{"id":5347,"date":"2019-05-13T15:56:39","date_gmt":"2019-05-13T22:56:39","guid":{"rendered":"https:\/\/www.parcelpending.com\/?p=5347"},"modified":"2023-03-29T19:05:39","modified_gmt":"2023-03-29T19:05:39","slug":"micro-retailing","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-us\/blog\/micro-retailing\/","title":{"rendered":"The Rise of Micro Retailing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When it comes to retail, new studies indicate that smaller is better. First came \u201cmicro visits,\u201d\u00a0<\/span><span style=\"font-weight: 400;\">where stores started noticing customers who spent less than five minutes shopping. These\u00a0<\/span><span style=\"font-weight: 400;\">shoppers\u2014primarily people who bought online and were picking up in-store\u2014became the\u00a0<\/span><span style=\"font-weight: 400;\">focus of retailers. Now, there\u2019s a new trend hitting brick and mortar shops: <\/span><span style=\"font-weight: 400;\">micro retailing<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Micro retailing follows the idea of downsizing large stores (think IKEA or WalMart) in favor of\u00a0<\/span><span style=\"font-weight: 400;\">smaller, boutique shops. These stores would still display a large selection of items; however,\u00a0<\/span><span style=\"font-weight: 400;\">they would remove the necessity for backstock by having any purchase shipped to the\u00a0<\/span><span style=\"font-weight: 400;\">customer\u2019s home. It\u2019s a new way of shopping, and stores are leaning into this new trend. But\u00a0<\/span><span style=\"font-weight: 400;\">why? What are the upsides of micro-retail and how does this practice help <a href=\"\/en-us\/blog\/how-brick-and-mortar-retailers-can-survive-the-rise-of-e-commerce\" target=\"_blank\" rel=\"noopener noreferrer\">brick and mortar retailers survive the rise of e-commerce?<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">To discover all the benefits of this retailing revolution and how to implement their strategies\u00a0<\/span><span style=\"font-weight: 400;\">into your store, read on.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">The Shift in Perspective<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Conventional wisdom used to instruct brick and mortar stores to create an online presence as\u00a0<\/span><span style=\"font-weight: 400;\">soon as possible because in-person shopping was on its way out. Yet, many <\/span><a href=\"https:\/\/www.forbes.com\/sites\/gregmaloney\/2018\/11\/12\/previously-e-commerce-only-brands-will-open-850-physical-stores-over-next-five-years\/\"><span style=\"font-weight: 400;\">online-only\u00a0<\/span><\/a><a href=\"https:\/\/www.forbes.com\/sites\/gregmaloney\/2018\/11\/12\/previously-e-commerce-only-brands-will-open-850-physical-stores-over-next-five-years\/\"><span style=\"font-weight: 400;\">brands<\/span><\/a><span style=\"font-weight: 400;\"> are opening up brick and mortar stores. Casper, an online mattress seller, is planning to\u00a0<\/span><span style=\"font-weight: 400;\">open two hundred stores. Warby Parker, at least one hundred. And they\u2019re not the only ones.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Who is Switching to Micro Retailing<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">There must be a reason for this counterintuitive switch. The list of benefits seems to grow as\u00a0<\/span><span style=\"font-weight: 400;\">retailers increasingly move toward this trend. Not only do customers prefer these smaller,\u00a0<\/span><span style=\"font-weight: 400;\">intimate shops, but retailers are content to spend a fraction of the cost of store space and\u00a0<\/span><span style=\"font-weight: 400;\">invest in other areas.\u00a0<\/span><span style=\"font-weight: 400;\">There are two types of retailers that are positioned to cash in on all these benefits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Online-only brands<\/b><span style=\"font-weight: 400;\"> \u2013 Up until now, online-only brands haven\u2019t had to pour money into storefronts and store employees, managers, etc., leaving them with extra capital to spend\u00a0 on this new venture. Plus, these smaller storefronts will be cheaper than a traditional shop, making the transition smoother.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Large retailers<\/b><span style=\"font-weight: 400;\"> \u2013 Companies the size of IKEA, Target, and Walmart are restructuring their business model with the intention of smaller, boutique shops. By downsizing their factory-sized stores into pop-up boardwalk shops, they can be in more places with less overhead. By centralizing their distribution, they are able to double down on shipping costs and save money on fronts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This kind of restructuring requires massive dough, that\u2019s why many smaller and mid-sized\u00a0<\/span><span style=\"font-weight: 400;\">retailers are getting left behind. However, there\u2019s no reason why they can\u2019t implement many of\u00a0<\/span><span style=\"font-weight: 400;\">micro retailing\u2019s aspects to accrue some of the benefits.