{"id":5748,"date":"2020-01-20T10:16:37","date_gmt":"2020-01-20T18:16:37","guid":{"rendered":"https:\/\/www.parcelpending.com\/?p=5748"},"modified":"2023-03-29T17:37:36","modified_gmt":"2023-03-29T17:37:36","slug":"what-makes-a-customers-shopping-experience-seamless","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-us\/blog\/what-makes-a-customers-shopping-experience-seamless\/","title":{"rendered":"What Makes a Customer\u2019s Shopping Experience Seamless?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Seamless means more than a great shopping experience. In the stop and go world we live in today, seamless means perfection. It\u2019s the mantra every business wants to adopt. Because when we work with people, time is money, interactions are priceless, and how businesses and customers support each other makes all the difference.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">So, what makes a customer\u2019s shopping experience seamless? Well, to answer this we curated a list of factors that businesses should be aware of for that ultimate retail experience.<\/span><\/p>\n<h4><strong>When the Customer Experience Fails<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">There is nothing more paramount to the success of brick-and-mortar than the customer shopping experience. Let\u2019s face it, in this current market, online purchases are not only at an all-time high but show zero signs of slowing down. Meanwhile, people can instantly share their customer shopping experience with a push of a phone-screen.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Retailers have to make sure the business is in a position to meet and exceed customer\u2019s shopping needs. Because when a customer\u2019s shopping experience fails, the business fails.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">And as they say in business, <\/span><i><span style=\"font-weight: 400;\">proper preparation prevents poor performance<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">So let\u2019s help retailers prepare.<\/span><\/p>\n<h5><strong>Advantages of a Seamless Customer Experience<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">The advantages of a seamless retail experience are more than just providing accessible, convenient, and streamlined processes for customers. It\u2019s about creating customer loyalty, the kind of loyalty that incentivizes new business and strengthens reputation through word-of-mouth marketing. When retailers support an individual, they never know who they\u2019re connected to. A recommendation could lead to three more customers, and those three could tell their friends and lead to nine customers, and on and on. This is great when businesses need a way to increase customers in retail.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">On the surface, these advantages may seem arbitrary. However, when analyzing the top factors that make a seamless customer experience and the statistics surrounding them, gaining an understanding of just how important they really are. Because just like any business, the customer is always right.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Now, let\u2019s ensure customers are saying the right things about the retail experience.\u00a0<\/span><\/p>\n<h4><strong>Top Factors that Make a Seamless Customer Experience<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The business landscape and subsequent customer experiences are always changing, but being ahead of the game ensures businesses not only maintain their level of success but flourish with the times. To do this, let\u2019s run through some simple factors that can make or break a shopper\u2019s experience.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Social Media Integration<\/b><span style=\"font-weight: 400;\"> \u2013 Businesses might not want to admit it, but social media is playing an increased role in the customer experience. Often, social media is the initial point of contact with consumers. This can be in the form of promos or simply sharing the product inventory online. However, retailers want to guarantee a seamless consistency between what social media represents and the customer experience social media guarantees.<\/span><\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Stats to back it up:<\/b><span style=\"font-weight: 400;\"> According to <\/span><a href=\"https:\/\/www.globalwebindex.com\/reports\/commerce\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Global Web Index<\/span><\/a><span style=\"font-weight: 400;\">, 28% of users in 2019 searched for products via social media. Needless to say, if they see something on Instagram, it should be in inventory.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><b>Improved Staff Efficiency<\/b><span style=\"font-weight: 400;\"> \u2013 Improving staff efficiency doesn\u2019t just mean hiring the best employees possible. Surely that\u2019s one factor, but it also means having a work environment that ensures they thrive in terms of customer support and work efficiency. This can come in the form of increased employee training or improving the physical space employees work in. Employees should always be in a position to assist a customer\u2019s needs; that means not being tied up rearranging boxes or stuck behind a counter remote from the action.\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Stats to back it up:<\/b><span style=\"font-weight: 400;\"> According to the<\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/the-social-economy\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> McKinsey Global Institute<\/span><\/a><span style=\"font-weight: 400;\">, \u201csuperior talent\u201d is up to eight times more efficient than average employees. Companies like<\/span><a href=\"https:\/\/b2b-assets.glassdoor.com\/the-true-cost-of-a-bad-hire.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> Glassdoor<\/span><\/a><span style=\"font-weight: 400;\"> report organizations with a robust onboarding process improve productivity by more than 70%.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The customer experience always begins with employees. So why wouldn\u2019t retailers want them to be as efficient as possible?