{"id":4781,"date":"2019-07-22T12:49:50","date_gmt":"2019-07-22T19:49:50","guid":{"rendered":"https:\/\/www.parcelpending.com\/?p=4781"},"modified":"2023-03-29T17:51:46","modified_gmt":"2023-03-29T17:51:46","slug":"how-brick-and-mortar-retailers-can-survive-the-rise-of-e-commerce","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-us\/blog\/how-brick-and-mortar-retailers-can-survive-the-rise-of-e-commerce\/","title":{"rendered":"How Brick and Mortar Retailers Can Survive the Rise of E-commerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For traditional brick and mortar retailers, the rise of e-commerce might seem like a major threat to business. Every year, more consumers choose to conduct transactions online by making purchases through smart devices, and physical stores are finding it difficult to stay competitive and keep their doors open.\u00a0 With so many changes in the retail landscape, many business owners begin to wonder, <\/span><span style=\"font-weight: 400;\">how can brick and mortar stores compete with online retailers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, while the rise of technology might have created this problem for physical retail stores, it has also created a solution. By using a sales strategy called \u201c<a href=\"\/en-us\/how-to-use-click-and-collect-to-keep-your-company-relevant-in-the-age-of-ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\">click and collect<\/a>\u201d\u2014which allows customers to buy products online and then retrieve those items from the physical store\u2014brick and mortar retailers have regained footing in their fight against delivery giants like Amazon. With an<a href=\"\/en-us\/omnichannel-retail-and-the-future-of-commerce-is-your-company-prepared\" target=\"_blank\" rel=\"noopener noreferrer\"> omnichannel retail strategy,<\/a> physical stores will be able to continue to thrive in our ever-changing digital world.\u00a0<\/span><\/p>\n<h2><strong>How Big is the E-commerce Threat?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While online retailers have welcomed the paradigm shift from brick-and-mortar retail to online retail, companies that rely on physical stores to generate revenue have been reeling. The numbers explain why:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">25% of the world\u2019s population<\/span><\/a><span style=\"font-weight: 400;\">\u20141.92 billion people\u2014are expected to shop online in 2019. This number has increased every year for the past decade, and the trend is expected to continue. By 2012, 2.14 billion individuals are expected to shop online.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Surveys show that the <\/span><a href=\"https:\/\/www.cnbc.com\/2017\/06\/14\/tech-help-wanted-about-half-of-small-businesses-dont-have-a-website.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">#1 reason that people have decided to embrace online shopping<\/span><\/a><span style=\"font-weight: 400;\"> is because they can shop at all hours of the day\u2014something that the vast majority of brick-and-mortar <\/span><span style=\"font-weight: 400;\">retail stores <\/span><span style=\"font-weight: 400;\">can\u2019t provide.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Even while inside a physical store, <\/span><a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/xx\/pdf\/2017\/01\/the-truth-about-online-consumers.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">65% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> are using their smartphones to compare prices with other locations.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before making a purchase, <\/span><a href=\"https:\/\/www.salesforce.com\/blog\/2017\/09\/salesforce-2017-connected-shoppers-report\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">85% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> will research competing products.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These numbers might be alarming for brick and mortar retailers, but that doesn\u2019t mean that these businesses are going to be left in the dust. In order to survive the rise of e-commerce in today\u2019s market, companies are going to have to adapt their sales strategy in ways that increase the convenience of the shopping and customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enter click and collect.\u00a0<\/span><\/p>\n<h2><strong>What is Click and Collect?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Essentially, click and collect offers a synthesis of the online shopping experience and the in-store, traditional brick and mortar shopping experience. Consumers go online, and from their smartphones or computers order the items that they want, which they can then pick up in-store,<\/span> <span style=\"font-weight: 400;\">or in <\/span><a href=\"\/en-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">smart locker systems<\/span><\/a><span style=\"font-weight: 400;\"> such as those designed by Parcel Pending.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Non-competitive stores may share locker systems, which means consumers can pick up their order from whatever location is closest to them. The benefits for both consumers and retailers are enormous and helps put brick and mortar retailers in a position to compete with massive online sellers.