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Benefits of Micro Retailing<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As mentioned above, both retailers and consumers benefit from this new retailing trend. Here\u00a0<\/span><span style=\"font-weight: 400;\">are some upswings for the companies:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Zero backstock<\/b><span style=\"font-weight: 400;\"> \u2013 No selling out of an item. No having an employee \u201ccheck the back\u201d only to discover there\u2019s no stock left. And for managers, no stressing about ordering too many or too few of an item. Micro retailing means only having one stock per item and having it on display. If a customer likes it, they buy it, and the product shows up at their doorstep the next day. This is one way a business can surpass customer expectations and keep up with the current retail trends.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Smaller space, cheaper rent<\/b><span style=\"font-weight: 400;\"> \u2013 The biggest incentive for retail chains is the idea of spending significantly less on space. Chains with over a thousand stores will see micro retailing as an investment in the future. They can put all this saved cash directly into a centralized distribution center, which will save on shipping and handling costs. Or they can reinvest in newer retail technology and marketing campaigns.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Personalized Stores<\/b><span style=\"font-weight: 400;\"> \u2013 With less backstock and few duplicates, aisles will feel spacious, and stores can seem personalized. And because there\u2019s physically less stuff in the store, retailers can experiment with different designs to determine what customers prefer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Increased Number of Locations<\/b><span style=\"font-weight: 400;\"> \u2013 Because these stores can be stripped down to their necessities, stores can pop-up in multiple locations within a city. These \u201cskeleton shops\u201d can act primarily as customer service hubs and online order pickup spots, with a few best-selling items lining the walls. Having additional stores offers the retailer increased brand awareness, and customers appreciate the easy access.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The major benefits for consumers include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>No checkout lines<\/b><span style=\"font-weight: 400;\"> \u2013This might as well be the sole benefit of micro retailing. No waiting in long checkout lines! Because items aren\u2019t taken out of the store with the customer, there\u2019s no need to stand in line to buy them. Customers can just punch in what item they want into their phone and pay online.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Improved customer experience <\/b><span style=\"font-weight: 400;\">\u2013 Micro retailing offers a less crowded way to shop. Because there are more stores and less product in the way, aisles will be open and breezy. Some micro retailers are trending toward hiring expert employees as well. Instead of having cashiers and stock managers in beauty retailers, the main employees can be fashion designers or makeup artists. This will improve customer experience and incentivize people to shop in person.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Convenience<\/b><span style=\"font-weight: 400;\"> \u2013 With additional shops available, consumers have better access to the brands they love. Plus, buying items and having them shipped home means no carrying around shopping bags from one store to the next.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Ways to Implement Micro Retailing<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019re not an online-only brand thinking of expanding or a major retailer who has the capital\u00a0<\/span><span style=\"font-weight: 400;\">to do a complete overhaul, there are still ways to implement micro retailing into your business\u00a0<\/span><span style=\"font-weight: 400;\">model. Adopting some of these changes can keep you competitive in today\u2019s retail climate.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Combining E-commerce With Brick and Mortar<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If there\u2019s one takeaway from online-only brands opening up brick and mortar shops, it\u2019s that\u00a0<\/span><span style=\"font-weight: 400;\">the old way of selling in person is over. This new wave of interactive retail experiences fuse the convenience of online shopping with the personal touch of a boutique shop.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Streamlining Sales<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">There\u2019s no question that businesses need to be online and on multiple platforms. Not only is\u00a0<\/span><span style=\"font-weight: 400;\">this important for marketing and brand awareness, but without this, most customers won\u2019t\u00a0<\/span><span style=\"font-weight: 400;\">even find your store. And for those who do, most shoppers are buying online anyway.