{"id":23265,"date":"2021-06-09T05:38:52","date_gmt":"2021-06-09T05:38:52","guid":{"rendered":"https:\/\/www.parcelpending.com\/blog\/how-to-reach-gen-z-and-generate-interest-for-your-apartment-rental\/"},"modified":"2024-03-11T11:59:27","modified_gmt":"2024-03-11T11:59:27","slug":"how-to-reach-gen-z-and-generate-interest-for-your-apartment-rental","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-gb\/blog\/how-to-reach-gen-z-and-generate-interest-for-your-apartment-rental\/","title":{"rendered":"How to Reach Gen Z and Generate Interest for Your Apartment Rental"},"content":{"rendered":"

Welcome to the next generation of renters: Gen Z.\u00a0 Also known as Zoomers, this younger generation grew up on brands such as the iPhone, Instagram, and Facebook.<\/p>\n

So, how exactly do you reach this audience?\u00a0To attract these digital natives, your marketing strategy must meet the new behaviours and expectations of this generation.<\/p>\n

Research Begins on Google<\/h3>\n

Searching for a new rental apartment brand begins with Google. In fact, Gen Z starts 39% of its search with this behemoth. It\u2019s important to note that the second source of info is apartment search websites (Apartments.com, HotPads, RENTCaf\u00e9) followed by driving or walking by.<\/p>\n

The implications are clear. Your marketing plan must include digital marketing strategies like search engine optimisation (SEO). After all, if you don\u2019t exist on Google, you don\u2019t exist for this generation of consumers. Pay per click also remains a good play although\u00a0real estate-related words are some of the most expensive keywords<\/a>\u00a0with an average cost per click of $2.37 (\u00a31.75).<\/p>\n

All Technology All the Time<\/h3>\n

The new generation demands a high-speed Internet connection. In fact, it\u2019s more important than parking, gym, and in-unit laundry. Gen Z, more than any other generation, is seeking apartment brands that have embraced technology to handle apartment-related tasks. Zoomers are looking for automated rent pay systems, repair order apps, exercise reservation systems, smart locks, and smart thermostats to schedule and plan everything on their phones. Fully\u00a062% of Gen Z respondents<\/a>\u00a0indicated that technology in their community was extremely or very important.<\/p>\n

Ratings and Reviews are Key<\/h3>\n

As Gen Z consumers have grown accustomed to researching new brands before they click the \u201cbuy\u201d button, they are also seeking ratings and reviews before even deciding if they\u2019ll view an apartment in person. \u201cRatings and reviews ranked higher than videos and the property website,\u201d states Esther Bonardi, Vice President of Marketing at Yardi.<\/p>\n

More importantly, 60% of them are likely to write a review if it exceeds their expectations. In short, this generation is most likely to be influenced by reviews as well as write them.<\/p>\n

Again, the ramifications for marketing your community are clear:<\/p>\n