\u00a0<\/span><\/p>\n<h2><strong>Benefits of Click and Collect for Shoppers<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The bane of online shopping\u2014which no retailer has been able to completely address\u2014is the combination of missed deliveries and stolen packages. While many sellers may offer one-day shipments, the delivery often occurs in the middle of the day when no one is home. Consumers either need to rush home to pick up the package or hope their <a href=\"\/en-us\/secure-package-delivery\" target=\"_blank\" rel=\"noopener noreferrer\">package won\u2019t get stolen<\/a> before they get back.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click and collect addresses this issue. Brick and mortar retailers can guarantee customers that their package will be secured in a safe location, and customers can pick up the package at their convenience. No stress, no problem.\u00a0\u00a0<\/span><\/p>\n<h2><strong>Benefits of Click and Collect for Retailers<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">For traditional retailers, the benefits of a click and collect system are even greater.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing that most brick and mortar retailers notice after implementing a click and collect system is the increase in foot traffic. While stores will still attract the odd passerby, click and collect will all but guarantee that more customers will be in the physical store at any given time. This benefit, while important on its own, leads directly to another upside.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.forbes.com\/sites\/fionabriggs\/2016\/03\/02\/click-and-collect-holds-key-for-omni-channel-conversions-new-research-reveals\/#4ccdab682b9f\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">study conducted by Cybertill<\/span><\/a><span style=\"font-weight: 400;\"> found that 65% of customers who use click and collect to make purchases end up making additional purchases once they\u2019ve entered the physical store. This drives home the importance of increased foot traffic. Most shoppers will enter the store, and after picking up their click and collect order, decide to do a little in-store shopping before they leave.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brick and mortar stores that are struggling to keep up with large, online retailers, this additional revenue can be the difference between a thriving business and one that\u2019s hanging on by a thread.\u00a0<\/span><\/p>\n<h2><strong>Final Thoughts on Click and Collect<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">All signs, stats, and trends point to a single truth: e-commerce is an unstoppable force. As more individuals begin to carry smartphones, the convenience offered by online shopping will continue to put a major dent in the revenue generated by brick and mortar locations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using smart lockers like those designed by Parcel Pending, click and collect has emerged as the best way for these traditional retailers to compete and thrive given these enormous challenges.\u00a0<\/span><\/p>\n<p><b>Sources:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Briggs, F. (2016, March 03). Click and Collect Holds Key for Omni-Channel Conversions, New Research Reveals. Retrieved May 10, 2019, from <\/span><a href=\"https:\/\/www.forbes.com\/sites\/fionabriggs\/2016\/03\/02\/click-and-collect-holds-key-for-omni-channel-conversions-new-research-reveals\/#1f966ae72b9f\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.forbes.com\/sites\/fionabriggs\/2016\/03\/02\/click-and-collect-holds-key-for-omni-channel-conversions-new-research-reveals\/#1f966ae72b9f<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Digital Buyers Worldwide 2021 | Statistic. (2018). Retrieved May 10, 2019, from <\/span><a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Gibson, K. (2018, November 23). \u201cPorch Pirates\u201d Steal Millions of Holiday Packages Each Year. Retrieved May 10, 2019, from <\/span><a href=\"https:\/\/www.cbsnews.com\/news\/porch-pirates-steal-millions-of-holiday-packages-each-year-how-to-not-have-yours-among-them\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.cbsnews.com\/news\/porch-pirates-steal-millions-of-holiday-packages-each-year-how-to-not-have-yours-among-them\/<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>For traditional brick and mortar retailers, the rise of e-commerce might seem like a major threat to business. Every year, more consumers choose to conduct transactions online by making purchases through smart devices, and physical stores are finding it difficult to stay competitive and keep their doors open.\u00a0 With so many changes in the retail [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-4781","post","type-post","status-publish","format-standard","hentry","category-blog-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Survive the Rise of E-commerce | Parcel Pending<\/title>\n<meta name=\"description\" content=\"The rise of online shopping poses a major threat to brick and mortar retailers. 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