{"id":15052,"date":"2021-11-12T19:12:59","date_gmt":"2021-11-12T19:12:59","guid":{"rendered":"https:\/\/www.parcelpending.com\/?post_type=resources&p=15052"},"modified":"2022-11-22T12:12:48","modified_gmt":"2022-11-22T12:12:48","slug":"black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season","status":"publish","type":"resources","link":"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/","title":{"rendered":"Black Friday 2021: Multichannel shopping expectations and delivery challenges this holiday season"},"content":{"rendered":"

Black Friday is a global success, as millions of customers turnout year-after-year to score the best prices for products they are hankering to purchase.\u00a0Following COVID-19 in 2020 and the continued effects that it has had on retailers<\/a>, Black Friday 2021 is expected to be a little different, as more customers choose\u00a0multichannel shopping<\/a>\u00a0over the traditional in-store-only experience.<\/p>\n

Below we discuss what\u00a0retailers can expect on Black Friday in 2021<\/a>, the challenges they will face, and the tools they need to create a seamless in-store and online shopping experience for their customers.<\/p>\n

What will 2021 look like on Black Friday?<\/strong><\/h5>\n

As Black Friday has grown in popularity worldwide, online sales have experienced an upward trajectory. For smaller\u00a0retailers<\/a>\u00a0that squeaked through surviving 2020\u2019s COVID curveball without a Click-and-Collect\u00a0option, it is clear the time has come for a digital transformation. Consumers have spoken, and they have made it clear: online shopping must be an option, or your business will not get their business.<\/p>\n

Click-and-Collect, BOPIS (Buy Online Pickup in Store) and BOPIL (Buy Online Pickup in Locker) solve a multitude of problems.\u00a0According to Modern Retail<\/a>, \u201cAt the beginning of 2020, eMarketer predicted that $50.66 billion in sales would transact via the Click-and-Collect format. By the end of 2020, that forecast had increased to $58.52 billion, an increase of 15.5% over the original estimate.\u201d With variants of COVID keeping the possibility of future shutdowns in the news, consumers are unlikely to abandon the protective behaviours they\u2019ve come to think of as normal, particularly when those behaviours come with benefits like the ability to choose when and where to pick up their purchases.<\/p>\n

The importance of Multichannel strategies<\/strong><\/h5>\n

As we look towards Black Friday for 2021, it\u2019s worth sharing some key take-aways from\u00a0NRF 2021: Retail\u2019s Big Show \u2013 Chapter 1<\/a>. One was the importance of integrating touchpoints: think\u00a0multichannel<\/a>\u00a0moving forward.\u00a0Using Click-and-Collect is an excellent opportunity to provide incentives for in-store purchases<\/a>. For instance, if you use\u00a0parcel lockers<\/a>, you can\u00a0include a coupon for the next visit<\/a>\u00a0when you put a customer\u2019s item in the locker for pick up. The goal is to make online shopping and in-store visits natural extensions of each other.<\/p>\n

The effects of last-mile on Black Friday<\/strong><\/h5>\n

As we all experienced, COVID was highly disruptive to the supply chain. It trained us to be attuned to shipping promises\u2014and delays. To that end, \u201cShoppers are growing more interested in visibility of the supply chain and the behind-the-scenes process of how merchandise reaches the sales floor. Before they make the trip, consumers want to understand how much of a specific product is available, at what location, and how fast they can get it,\u201d said\u00a0Carrie Tharp, vice president of retail and consumer at Google Cloud<\/a>.<\/p>\n

Digital Commerce 360 published The Cyber 5 Holiday Report in December 2020<\/a>. They predicted that many adjustments made to manage until the pandemic is over will continue indefinitely, particularly when it comes to fulfilment. For instance, due to disruptions in the supply chain, retail chains began to use individual stores as micro-fulfilment centres, adding \u201c\u2026 fulfilment options like Click-&-Collect<\/a>, curbside pick-up, ship from store, and buy online, return in-store.\u201d<\/p>\n

Because shipping delays were a big problem during COVID, we expect consumers to shop earlier this year. They do not want a repeat of the disappointment they experienced when presents didn\u2019t arrive on time due to circumstances beyond their control.<\/p>\n

Click-and-Collect: The key to Black Friday success<\/strong><\/h5>\n

It is irrefutable that online shopping has taken off in recent years. Earlier, we might have argued that post-COVID, pent-up demand for in-person shopping would cause a dip in online shopping as consumers rushed back to stores. At this point in the year, however, with COVID variants making headlines and case numbers rising and falling (and rising again), it\u2019s more likely that this year\u2019s Black Friday, up to and including Cyber Monday, will be a continuation of the last few years with a further increase in online sales.<\/p>\n