<\/span><br \/>\n<span style=\"font-weight: 400;\">Streamlining your sales means being up to date with both your e-commerce site and your brick\u00a0<\/span><span style=\"font-weight: 400;\">and mortar store. Customers should be able to bounce back between the two without confusion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Micro retailing is utilizing streamlined sales to capitalize on two new methods of shopping.<\/span><br \/>\n<span style=\"font-weight: 400;\"><a href=\"\/en-us\/blog\/what-is-bopis-in-retail\" target=\"_blank\" rel=\"noopener noreferrer\">BOPIS<\/a> \u2013 Buy online, pick up in-store. This is the latest trend taking the industry by storm. Shoppers will purchase what they need on a retailer\u2019s website, but still come to the store for any number of reasons.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">BOPIS drastically reduces shipping costs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers can return the products if needed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Physically seeing the product is an essential factor before taking it home<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once in-store, consumers are more likely to purchase additional products<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s such an important method of buying that upwards of <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/buy-online-pick-up-in-store-bopis\/\"><span style=\"font-weight: 400;\">90% of retailers<\/span><\/a><span style=\"font-weight: 400;\"> will offer this method\u00a0<\/span><span style=\"font-weight: 400;\">of shopping by 2021, according to Invespcro. To make these transactions efficient, many\u00a0<\/span><span style=\"font-weight: 400;\">companies are turning toward <\/span><span style=\"font-weight: 400;\"><a href=\"\/en-us\/\">smart <\/a>lockers.<\/span><span style=\"font-weight: 400;\">\u00a0These provide customers the autonomy over their\u00a0<\/span><span style=\"font-weight: 400;\">pickups by controlling the locker with their phone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buying online, while in-store \u2013 This is another popular method of purchasing items,\u00a0<\/span><span style=\"font-weight: 400;\">especially among younger generations. After browsing the selection in person, shoppers will buy online and have it shipped to their home. This is ideal for customers who enjoy\u00a0<\/span><span style=\"font-weight: 400;\">perusing aisles, but don\u2019t want to lug around purchases or wait in long checkout lines.\u00a0<\/span><span style=\"font-weight: 400;\">With no backstock to offer in micro retailing, this is becoming the default way to\u00a0<\/span><span style=\"font-weight: 400;\">purchase items in person.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Introduce New Technology Into Stores<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Micro retailers try to create a personalized, interactive experience within a small space. One way<\/span><span style=\"font-weight: 400;\">\u00a0to do this is to bring technology that will keep customers engaged and enhance the buying\u00a0<\/span><span style=\"font-weight: 400;\">experience. You\u2019ve seen how grocery stores have implemented self-checkout aisles to speed up\u00a0<\/span><span style=\"font-weight: 400;\">the lines. Well, companies across the globe have been experimenting with new technology to\u00a0<\/span><span style=\"font-weight: 400;\">give their stores a similar appeal.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Interactive mirrors<\/b><span style=\"font-weight: 400;\"> \u2013 From trying on glasses to touching up your makeup, retailers have been craving interactive mirrors. Not only are they fun for customers, but also <\/span><a href=\"https:\/\/www.cbsnews.com\/news\/how-smart-mirrors-are-boosting-clothing-sales\/\"><span style=\"font-weight: 400;\">they\u2019re driving<\/span> <span style=\"font-weight: 400;\">up sales<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Adaptive dressing rooms<\/b><span style=\"font-weight: 400;\"> \u2013 For clothing retailers, having a changing room is essential. Customers are significantly less likely to purchase an article of clothing if they don\u2019t know how it will look on them. Now, dressing rooms are upgrading. Instead of just standing in front of a tall mirror, adaptive dressing rooms will let you see the outfit in the morning, afternoon, and evening lighting. It also keeps track of everything you want and don\u2019t.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"\/en-us\/markets\/retail-parcel-lockers\/\"><b>Smart retail lockers<\/b><\/a><span style=\"font-weight: 400;\"> \u2013 As a customer, sometimes you want to leave the sales-type interactions to a minimum. Having smart retail lockers allow customers to buy online, pick up in-store, and leave satisfied. Simple and convenient.