{"id":5744,"date":"2020-01-19T10:06:34","date_gmt":"2020-01-19T18:06:34","guid":{"rendered":"https:\/\/www.parcelpending.com\/?p=5744"},"modified":"2023-03-29T17:37:51","modified_gmt":"2023-03-29T17:37:51","slug":"5-retailers-that-crush-the-in-store-experience-game","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-us\/blog\/5-retailers-that-crush-the-in-store-experience-game\/","title":{"rendered":"5 Retailers That Crush The In-Store Experience Game"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the recent past, it was hard to get overly excited over the standard retail shopping experience. But with the rise of online shopping, brick and mortar locations have been forced to adapt or crumble. If they wanted to survive, they had to shift the shopping paradigm. They did so by implementing cutting-edge technology in omnichannel commerce and novel in-store customer experience strategies.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Take a deeper look at these five retailers that found unique ways to not only survive but thrive. Through these examples, retailers can gauge first-hand what they need to do to crush the in-store experience game and increase foot traffic.\u00a0<\/span><br \/>\n<i><span style=\"font-weight: 400;\">Let\u2019s find out how to wow customers.<\/span><\/i><\/p>\n<h4><strong>What Is The In-Store Experience and Why Does it Matter?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The in-store experience is much more than to simply increase customers in the <\/span><span style=\"font-weight: 400;\">retail<\/span><span style=\"font-weight: 400;\"> store<\/span><span style=\"font-weight: 400;\">. It\u2019s about how the<\/span> <span style=\"font-weight: 400;\">consumer<\/span> <span style=\"font-weight: 400;\">interacts with both it and the employees. It\u2019s the retailer\u2019s opportunity to convey the brand\u2019s identity, values, and stories, whether it be subliminal or written on the walls.\u00a0\u00a0\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Simply put, the in-store experience is a central component of branding, marketing, and overall reputation. Together, these determine the success of a business. Identifying the key factors these top five retailers implemented to crush the in-store experience game ensures retailers know exactly what to incorporate into the store experience.\u00a0<\/span><\/p>\n<h5><strong>What Do All These Retailers Have in Common?\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Tech, tech, and more tech. Okay, seriously: technology plays a huge role in what these businesses have done to succeed. However, their tech isn\u2019t just fancy bells and whistles but effective ways to make a customer\u2019s time in the <\/span><span style=\"font-weight: 400;\">retail <\/span><span style=\"font-weight: 400;\">store <\/span><span style=\"font-weight: 400;\">pleasant and memorable.\u00a0\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">The retailers crushing the in-store experience share these factors in common:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experimental ideas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implementing augmented and virtual reality\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seamless customer-shopping experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digital Sampling<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bluetooth system technology<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Generally, these implementations surround improving staff efficiency by providing novel ways to use retail innovation to make in-store shopping seamless. Plus, the added technologies add a certain <\/span><i><span style=\"font-weight: 400;\">spice of life<\/span><\/i><span style=\"font-weight: 400;\"> into the equation for a<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">great <\/span><span style=\"font-weight: 400;\">shopping experience.<\/span><span style=\"font-weight: 400;\"> Do it right, and customers will be bragging to their friends about it.<\/span><\/p>\n<h4><strong>Retailers That Crush the In-Store Experience Game\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Ranked in no particular order, these 5 retailers are crushing the in-store shopping game:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Macy\u2019s<\/b><span style=\"font-weight: 400;\"> \u2013 Since 2014, Macy\u2019s and other retailers have been implementing this new tech, which utilizes customer apps to create a more seamless online-to-in-store shopping experience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the help of the Bluetooth beacon systems, customers can log onto their Macy\u2019s app and request to see a store clerk, find new discounts and coupons, more easily locate items, and access customer service they\u2019d otherwise have to seek out.<\/span><br \/>\n<span style=\"font-weight: 400;\">Imagine this: someone walks by a shoe rack and a notification lets them know they are 20% off. It might sound strange, but according to <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/beacon-technology\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Swirl Network Inc.<\/span><\/a><span style=\"font-weight: 400;\">, over 70% of shoppers say beacon-triggered content increased their likely-hood to purchase in-store.<\/span><\/p>\n<ul>\n<li><b>Lowe\u2019s &amp; Orchard Supply Hardware <span style=\"font-weight: 400;\">\u2013<\/span> <span style=\"font-weight: 400;\">In San Jose, science fiction movies are coming to life with the OSHbot at Lowes. This robotic employee utilizes facial recognition technology to identify human customers and promptly asks them if they need help finding anything in the store.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With a large screen for a \u2018face,\u2019 the OSHBot answers questions by displaying the relevant information. Also, the android guides consumers to the product, using the same navigation technology found in self-driving cars. It can even scan shelves to find items that are out of place. If customers are to talk about their trip to the store, having a robotic employee is a sure-fire way to stir that conversation.