The best way to combat the lingering effects of the pandemic is to combine online and in-store shopping to create an experience that will draw traffic. Click-and-Collect\u00a0should be considered a table stake heading into the next holiday shopping season.<\/p>\n

Quadient and you<\/strong><\/h5>\n

Contact us<\/a>\u00a0to learn more about how Quadient can help your retail store provide a flawless experience for your customers for Black Friday and beyond.<\/p>\n

Download a complimentary copy of our white paper \u201cBlack Friday: A global sales phenomenon\u201d to learn more.\u00a0<\/strong><\/p>\n","protected":false},"author":1,"featured_media":15053,"template":"","resource_types":[],"resource_industries":[185],"class_list":["post-15052","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource_industries-retail-en-gb"],"acf":[],"yoast_head":"\nBlack Friday 2021: Multichannel shopping expectations and delivery challenges this holiday season | Parcel Pending<\/title>\n<meta name=\"description\" content=\"Black Friday has quickly become one of the most well-known sales periods worldwide, with millions of customers turning out year after year to score the best prices on products. In this blog, we look at what retailers can expect for Black Friday in 2021, the strategies needed, logistics challenges foreseen, and how BOPIS and BOPIL are key to the success of Black Friday in 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday 2021: Multichannel shopping expectations and delivery challenges this holiday season | Parcel Pending\" \/>\n<meta property=\"og:description\" content=\"Black Friday has quickly become one of the most well-known sales periods worldwide, with millions of customers turning out year after year to score the best prices on products. In this blog, we look at what retailers can expect for Black Friday in 2021, the strategies needed, logistics challenges foreseen, and how BOPIS and BOPIL are key to the success of Black Friday in 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Parcel Pending\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/parcelpending\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T12:12:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.parcelpending.com\/wp-content\/uploads\/2022\/07\/banner-PLS-blog-post-Black-Friday-2000x527-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"527\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ParcelPending\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/\",\"url\":\"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/\",\"name\":\"Black Friday 2021: Multichannel shopping expectations and delivery challenges this holiday season | Parcel Pending\",\"isPartOf\":{\"@id\":\"https:\/\/www.parcelpending.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.parcelpending.com\/wp-content\/uploads\/2022\/07\/banner-PLS-blog-post-Black-Friday-2000x527-1.png\",\"datePublished\":\"2021-11-12T19:12:59+00:00\",\"dateModified\":\"2022-11-22T12:12:48+00:00\",\"description\":\"Black Friday has quickly become one of the most well-known sales periods worldwide, with millions of customers turning out year after year to score the best prices on products. In this blog, we look at what retailers can expect for Black Friday in 2021, the strategies needed, logistics challenges foreseen, and how BOPIS and BOPIL are key to the success of Black Friday in 2021.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/#primaryimage\",\"url\":\"https:\/\/www.parcelpending.com\/wp-content\/uploads\/2022\/07\/banner-PLS-blog-post-Black-Friday-2000x527-1.png\",\"contentUrl\":\"https:\/\/www.parcelpending.com\/wp-content\/uploads\/2022\/07\/banner-PLS-blog-post-Black-Friday-2000x527-1.png\",\"width\":2000,\"height\":527},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Resources\",\"item\":\"https:\/\/www.parcelpending.com\/en-gb\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Friday 2021: Multichannel shopping expectations and delivery challenges this holiday season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.parcelpending.com\/en-gb\/#website\",\"url\":\"https:\/\/www.parcelpending.com\/en-gb\/\",\"name\":\"Parcel Pending\",\"description\":\"Parcel Pending\",\"publisher\":{\"@id\":\"https:\/\/www.parcelpending.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.parcelpending.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.parcelpending.com\/en-gb\/#organization\",\"name\":\"Parcel Pending\",\"url\":\"https:\/\/www.parcelpending.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/www.parcelpending.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.parcelpending.com\/wp-content\/uploads\/2021\/08\/PP_LogoArtboard-22021.png\",\"contentUrl\":\"https:\/\/www.parcelpending.com\/wp-content\/uploads\/2021\/08\/PP_LogoArtboard-22021.png\",\"width\":538,\"height\":62,\"caption\":\"Parcel Pending\"},\"image\":{\"@id\":\"https:\/\/www.parcelpending.