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Smaller and mid-sized retailers don\u2019t have to deck out their floor with all the latest gadgets, but\u00a0<\/span><span style=\"font-weight: 400;\">having a few upgrades can keep your store fresh and exciting for customers.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Comprehensive Delivery<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Possibly the strongest pull for micro retailing with customers is the comprehensive delivery\u00a0<\/span><span style=\"font-weight: 400;\">that\u2019s offered. By downsizing stores and building up centralized distribution centers, massive\u00a0<\/span><span style=\"font-weight: 400;\">retailers are starting to provide single-day or same-day delivery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a smaller retail business, competing with these rates is difficult unless you\u2019re willing to spend\u00a0<\/span><span style=\"font-weight: 400;\">a large percentage of the revenue on shipping costs. This is especially relevant as customers are increasingly demanding free delivery with their products. <\/span><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-study-says-more-online-shoppers-want-free-shipping\"><span style=\"font-weight: 400;\">75% of customers<\/span><\/a><span style=\"font-weight: 400;\"> expect free delivery even on orders less than fifty dollars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The price of free delivery is hard to gauge, especially when returns are expected to be paid for\u00a0<\/span><span style=\"font-weight: 400;\">as well. To compete with this, partnering with new technology might be the only way.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Offer Customers Smart Lockers as an Alternative<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Companies are turning to smart lockers to be able to offer \u201cfree delivery.\u201d Instead of paying for\u00a0<\/span><span style=\"font-weight: 400;\">packages to be delivered to 25 different apartments, they can all be shipped to a single smart\u00a0<\/span><span style=\"font-weight: 400;\">locker location at the nearest convenience store (or wherever it\u2019s placed). These centralized\u00a0<\/span><span style=\"font-weight: 400;\">locations are not just cheaper for the retailer, but they\u2019re helpful for customers too.<\/span><\/p>\n<p><a href=\"\/en-us\/prevent-porch-pirates-from-stealing-packages\/\"><span style=\"font-weight: 400;\">Porch Pirates<\/span><\/a><span style=\"font-weight: 400;\">, as they\u2019ve been referred to in the past, steal packages left on doorsteps in record\u00a0<\/span><span style=\"font-weight: 400;\">numbers. Some people have responded by ordering packages to work, but this method is\u00a0<\/span><span style=\"font-weight: 400;\">inconvenient, and some workplaces look unfavorably on employees for doing this.<\/span><br \/>\n<span style=\"font-weight: 400;\">If you decide to install Parcel lockers into your retail store, there are two options for how you\u00a0<\/span><span style=\"font-weight: 400;\">can use them.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Same-store pickup only<\/b><span style=\"font-weight: 400;\"> \u2013 Using smart lockers as a way for customers to buy online and pick up in-store is a great way to bring in customers. Try placing some best-selling items near the lockers to incentivize shoppers into making an additional purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Lockers open to anyone<\/b><span style=\"font-weight: 400;\"> \u2013 Another option for using smart lockers is to have them be available for any delivery. This can incite micro shopping, where customers spend less than five minutes in a store. Groceries stores, coffee shops, and convenience stores have all found that adding a public smart locker means more customers who want to buy additional items. The downside is that a customer might purchase online what your store offers, thus helping a competing company close a sale.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Retailers That Benefit From Smart Lockers<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">There is a way for any retailer to utilize smart lockers to their advantage. It\u2019s all about coming\u00a0<\/span><span style=\"font-weight: 400;\">up with the right strategy. Here are some examples of retailers using smart lockers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Grocery Stores<\/b><span style=\"font-weight: 400;\"> \u2013 Instead of using apps like Doordash and Amazon Fresh that deliver groceries to a customer\u2019s doorstep, people can opt into picking up the groceries from <\/span><a href=\"\/en-us\/locker-solutions\/refrigerated-lockers\/\"><span style=\"font-weight: 400;\">refrigerated smart lockers<\/span><\/a><span style=\"font-weight: 400;\">. These lockers can be adjusted based on what the customer is shopping for. Frozen and refrigerated items can be kept in a cold locker. While regular groceries can be stored in normal lockers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Convenience stores<\/b><span style=\"font-weight: 400;\"> \u2013 Stores like 7-Eleven have had success installing smart lockers into their stores. Because these shops are full of cheap, tasty items, they find that sales increase as customers come to use the lockers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pharmacy<\/b><span style=\"font-weight: 400;\"> \u2013 Because of the risks associated with delivery, pharmacies usually cannot deliver medication and leave them on patients\u2019 doorsteps. By using smart lockers, pharmacies can now bring patients\u2019 medicine closer to home.