{"id":5755,"date":"2020-01-22T10:30:08","date_gmt":"2020-01-22T18:30:08","guid":{"rendered":"https:\/\/www.parcelpending.com\/?p=5755"},"modified":"2022-11-17T22:21:41","modified_gmt":"2022-11-17T22:21:41","slug":"why-retailers-should-extend-omnichannel-commerce-to-customers","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-us\/blog\/why-retailers-should-extend-omnichannel-commerce-to-customers\/","title":{"rendered":"Why Retailers Should Extend Omnichannel Commerce to Customers"},"content":{"rendered":"

Retail customers are increasingly employing different sales channels to purchase products like never before. The days of heading to the mall to purchase clothes or household goods are over. People utilize different methods to buy their products, so companies that can capitalize on this mix are better suited for success in the highly competitive market for retail innovation.\u00a0<\/span><\/p>\n

The process of integrating all of these sales channels into one smooth sales strategy is called omnichannel commerce. At its most basic form, omnichannel commerce manages customer data gathered from each different sales channel into one targeted campaign aimed at increasing sales to a specific customer.\u00a0<\/span><\/p>\n

Whether the company is focused on brick-and-mortar, online, social media, or even phone-based sales, understanding how to leverage sales channel mix is crucial to compete in the modern marketplace. The following guide will provide a quick overview of how to accomplish a successful omnichannel commerce strategy by overviewing its key characteristics, along with the benefits it provides customers and the business.\u00a0<\/span><\/p>\n

The Characteristics of Omnichannel Commerce<\/strong><\/h2>\n

To begin, let\u2019s get a sense of the predecessors of omnichannel before dissecting its specific characteristics.\u00a0<\/span><\/p>\n

Traditionally, retailers would utilize a specific sales channel to conduct business. This is termed single-channel commerce, meaning that a retailer only conducts sales through one channel: online, brick-and-mortar, over the phone, through telemarketing, etc.\u00a0<\/span><\/p>\n

In the modern-day, there are very few retailers that have stuck to one sales channel, as most firms have attempted to expand their sales offering to various channels. The process of selling items on several channels is known as multi-channel commerce.\u00a0<\/span><\/p>\n

At its core, omnichannel commerce is just an extension of multi-channel commerce, but with additional layers to leverage the existing data available that comes with selling products on multiple channels. Some of the key characteristics of omnichannel commerce include:<\/span><\/p>\n