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/parcelpending\",\"https:\/\/x.com\/ParcelPending\",\"https:\/\/www.instagram.com\/parcelpending\/\",\"https:\/\/www.linkedin.com\/company\/parcelpending\",\"https:\/\/www.youtube.com\/channel\/UCFj7yh4kDC7Jx5CDUYnar7A\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Black Friday 2021: Multichannel shopping expectations and delivery challenges this holiday season | Parcel Pending","description":"Black Friday has quickly become one of the most well-known sales periods worldwide, with millions of customers turning out year after year to score the best prices on products. In this blog, we look at what retailers can expect for Black Friday in 2021, the strategies needed, logistics challenges foreseen, and how BOPIS and BOPIL are key to the success of Black Friday in 2021.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/","og_locale":"en_US","og_type":"article","og_title":"Black Friday 2021: Multichannel shopping expectations and delivery challenges this holiday season | Parcel Pending","og_description":"Black Friday has quickly become one of the most well-known sales periods worldwide, with millions of customers turning out year after year to score the best prices on products. In this blog, we look at what retailers can expect for Black Friday in 2021, the strategies needed, logistics challenges foreseen, and how BOPIS and BOPIL are key to the success of Black Friday in 2021.","og_url":"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/","og_site_name":"Parcel Pending","article_publisher":"https:\/\/www.facebook.com\/parcelpending","article_modified_time":"2022-11-22T12:12:48+00:00","og_image":[{"width":2000,"height":527,"url":"https:\/\/www.parcelpending.com\/wp-content\/uploads\/2022\/07\/banner-PLS-blog-post-Black-Friday-2000x527-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@ParcelPending","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/","url":"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/","name":"Black Friday 2021: Multichannel shopping expectations and delivery challenges this holiday season | Parcel Pending","isPartOf":{"@id":"https:\/\/www.parcelpending.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/#primaryimage"},"image":{"@id":"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parcelpending.com\/wp-content\/uploads\/2022\/07\/banner-PLS-blog-post-Black-Friday-2000x527-1.png","datePublished":"2021-11-12T19:12:59+00:00","dateModified":"2022-11-22T12:12:48+00:00","description":"Black Friday has quickly become one of the most well-known sales periods worldwide, with millions of customers turning out year after year to score the best prices on products. In this blog, we look at what retailers can expect for Black Friday in 2021, the strategies needed, logistics challenges foreseen, and how BOPIS and BOPIL are key to the success of Black Friday in 2021.","breadcrumb":{"@id":"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/#primaryimage","url":"https:\/\/www.parcelpending.com\/wp-content\/uploads\/2022\/07\/banner-PLS-blog-post-Black-Friday-2000x527-1.png","contentUrl":"https:\/\/www.parcelpending.com\/wp-content\/uploads\/2022\/07\/banner-PLS-blog-post-Black-Friday-2000x527-1.png","width":2000,"height":527},{"@type":"BreadcrumbList","@id":"https:\/\/www.parcelpending.com\/en-gb\/resources\/black-friday-2021-multichannel-shopping-expectations-and-delivery-challenges-this-holiday-season\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https:\/\/www.parcelpending.com\/en-gb\/resources\/"},{"@type":"ListItem","position":2,"name":"Black Friday 2021: Multichannel shopping expectations and delivery challenges this holiday season"}]},{"@type":"WebSite","@id":"https:\/\/www.parcelpending.com\/en-gb\/#website","url":"https:\/\/www.parcelpending.com\/en-gb\/","name":"Parcel Pending","description":"Parcel Pending","publisher":{"@id":"https:\/\/www.parcelpending.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.parcelpending.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/www.parcelpending.com\/en-gb\/#organization","name":"Parcel Pending","url":"https:\/\/www.parcelpending.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/www.parcelpending.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.parcelpending.com\/wp-content\/uploads\/2021\/08\/PP_LogoArtboard-22021.png","contentUrl":"https:\/\/www.parcelpending.com\/wp-content\/uploads\/2021\/08\/PP_LogoArtboard-22021.png","width":538,"height":62,"caption":"Parcel Pending"},"image":{"@id":"https:\/\/www.parcelpending.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/parcelpending","https:\/\/x.com\/ParcelPending","https:\/\/www.instagram.com\/parcelpending\/","https:\/\/www.linkedin.com\/company\/parcelpending","https:\/\/www.youtube.com\/channel\/UCFj7yh4kDC7Jx5CDUYnar7A"]}]}},"_links":{"self":[{"href":"https:\/\/www.parcelpending.com\/en-gb\/wp-json\/wp\/v2\/resources\/15052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parcelpending.com\/en-gb\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.parcelpending.com\/en-gb\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.parcelpending.com\/en-gb\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parcelpending.com\/en-gb\/wp-json\/wp\/v2\/media\/15053"}],"wp:attachment":[{"href":"https:\/\/www.parcelpending.com\/en-gb\/wp-json\/wp\/v2\/media?parent=15052"}],"wp:term":[{"taxonomy":"resource_types","embeddable":true,"href":"https:\/\/www.parcelpending.com\/en-gb\/wp-json\/wp\/v2\/resource_types?post=15052"},{"taxonomy":"resource_industries","embeddable":true,"href":"https:\/\/www.parcelpending.com\/en-gb\/wp-json\/wp\/v2\/resource_industries?post=15052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}