{"id":3121,"date":"2018-08-09T11:56:43","date_gmt":"2018-08-09T18:56:43","guid":{"rendered":"https:\/\/www.parcelpending.com\/?p=3121"},"modified":"2021-09-02T22:15:29","modified_gmt":"2021-09-02T22:15:29","slug":"data-retailers-best-friend","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-us\/blog\/data-retailers-best-friend\/","title":{"rendered":"Data is a Retailer’s Best Friend"},"content":{"rendered":"

One of the main challenges retailers face today is lack of data. You can\u2019t drive revenue unless you understand your customers\u2019 shopping behaviors and that\u2019s why data is so important.<\/span>
\nDiane Ashby, senior enterprise business development manager at Samsung Electronics America, believes retailers don\u2019t currently have the information they need to meet customers where they are.<\/span>
\nWhy is that? <\/span>
\nThe reason is that retailers are in a race to take back their data from big players like Amazon, and to evolve themselves to accommodate online shoppers. Most retailers are trying to prevent Amazon from dominating the retail world as it does online shopping. Only through technological advances will retailers begin to deliver the type of ultra-convenient shopping experience that the majority of shoppers now expect. <\/span>
\nA recent Forbes article reminds retailers that they need to act like their own Amazon when it comes to data, \u201cyou have your own core customer base, you know who your best customers are and you know who your true advocates are. Use the behavioral data you have to create clear and distinct segments of those individuals and market to them just like it\u2019s your own Prime Day.\u201d<\/span>
\nToday\u2019s consumers expect a high level of customer service and personalization. However, retailers can\u2019t serve up a fast, convenient and personalized omnichannel shopping experience to their customers unless they truly understand their behaviors and that is where data comes into play.<\/span>
\nOne new way retailers can obtain valuable data is through our BOPIL\u2122 (Buy Online, Pick Up in Locker) solutions. With BOPIL, retailers receive customized reports and obtain key information, such as the time their customers are picking up their orders, how long the orders are staying in the lockers and more. This helps retailers better maximize BOPIL and target their customers. This is vital as\u00a0McKinsey reports that companies that use customer data to inform their practices see 85% more sales and 25% more gross margins than those that ignore their data. Our lockers allow you to tap into your customers\u2019 behavioral data so that you can improve key areas of customer acquisition and retention.<\/span>
\nThe retail space is at its most competitive right now and retailers of all sizes need to start investing in the power of data to understand their customers and ultimately drive sales.<\/span>
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