{"id":36163,"date":"2024-10-02T09:00:54","date_gmt":"2024-10-02T09:00:54","guid":{"rendered":"https:\/\/www.parcelpending.com\/?p=36163"},"modified":"2024-10-02T22:01:23","modified_gmt":"2024-10-02T22:01:23","slug":"prime-big-deal-days-what-this-means-for-your-property-and-how-to-prepare","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-us\/blog\/prime-big-deal-days-what-this-means-for-your-property-and-how-to-prepare\/","title":{"rendered":"Prime Big Deal Days: What This Means for Your Property and How to Prepare"},"content":{"rendered":"<p>It\u2019s back! Amazon is getting ready to light up the internet yet again with its annual fall Prime Day Sale, also known as Big Deal Days, running October 8 and 9. This year\u2019s Prime Day sales have already exceeded last year\u2019s: Adobe Analytics reported that consumers spent $14.2 billion during the July Prime Days, an 11% jump from last year\u2019s $12.7 billion total.<sup>1<\/sup> This spending and accompanying delivery frenzy make now a critical time to start preparing your property for the onslaught of residents\u2019 Prime Day deliveries.<\/p>\n<h2>What to Expect from This Year\u2019s Big Deal Days<\/h2>\n<p>According to\u00a0Numerator, the average order size on 2024 Prime Day sales event was $57.97 and 60% of households shopping Prime Day placed 2+ separate orders, bringing the average household spend to roughly $152.33.<sup>2<\/sup> Some other takeaways from July\u2019s Amazon Prime Days include:<sup>3<\/sup><\/p>\n<ul>\n<li>While Amazon doesn\u2019t share exact figures, they reported that Prime members shopped \u201cmillions of deals across more than 35 categories.&#8221;<\/li>\n<li>Independent sellers on Amazon sold more than 200 million items, mostly from small and medium-sized businesses.<\/li>\n<li>Buy Now, Pay Later (BNPL) accounted for 7.6% of online orders, totaling $1.08 billion in spending.<\/li>\n<\/ul>\n<p>Amazon expects this year\u2019s Big Deals Days to be even bigger than last year\u2019s, adding up to more deliveries at your property \u2013 and potentially more high-ticket items at risk of being pilfered by porch pirates. According to Rob Garf, Vice President and General Manager of Retail and Consumer Goods at Salesforce, \u201cAmazon\u2019s annual Prime Day gives us a glimpse into what we can expect this holiday season\u2026And much of the online growth was based on people buying more, not just higher prices.\u201d<sup>4<\/sup><\/p>\n<h2>More Purchases, More Packages<\/h2>\n<p>Recently, Amazon has expanded its shopping footprint with events like the Big Spring Sale in March, Amazon Pet Day in May, and its main event, Prime Days in July. The delivery influx from this retailer is relentless.<\/p>\n<p>It should come as no surprise, then, that Prime Day and other sales holidays created by the brand have inspired other retailers to offer equal discounts and sales to their customer base. Target is hosting\u00a0Target Circle Week\u00a0from October 6-12 and Walmart is hosting its\u00a0Holiday Deals event\u00a0from October 8-13.<sup>5,6<\/sup> Even earlier than that, Best Buy hosted its\u00a0Member Exclusive Sale\u00a0from September 27-29.<sup>7<\/sup><\/p>\n<p>This scale of activity underscores the importance of being prepared for the surges in resident orders and resulting deliveries, both during the usual holiday shopping season as well as outside of it.<\/p>\n<h2>Who\u2019s Ordering &amp; Why it Matters<\/h2>\n<p>More than 55% of US consumers prefer to shop online, equating to 80% of the population, or more than 268 million American consumers.<sup>8<\/sup> Tied to these numbers are millennials, also known as the \u201cGeneration of Renters\u201d, who are also the largest group of online shoppers at nearly 42 million between the ages of 28 to 43.