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Payment Flexibility<\/b><span style=\"font-weight: 400;\"> \u2013 Chances are if working in retail with omnichannel commerce or owning any type of brick-and-mortar business, customers likely asked about various accepted payment methods. Do they have Venmo? PayPal? Zelle? Apple Pay? Visa? Mastercard? Need we say more?<\/span><\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Stats to back it up:<\/b><span style=\"font-weight: 400;\"> According to a data report from <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20180404005093\/en\/Juniper-Research-PayPal-Heads-Mobile-Wallet-Rankings\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Juniper Research<\/span><\/a><span style=\"font-weight: 400;\">, 2.1 billion consumers worldwide are expected to use a mobile payment or mobile money transfer in 2020.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ensuring a myriad of flexible payment options means more people are able to purchase products and services. It\u2019s also important to have mechanisms and strategies in place, so when these questions do come, they can be transacted as quickly and efficiently as possible. We all know how frustrating long lines can be. Time is money, and customers want to spend it wisely.\u00a0<\/span><br \/>\n&nbsp;<\/p>\n<ul>\n<li><b>Increased Storage Efficiency <span style=\"font-weight: 400;\">\u2013\u00a0Most people probably do not understand the tremendous number of packages businesses deal with on a daily basis. Imagine selling hundreds or even thousands of packages a month, <\/span><i><span style=\"font-weight: 400;\">and with companies like <\/span><\/i><a href=\"https:\/\/www.cbinsights.com\/research\/private-labels-disrupt-cpg-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">CB Insights <\/span><\/i><\/a><i><span style=\"font-weight: 400;\">showing a 300% rise of private labels incorporated into businesses<\/span><\/i><span style=\"font-weight: 400;\">, the last thing is mountains of boxes in the space of customers perusing and browsing goods.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<span style=\"font-weight: 400;\">Not to mention, customers entrust that the products they order arrive safely to their homes, without theft or damage. Couriers care about delivering and picking up packages in the most timely and efficient way possible, not whether or not they are inhibiting customers in any way.<\/span><br \/>\n&nbsp;<\/p>\n<ul>\n<li><b>Hybrid: Digital and Physical Customer Interaction <span style=\"font-weight: 400;\">\u2013<\/span> <span style=\"font-weight: 400;\">The future of customer experience is certainly a hybrid of digital and physical <\/span><span style=\"font-weight: 400;\">customer <\/span><span style=\"font-weight: 400;\">interactions<\/span><span style=\"font-weight: 400;\">. What began with the scanning of QR codes has steadily evolved into businesses and retailers incorporating both virtual and augmented reality into the customer shopping experience.<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/a><span style=\"font-weight: 400;\"> report revealed 73% of shoppers used multiple \u2018reality\u2019 channels to discover and buy products. While this doesn\u2019t necessarily mean supplying VR glasses for patrons, it does mean exploring new ways of offering customers an authentic and even experimental shopping experience.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<span style=\"font-weight: 400;\">These new intertwinings should explore ways of providing customers with information, money-saving deals, and promotional opportunities for included brands. And doing so in an efficient, sensible manner. Everyone is looking for the next \u2018big thing\u2019 to come to their town.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">All of these factors contribute to what makes a customer\u2019s shopping experience seamless. Cut no corners and cover all the bases.\u00a0<\/span><\/p>\n<h5><strong>The Future of the Customer Shopping Experience\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">The future of the customer shopping experience will be defined by a tangled mix of online and offline services. That being said, it will also be defined by understanding the security issues that come along with such incorporations. This, of course, means the security of customers as well as the business. Expect property and privacy to emerge as focal points in the future of the customer shopping experience as more and more data breaches emerge.<\/span><br \/>\n<span style=\"font-weight: 400;\">While the idea of maintaining a seamless <\/span><span style=\"font-weight: 400;\">and <\/span><span style=\"font-weight: 400;\">positive<\/span><span style=\"font-weight: 400;\"> customer experience<\/span><span style=\"font-weight: 400;\"> might seem simple in theory, practice will take time. Expect a transitional period where businesses are adapting to the changing landscape. And be sure to entice and excite <\/span><span style=\"font-weight: 400;\">loyal<\/span><span style=\"font-weight: 400;\"> customers<\/span><span style=\"font-weight: 400;\"> by offering something novel.<\/span><br \/>\n<span style=\"font-weight: 400;\">The future of the customer shopping experience will demand of businesses the same innovation customers expect of new products. Sometimes retail innovation is as simple as making something seamless. Sometimes it\u2019s as innovative as completely re-thinking how businesses create and manage efficiency.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">There are companies emerging who offer these products to help.