\u00a0<\/span><\/p>\n<ul>\n<li><b>Apple <span style=\"font-weight: 400;\">\u2013<\/span> <span style=\"font-weight: 400;\">It\u2019s impossible to compile a list about the in-store shopping experience and not mention Apple.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although the brand tries to convey a relaxed and friendly vibe, Apple has implemented new ways to invigorate customers. Since 2017, Apple has incorporated \u201c<\/span><a href=\"https:\/\/www.apple.com\/today\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Today at Apple<\/span><\/a><span style=\"font-weight: 400;\">,\u201d an educational program of creative sessions led by informed team members. With other \u2018Genius\u2019 and \u2018Creative Pro\u2019 retail roles, Apple lets customers know that it\u2019s a cool place to shop, learn, and work. Empowering their customers and their employees are just one of the key standards that set Apple apart in crushing the in-store experience game.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Sephora <\/b><span style=\"font-weight: 400;\">\u2013 Sephora is one of the most visited stores today. And now, with their implementation of augmented reality mirrors, Sephora is once again at the forefront of the beauty conversation. Using VR tech and high-quality imaging, patrons can now experiment with new looks and makeup routines without ever having to apply makeup physically.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Their implementation of artificial intelligence and virtual reality into <\/span><a href=\"https:\/\/www.retaildive.com\/ex\/mobilecommercedaily\/sephora-reflects-on-cosmetic-sampling-trend-with-augmented-reality-mirror\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">digital sampling<\/span><\/a><span style=\"font-weight: 400;\"> provides Sephora customers with an in-store experience only previously seen in the movies. It\u2019s a fun and convenient feature that improves the shopping experience and sells the product.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Dick\u2019s Sporting Goods<\/b><span style=\"font-weight: 400;\"> \u2013 As the premier major national sporting goods store in the country, Dick\u2019s Sporting Goods deals with hundreds of thousands of weekly orders. The number of sporting goods <\/span><span style=\"font-weight: 400;\">and <\/span><span style=\"font-weight: 400;\">products<\/span><span style=\"font-weight: 400;\"> shipped across the country means countless transactions and couriers facilitating deliveries throughout their <\/span><span style=\"font-weight: 400;\">physical <\/span><span style=\"font-weight: 400;\">stores<\/span><span style=\"font-weight: 400;\">, but they maintain a seamless operation thanks to the <\/span><a href=\"\/en-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Parcel Pending smart locker solution<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These smart lockers ensure the in-store experience is uncompromised by the sheer amount of inventory imported and exported. Sometimes the in-store shopping experience is about what the customers don\u2019t see. And in this case, smart lockers free up employees to focus on customers rather than sorting deliveries or shipments.\u00a0<\/span><\/p>\n<h4><strong>The Future of the In-Store Experience\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The future of the in-store experience will always trend towards pushing boundaries and creating efficiencies. Whether it be smart lockers or VR mirrors, there are little things stores can do that make a big impact. So, look for ways in 2020 retail trends that will wow customers and provide them value in order to crush the in-store experience game.\u00a0\u00a0<\/span><br \/>\n<b>Sources:\u00a0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">HubSpot. <\/span><i><span style=\"font-weight: 400;\">7 Innovating Ways Retailers are Using Beacon Technology<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/beacon-technology\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/blog.hubspot.com\/marketing\/beacon-technology<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Think Mobile. <\/span><i><span style=\"font-weight: 400;\">Augmented Reality in Retail<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/thinkmobiles.com\/blog\/augmented-reality-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/thinkmobiles.com\/blog\/augmented-reality-retail\/<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">HBR.org. <\/span><i><span style=\"font-weight: 400;\">A Study of 46,000 Shoppers ShowsThat Omnichannel Retailing Works<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Retail Dive. <\/span><i><span style=\"font-weight: 400;\">Sephora Augmented Reality Mirror Reflects Sales Potential of Digital Sampling. <\/span><\/i><a href=\"https:\/\/www.retaildive.com\/ex\/mobilecommercedaily\/sephora-reflects-on-cosmetic-sampling-trend-with-augmented-reality-mirror\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.retaildive.com\/ex\/mobilecommercedaily\/sephora-reflects-on-cosmetic-sampling-trend-with-augmented-reality-mirror<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Fast Company. <\/span><i><span style=\"font-weight: 400;\">What the Lowe\u2019s Robot Will Do for you and the Future of Retail. <\/span><\/i><a href=\"https:\/\/www.fastcompany.com\/3056640\/what-the-lowes-robot-will-do-for-you-and-the-future-of-retail\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.fastcompany.com\/3056640\/what-the-lowes-robot-will-do-for-you-and-the-future-of-retail<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the recent past, it was hard to get overly excited over the standard retail shopping experience. But with the rise of online shopping, brick and mortar locations have been forced to adapt or crumble. If they wanted to survive, they had to shift the shopping paradigm. They did so by implementing cutting-edge technology in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,9,14],"tags":[],"class_list":["post-5744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-archive","category-blog","category-blog-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Retailers That Crush The In-Store Experience Game | Parcel Pending<\/title>\n<meta name=\"description\" content=\"What do these five retailers have in common? 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