<sup>9<\/sup><\/p>\n<p>While consumers place orders at different intervals, most shop at least once a month; 22% shop once a week, 27% shop once every two weeks, and 29% shop once a month. Direct home delivery is the primary reason they shop online thanks to the increased convenience it brings.<sup>10<\/sup><\/p>\n<p>Residents\u2019 love of online shopping and the rise of major online sales events outside the holiday season are quickly becoming a problem for properties. In a recent article, Steve Boyack, Senior Managing Director at Greystar described the staff time spent on packages: \u201cOffice management spent two to three minutes per package on handling time. When that\u2019s multiplied times 200 per day, then factor in [a special promotion] like Amazon Prime Day\u2014the property managers get crushed.\u201d<sup>11<\/sup><\/p>\n<h3><strong>Package theft affects resident satisfaction and retention<\/strong><\/h3>\n<p>Residents want to have their packages and mail delivered directly to their homes; however, continued growth in home deliveries now comes with the challenge of combatting theft. According to a survey conducted by SafeWise, 75% of survey respondents had a package stolen in the 12 months of the survey. Four in ten people who had a package stolen over the year experienced it more than once, which could add up to an estimated $6 billion in losses.<sup>12<\/sup><\/p>\n<p>Even if community management is responsible for package distribution, items can be lost or stolen because there\u2019s an extra step (or more) between the delivering carrier and the recipient. Any time a package is left unattended, there is the possibility of pilfering by visitors, other residents, or opportunistic thieves.<\/p>\n<p>While age, income, and goals for renting may vary from resident to resident, everyone wants their deliveries to be safe and secure. Creating a plan for Prime Day, holiday, and everyday deliveries provides your residents a sense of security and satisfaction with their community.<\/p>\n<h2>How to Prepare Your Property for the New Prime Shopping Season<\/h2>\n<p>Here are a few ways you can set your property up for success during peak shipping seasons:<\/p>\n<ul>\n<li><strong>Review Your Package System:<\/strong> Before residents\u2019 purchases arrive, ensure your delivery management process is secure and effective. Self-service options can alleviate the burden for onsite teams while also providing secure, on-demand access for residents&#8217; deliveries. Remember to account for oversized items and remind residents that some items might require assistance for retrieval.<\/li>\n<li><strong>Alert Residents:<\/strong> Communication is critical. Be sure to remind residents about the logistics of retrieving items, including any necessary identification, scheduled holidays, and hours for pick-up.<\/li>\n<li><strong>Prepare Your Team for Key Peak Periods:<\/strong> Competition between retailers at this time is fierce, meaning consumers will likely be lured to spend more \u2013 and therefore to receive more items. To streamline your system, consider extra staffing and instituting a &#8220;no-grace period&#8221; pick-up policy immediately after major retail sales events.<\/li>\n<\/ul>\n<h2>Planning Ahead for Big Deal Days 2024 and More<\/h2>\n<p>Big Deal Days 2024 is not just another online sales event; it&#8217;s a pivotal moment that sets the tone for how your property addresses resident security and satisfaction. By planning ahead, you not only boost security and convenience for your residents but also position your property as a forward-thinking, resident-centric community.<\/p>\n<p>Ready to lock in your property\u2019s package management solution? <a href=\"https:\/\/www.parcelpending.com\/en-us\/request-quote\/\">Contact a Parcel Pending representative today<\/a>.