<\/span><br \/>\n<span style=\"font-weight: 400;\">The Parcel Pending\u2019s Retail Locker Experience<\/span><br \/>\n<span style=\"font-weight: 400;\">Whether a long-standing corporation or a fast-growing new business, efficiency and customer experience should be at the forefront of every business strategy. Understanding the 2020 retail trends and what makes a customer\u2019s shopping experience seamless provides the first step into the larger world of amazing customer experience and service. The next step? <\/span><a href=\"\/en-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">The Parcels Pending Retail Locker experience<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><br \/>\n<span style=\"font-weight: 400;\">With Parcel Pending\u2019s smart locker, not only do stores provide a solution for a growing business to manage the inventory needs and facilitating of packages: provide a novel avenue for improving the customer\u2019s shopping experience. It\u2019s more than thinking harder about what goes into the seamless customer shopping experience, it\u2019s about thinking smarter. Don\u2019t allow for couriers or packages to clog up the business, as time and energy should be spent on customers, not on sorting through a pile of packages.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">With Parcel Pending\u2019s retail lockers, businesses can enjoy\\ a smart, convenient, and safe solution to courier needs. Advanced, customizable, fast, and productive, Parcel Pending retail lockers not only increase foot traffic in a retail store but also improve staff efficiency and productivity. They also help provide <\/span><span style=\"font-weight: 400;\">loyal <\/span><span style=\"font-weight: 400;\">customers<\/span><span style=\"font-weight: 400;\"> with a seamless<\/span><span style=\"font-weight: 400;\"> in-store<\/span><span style=\"font-weight: 400;\"> experience.\u00a0<\/span><\/p>\n<h4><strong>Seamless Means No More Stop and Go<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">As a final thought: Consider the business from an outsider\u2019s perspective. From the moment someone steps into the <\/span><span style=\"font-weight: 400;\">physical<\/span><span style=\"font-weight: 400;\"> store<\/span><span style=\"font-weight: 400;\"> or clicks onto the homepage, the retail process should be simple and guided. If anything looks slow or not catered to the overall message as a brand, oust it.<\/span><br \/>\n<span style=\"font-weight: 400;\">Seamless means no more stop and go. Seamless means the perfect customer experience.<\/span><br \/>\n<b>Sources:\u00a0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Global Web Index. <\/span><i><span style=\"font-weight: 400;\">The Ecommerce Trends to Know.<\/span><\/i> <a href=\"https:\/\/www.globalwebindex.com\/reports\/commerce\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.globalwebindex.com\/reports\/commerce<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Harvard Business Review. <\/span><i><span style=\"font-weight: 400;\">A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works. <\/span><\/i><a href=\"https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">GlassDoor. <\/span><i><span style=\"font-weight: 400;\">The True Cost of a Bad Hire. <\/span><\/i><a href=\"https:\/\/b2b-assets.glassdoor.com\/the-true-cost-of-a-bad-hire.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/b2b-assets.glassdoor.com\/the-true-cost-of-a-bad-hire.pdf<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">MyKinsey. <\/span><i><span style=\"font-weight: 400;\">The Social Economy: Unlocking Value and Productivity through Social Technologies.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/the-social-economy\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/the-social-economy<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Business Insider. <\/span><i><span style=\"font-weight: 400;\">PayPal Heads Mobile Wallet Rankings.<\/span><\/i><\/li>\n<li><a href=\"https:\/\/www.businesswire.com\/news\/home\/20180404005093\/en\/Juniper-Research-PayPal-Heads-Mobile-Wallet-Rankings\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.businesswire.com\/news\/home\/20180404005093\/en\/Juniper-Research-PayPal-Heads-Mobile-Wallet-Rankings<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Parcel Pending. <\/span><i><span style=\"font-weight: 400;\">Choose Your Solution<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><a href=\"\/en-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.parcelpending.com\/en-us\/<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Vend. <\/span><i><span style=\"font-weight: 400;\">Vend\u2019s Retail Trends &amp; Predictions 2020<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/www.vendhq.com\/retail-trends-and-predictions\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.vendhq.com\/retail-trends-and-predictions<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Finances Online. <\/span><i><span style=\"font-weight: 400;\">10 Future Retail Trends &amp; Forecast for 2020 \u2013 A Look Into What\u2019s Next<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/financesonline.com\/retail-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/financesonline.com\/retail-trends\/<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">CB Insights. <\/span><i><span style=\"font-weight: 400;\">Private Labels Rising: How Retailer\u2019s own Products are Taking Off and Transforming the CPG Industry.\u00a0<\/span><\/i><\/li>\n<li><a href=\"https:\/\/www.cbinsights.com\/research\/private-labels-disrupt-cpg-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.cbinsights.com\/research\/private-labels-disrupt-cpg-retail\/<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seamless means more than a great shopping experience. In the stop and go world we live in today, seamless means perfection. It\u2019s the mantra every business wants to adopt. Because when we work with people, time is money, interactions are priceless, and how businesses and customers support each other makes all the difference.\u00a0 So, what [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,9,14],"tags":[],"class_list":["post-5748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-archive","category-blog","category-blog-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Makes a Customer\u2019s Shopping Experience Seamless?| Parcel Pending<\/title>\n<meta name=\"description\" content=\"Here&#039;s a question every retailer should ask: What makes a customer&#039;s shopping experience seamless?\" \/>\n<meta name=\"robots\" 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