{"id":10744,"date":"2021-06-09T05:38:52","date_gmt":"2021-06-09T12:38:52","guid":{"rendered":"https:\/\/parcelpending.wpengine.com\/?p=10744"},"modified":"2023-03-29T16:25:06","modified_gmt":"2023-03-29T16:25:06","slug":"how-to-reach-gen-z-and-generate-interest-for-your-apartment-rental","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-us\/blog\/how-to-reach-gen-z-and-generate-interest-for-your-apartment-rental\/","title":{"rendered":"How to Reach Gen Z and Generate Interest for Your Apartment Rental"},"content":{"rendered":"

Welcome to the next <\/span>generation<\/span> of renters, <\/span>Gen Z<\/span>. Also known as Zoomers, this <\/span>younger generation<\/span> grew up on brands such as the iPhone, Instagram, and <\/span>Facebook<\/span>. So, how do you reach the gen Z audience? To attract these <\/span>digital natives<\/span>, your <\/span>marketing <\/span>strategy must meet the new behaviors and expectations of this generation.<\/span><\/p>\n

Research Begins on Google<\/strong><\/h2>\n

Searching for a new rental apartment <\/span>brand<\/span> begins with Google. In fact, <\/span>Gen Z<\/span> starts 39% of its search with this behemoth. It\u2019s important to note that the second source of info is apartment search websites (Apartments.com, HotPads, RENTCaf\u00e9) followed by driving or walking by.<\/span><\/p>\n

The implications are clear. Your <\/span>marketing<\/span> plan must include <\/span>digital marketing<\/span> strategies like search engine optimization (SEO). After all, if you don\u2019t exist on Google, you don\u2019t exist for this <\/span>generation<\/span> of consumers. Pay per click also remains a good play although real estate-related words are some of the most expensive keywords with an average cost per click of $2.46<\/span>1<\/sup><\/span>.<\/span><\/p>\n

All Technology All the Time<\/strong><\/h2>\n

The new <\/span>generation<\/span> demands a high-speed Internet connection. In fact, it\u2019s more important than parking, gym, and in-unit laundry. <\/span>Gen Z<\/span>, more than any other <\/span>generation<\/span>, is seeking apartment brands that have embraced technology to handle apartment-related tasks. Zoomers are looking for automated rent pay systems, repair order apps, exercise reservation systems, smart locks, and smart thermostats to schedule and plan everything on their phones. Fully 62% of <\/span>Gen Z respondents<\/span> indicated that technology in their community was extremely or very important<\/span>2<\/sup><\/span>.<\/span><\/p>\n

Ratings and Reviews are Key<\/strong><\/h2>\n

As <\/span>Gen Z consumers<\/span> have grown accustomed to researching new brands before they click the \u201cbuy\u201d button, they are also seeking ratings and reviews before even deciding if they\u2019ll tour an apartment in person. <\/span>\u201cRatings and reviews ranked higher than videos and the property website,\u201d states Esther Bonardi, Vice President of <\/span>Marketing<\/span> at Yardi.<\/span><\/p>\n

More importantly, 60% of them are likely to write a review if it exceeds their expectations. In short, this <\/span>generation<\/span> is most likely to be influenced by reviews as well as write them.<\/span><\/p>\n

Again, the ramifications for <\/span>marketing<\/span> your community are clear:<\/span><\/p>\n