<\/p>\n<p><strong>Sources:<\/strong><\/p>\n<ol>\n<li>Connolly, Brian. <em>Amazon Prime Day 2024 Results: Data FBA Sellers Need to Make the Most Amazon Sales Events<\/em>. www.junglescout.com. July 19, 2024. <a href=\"https:\/\/www.junglescout.com\/resources\/articles\/amazon-prime-day-results\/\">https:\/\/www.junglescout.com\/resources\/articles\/amazon-prime-day-results\/<\/a><\/li>\n<li>Numerator. <em>2024 Prime Day Highlights Report<\/em>. www.numerator.com. July 18, 2024. <a href=\"https:\/\/www.numerator.com\/prime-day\/\">https:\/\/www.numerator.com\/prime-day\/<\/a><\/li>\n<li>Haleem, Abbas. <em>Prime Day 2024 drives record sales for overall US ecommerce<\/em>. www.digitalcommerce360.com. July 18, 2024. <a href=\"https:\/\/www.digitalcommerce360.com\/article\/amazon-prime-day-sales\/\">https:\/\/www.digitalcommerce360.com\/article\/amazon-prime-day-sales\/<\/a><\/li>\n<li>Ibid.<\/li>\n<li>Alvarez, Bianca. <em>Target has announced its upcoming Target Circle Week \u2013 Here\u2019s what we know<\/em>. www.nbcnews.com. September 16, 2024. <a href=\"https:\/\/www.nbcnews.com\/select\/shopping\/target-circle-week-announcement-oct-2024-rcna171322\">https:\/\/www.nbcnews.com\/select\/shopping\/target-circle-week-announcement-oct-2024-rcna171322<\/a><\/li>\n<li>Morris, Ashley. <em>Walmart is hosting its first Holiday Deals event \u2013 and these are all the details<\/em>. www.nbcnews.com. September 23, 2024. <a href=\"https:\/\/www.nbcnews.com\/select\/shopping\/walmart-holiday-deals-what-know-2024-rcna172203\">https:\/\/www.nbcnews.com\/select\/shopping\/walmart-holiday-deals-what-know-2024-rcna172203<\/a><\/li>\n<li>Fernandez, Cory. <em>Best Buy\u2019s 2024 holiday sales events: Here\u2019s everything you need to know<\/em>. www.nbcnews.com. September 23, 2024. <a href=\"https:\/\/www.nbcnews.com\/select\/shopping\/best-buy-holiday-sales-rcna171683\">https:\/\/www.nbcnews.com\/select\/shopping\/best-buy-holiday-sales-rcna171683<\/a><\/li>\n<li>Aviso, Agatha. <em>69 Online Shopping Statistics Retailers Should Know in 2024<\/em>. fitsmallbusiness.com. August 15, 2024.<a href=\"https:\/\/fitsmallbusiness.com\/online-shopping-statistics\/\"> https:\/\/fitsmallbusiness.com\/online-shopping-statistics\/<\/a><\/li>\n<li>Ibid.<\/li>\n<li>Ibid.<\/li>\n<li>Castenson, Jennifer. <em>Solving an Ongoing Management Issue: Unwrapping Package Management<\/em>. www.multifamilyexecutive.com. July 25, 2017. <a href=\"https:\/\/www.multifamilyexecutive.com\/property-management\/solving-an-ongoing-management-issue-unwrapping-package-management_o\">https:\/\/www.multifamilyexecutive.com\/property-management\/solving-an-ongoing-management-issue-unwrapping-package-management_o<\/a><\/li>\n<li>Edwards, Rebecca. <em>Worst Metro Cities for Package Theft for 2023<\/em>. www.safewise.com. November 15, 2023. <a href=\"https:\/\/www.safewise.com\/blog\/metro-areas-porch-theft\/\">https:\/\/www.safewise.com\/blog\/metro-areas-porch-theft\/<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s back! Amazon is getting ready to light up the internet yet again with its annual fall Prime Day Sale, also known as Big Deal Days, running October 8 and 9. This year\u2019s Prime Day sales have already exceeded last year\u2019s: Adobe Analytics reported that consumers spent $14.2 billion during the July Prime Days, an [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-36163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-multifamily"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prime Big Deal Days: What This Means for Your Property and How to Prepare - Parcel Pending<\/title>\n<meta name=\"description\" content=\"Prime Big Deal Days: What This Means for Your Property and How to Prepare. 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