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Micro Retailing is Here to Stay<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">With the way the current retail landscape is shifting, micro retailing addresses the majority of customers<\/span><span style=\"font-weight: 400;\">\u2019 pain points. From the convenience expected of retailers delivering for free, to customers who want to avoid interaction with people, micro retailing offers it all. And as technology<\/span><span style=\"font-weight: 400;\">\u00a0keeps reinforcing this direction, these trends are only going to grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To keep up with large retailers, smaller shops need to adjust the way they think about their\u00a0<\/span><span style=\"font-weight: 400;\">stores. Using both online platforms and brick and mortar shops to their full capacity, retailers\u00a0<\/span><span style=\"font-weight: 400;\">can take the aspects of micro retailing that applies to them and stay competitive. From<\/span><br \/>\n<span style=\"font-weight: 400;\">implementing technology to integrating smart lockers into their pickup and delivery systems,\u00a0<\/span><span style=\"font-weight: 400;\">micro retailing is here, and it\u2019s here to stay.<\/span><\/p>\n<p><b>Sources:<\/b><br \/>\n<span style=\"font-weight: 400;\">Forbes. Once-Online-Only Brands Will Open 850 Brick-And-Mortar Stores Over Next Five Years.\u00a0<\/span><a href=\"https:\/\/www.forbes.com\/sites\/gregmaloney\/2018\/11\/12\/previously-e-commerce-only-brands-will-open-850-physical-stores-over-next-five-years\/#36d1c6e93838\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.forbes.com\/sites\/gregmaloney\/2018\/11\/12\/previously-e-commerce-only-brands-<\/span><span style=\"font-weight: 400;\">will-open-850-physical-stores-over-next-five-years\/#36d1c6e93838<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">USA Today. Were your Amazon packages stolen? Porch pirates run rampant this holiday season.<a href=\"https:\/\/www.usatoday.com\/story\/tech\/2018\/12\/14\/porch-pirates-package-theft-climb-more-americans-shop-online\/2218910002\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0<\/a><\/span><a href=\"https:\/\/www.usatoday.com\/story\/tech\/2018\/12\/14\/porch-pirates-package-theft-climb-more-americans-shop-online\/2218910002\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.usatoday.com\/story\/tech\/2018\/12\/14\/porch-pirates-package-theft-climb-more-<\/span><span style=\"font-weight: 400;\">americans-shop-online\/2218910002\/<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">Invespcro. Buy Online Pick Up In Store \u2013 Statistics and Trends.\u00a0<\/span><a href=\"https:\/\/www.invespcro.com\/blog\/buy-online-pick-up-in-store-bopis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.invespcro.com\/blog\/buy-online-pick-up-in-store-bopis\/<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">NRF. NRF study says more online shoppers want free shipping.\u00a0<a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-study-says-more-online-shoppers-want-free-shipping\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/nrf.com\/media-center\/press-releases\/nrf-study-says-more-online-shoppers-want-free-shipping<\/a><\/span><br \/>\n<span style=\"font-weight: 400;\">CBS. How &amp;quot;smart mirrors&amp;quot; are boosting clothing sales.\u00a0<a href=\"https:\/\/www.cbsnews.com\/news\/how-smart-mirrors-are-boosting-clothing-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.cbsnews.com\/news\/how-smart-mirrors-are-boosting-clothing-sales\/<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to retail, new studies indicate that smaller is better. First came \u201cmicro visits,\u201d\u00a0where stores started noticing customers who spent less than five minutes shopping. These\u00a0shoppers\u2014primarily people who bought online and were picking up in-store\u2014became the\u00a0focus of retailers. Now, there\u2019s a new trend hitting brick and mortar shops: micro retailing. Micro retailing follows [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Micro Retailing | Parcel Pending<\/title>\n<meta name=\"description\" content=\"Smaller is better when it comes to micro retailing. 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