{"id":21769,"date":"2022-10-04T19:25:17","date_gmt":"2022-10-04T19:25:17","guid":{"rendered":"https:\/\/www.parcelpending.com\/?p=21769"},"modified":"2023-03-28T18:54:40","modified_gmt":"2023-03-28T18:54:40","slug":"3-key-takeaways-on-best-practices-for-omnichannel-tactics-in-retail","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-us\/blog\/3-key-takeaways-on-best-practices-for-omnichannel-tactics-in-retail\/","title":{"rendered":"3 Key Takeaways on Best Practices for Omnichannel Tactics in Retail"},"content":{"rendered":"<h3><strong>Featuring Forrester\u2019s eCommerce and Omnichannel Expert, Sucharita Kodali<\/strong><\/h3>\n<p>Digital business is here to stay. The proliferation of eCommerce through web, social media, text, and email have accelerated customer expectations for seamless fulfillment strategies that bridge brick-and-mortar stores with digital touchpoints.<\/p>\n<p>There is no doubt that you are looking for ways to alleviate the mounting pressure to scale to the increasing consumer demand for seamless omnichannel fulfillment. That\u2019s why Parcel Pending by Quadient is expanding our Open Locker Network, an automated fulfillment solution operated through centralized locker locations. Our Open Locker Network consolidates package pickup, deliveries, and returns to alleviate the rising costs associated with package fulfillment and create a convenient way for shoppers to interact across digital touchpoints.<\/p>\n<p>We invited Forrester\u2019s eCommerce and omnichannel commerce expert, Sucharita Kodali, Vice President and Principal Analyst, and parcels industry veteran, Gary Winter, Vice President of Strategic Initiatives at Quadient, to discuss best practices for optimizing business operations and consolidating first and last mile deliveries.<\/p>\n<p>Here are some key takeaways from the webinar:<\/p>\n<ol>\n<li>Options are necessary to contend with the high cost of home deliveries. \u201cFree ship to home offerings holdback a more lucrative omnichannel transaction,\u201d according to Kodali. \u201cAlternatives that drive additional footfall to the store such as BOPIS\/C&amp;C or clustered pickup and deliveries into lockers are ideal for creating cross-sell or upsell opportunities that increase attach rate.\u201d<\/li>\n<li>Returns are a point of competitive differentiation and can drive conversions for retailers. \u201cMaking returns convenient for consumers through a network of physical stores that have agreed to handle returns is one way to score points with shoppers,\u201d offered Winter. \u201cAnother way is to centralize returns for multiple brands right into a locker where carriers can pick them up at the same time they\u2019re delivering packages into lockers. This method centralizes first and last mile deliveries for convenient customer returns while driving down shipping costs and greenhouse gas emissions.\u201d<\/li>\n<li>When looking at what has the biggest impact on profitability, poll results showed that webinar respondents felt they needed to automate the fulfillment of workflow processes to drive down costs. A close second was reducing last-mile deliveries.<\/li>\n<\/ol>\n<p>It\u2019s clear that in order to have an effective omnichannel strategy, retailers and carriers need a strong fulfillment strategy.<\/p>\n<p>When retailers, carriers, and an agnostic solution provider like Parcel Pending by Quadient come together, it\u2019s possible to streamline business operations by facilitating a cost-effective and convenient method to automate package fulfillment with our secure, smart locker solution. This brings added footfall to the retailer and gives carriers the advantages of significantly reducing stops, achieving cost savings, lowering environmental impact, and centralizing drop-offs, returns, and pickups to convenient, secure, accessible locker locations.<\/p>\n<p>Parcel Pending by Quadient\u2019s expanding global <a href=\"\/en-us\/markets\/open-locker-network\/\">Open Locker Network<\/a> creates a better customer experience for consumers, promoting a more streamlined way to access out-of-home deliveries eliminating the extra pickup points that add to greenhouse gas emissions and higher fuel costs that come with home deliveries.<\/p>\n<p>Learn more about Parcel Pending by Quadient\u2019s secure, open locker network, <a href=\"\/en-us\/markets\/open-locker-network\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Featuring Forrester\u2019s eCommerce and Omnichannel Expert, Sucharita Kodali Digital business is here to stay. The proliferation of eCommerce through web, social media, text, and email have accelerated customer expectations for seamless fulfillment strategies that bridge brick-and-mortar stores with digital touchpoints. There is no doubt that you are looking for ways to alleviate the mounting pressure [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":21771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[293,214,14],"tags":[],"class_list":["post-21769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-courier","category-blog-open-locker-network","category-blog-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Key Takeaways on Best Practices for Omnichannel Tactics in Retail - Parcel Pending<\/title>\n<meta name=\"description\" content=\"Key takeaways from our webinar featuring Forrester, including best practices for optimizing business operations and consolidating deliveries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parcelpending.com\/en-us\/blog\/3-key-takeaways-on-best-practices-for-omnichannel-tactics-in-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Key Takeaways on Best Practices for Omnichannel Tactics in Retail - 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