"https:\/\/www.forbes.com\/sites\/caranewlon\/2014\/07\/31\/the-college-amenities-arms-race\/#78be86e14883\"><span style=\"font-weight: 400;\">Forbes writes<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cFor less selective schools, perhaps putting money into luxurious amenities- instead of academics-is the smarter business decision. The University of Iowa has an estimated $53 million campus recreation center, complete with an 18-foot diving well, bubble benches, and lazy river. Texas Tech University has a veritable water park in their backyard. California State University, Fullerton has a 30-foot rock wall. And California State University, Long Beach has a $70 million wellness center with hand scanners for secure entry.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s hand scanners for secure entry or smart technology to increase security and productivity, technological innovation is sure to play a primary role in changing the housing landscape.<\/span><\/p>\n<h2><strong>#3 Affordable Housing Options<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A common misconception about Gen Zers are their often-combined affectations with Millennials about money. While both groups tend to purchase more items online, Gen Zers seem to rebel against the Millennial attitude of \u201cspend money on the now; spend money on the experiences.\u201d In fact, Gen Zers are likely to be setting up a retirement savings account with their part-time job, as opposed to blowing three months\u2019 paychecks on a weekend trip to Coachella.<\/span><br \/>\n<span style=\"font-weight: 400;\">This financially conservative attitude is reflecting on their decisions toward higher education. According to <\/span><a href=\"https:\/\/www.businessinsider.com\/differences-between-generation-z-and-millennials-money-2017-6\"><span style=\"font-weight: 400;\">Business Insider<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Indeed, at least one in five Gen Z respondents in a 2017 study by the Center for Generational Kinetics said <\/span><span style=\"font-weight: 400;\">student <\/span><span style=\"font-weight: 400;\">debt should be avoided at all costs. That&#8217;s even reflected in young people&#8217;s feelings about higher education: &#8220;Generation Z is intentionally choosing to attend a less-expensive college so they can graduate with less debt,&#8221; Dorsey said to Mic by phone. &#8220;No or less debt means they can enter the job force with more mobility, allowing them to take a job they really want that may pay less, because a good amount of their salary won\u2019t be going to a college fund.&#8221;<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">What a great opportunity for universities to appeal to the financially cautious side of Gen Zers by offering them choice\u2014another key word here\u2014in their housing payment plans. While bunking up with five other dormmates in a crowded room might not be the most ideal situation, if it saves money in the long run, Gen Zers will consider it.<\/span><\/p>\n<h2><strong>#4 Environmental Underpinning<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Often what runs along the same <a href=\"\/en-us\/blog\/5-game-changing-trends-in-college-student-housing\" target=\"_blank\" rel=\"noopener noreferrer\">trends in college student housing<\/a> with regards to technology is environmentally conscious decisions. Many Gen Zers believe in \u201cgoing green\u201d and reducing their carbon footprint. After all, they\u2019ve been raised with two words ingrained in their developing minds: climate change.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">In which case, some universities are now incorporating:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automated Lights<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dorm Gardens<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Water-efficient Appliances (showers, sinks, toilets)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recycled Toilet Paper<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Solar Panels<\/span><\/li>\n<\/ul>\n<h3><strong><i>Conscious Campus<\/i><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One theme that underlies both the shift toward an environmentally conscious housing and the discussion between gendered, coed, and genderless bathrooms, is that Gen Zers want to support brands that champion a cause. This value system still applies when the \u201cGen Z\u201d goes to college.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, looking at <a href=\"\/en-us\/blog\/adapting-to-demand-5-things-college-students-want\" target=\"_blank\" rel=\"noopener noreferrer\">things college students want<\/a>, a conscious campus is inevitable.<\/span><\/p>\n<h2><strong>How Student Housing Will Change As Gen Z Goes To College<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">These initial changes above are but the beginning of an altering student housing landscape for colleges<\/span><span style=\"font-weight: 400;\"> and universities<\/span><span style=\"font-weight: 400;\">. As this generation blossoms into maturity, further seeds of their value systems and philosophical underpinnings will sprout new ways of providing comfort, security, and technology through their university\u2019s housing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there\u2019s one major takeaway to glean from these charged-up, socially conscious young minds\u2014it\u2019s that change is happening. Preparing for it now, early on, is key.<\/span><\/p>\n<p><b>Sources:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Forbes<\/span><i><span style=\"font-weight: 400;\">. The College Amenities Arms Race<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/www.forbes.com\/sites\/caranewlon\/2014\/07\/31\/the-college-amenities-arms-race\/#768e12804883\"><span style=\"font-weight: 400;\">https:\/\/www.forbes.com\/sites\/caranewlon\/2014\/07\/31\/the-college-amenities-arms-race\/#768e12804883<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Business Insider<\/span><i><span style=\"font-weight: 400;\">. Research shows how Generation Z thinks differently from millennials when it comes to money<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/www.businessinsider.com\/differences-between-generation-z-and-millennials-money-2017-6\"><span style=\"font-weight: 400;\">https:\/\/www.businessinsider.com\/differences-between-generation-z-and-millennials-money-2017-6<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Deloitte<\/span><i><span style=\"font-weight: 400;\">. Welcome to Generation Z<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/consumer-business\/welcome-to-gen-z.pdf\"><span style=\"font-weight: 400;\">https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/consumer-business\/welcome-to-gen-z.pdf<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Each generation has a different worldview. And one of the biggest generational shifts between\u00a0 Baby Boomers, Generation Xers, Millennials, and Gen Z is technology. Remember 30 years ago when the idea of calling someone meant hoping both parties were near a landline at the same time? Not long before that, calling someone meant asking an [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7186,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-7180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gen Z Goes to College - How this Generation Will Change Student Housing | Parcel Pending<\/title>\n<meta name=\"description\" content=\"As Gen Z goes to college, how will this demographic transform the college living experience? 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