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- Revving up revenue. <\/strong>Recent data<\/a> from advertising firm inMarket shows that \u201cmicro\u201d visits (AKA three to five minute trips to the store) are increasing in retail stores like Whole Foods that provide electronic lockers. In fact, these types of visits were up 11% in Whole Foods compared to 7% in stores that did not have lockers. Micro visits can help boost in-store sales as customers can be motivated to make an additional purchase in-store while picking up their online order.<\/li>\n
- Driving traffic in the door. <\/strong>More foot traffic equates to more opportunities to market to and encourage customers to buy something. Kohl\u2019s is just one example of a retailer that has experienced a boost in foot traffic thanks to electronic parcel lockers. In fact, the retailer had a 12% increase in foot traffic after installing return centers. Additionally, Kohl\u2019s is more likely to experience a boost in sales due to this increased foot traffic.<\/li>\n
- Elevating the customer retail experience. <\/strong>According to Dick\u2019s Sporting Goods, their recent pilot install of electronic retail lockers<\/a> has tremendously improved their BOPIS experience. The way it works is simple. Their customers place an order online and then they conveniently pick up their goods from the lockers located inside their stores. Customers can even do so within an hour of placing their online order! Also, customers do not need to ask the retail staff for assistance. Instead, they can quickly and easily pick up their orders without having to wait in line or ask for help. According to Dick\u2019s, \u201cThis is just one example of a new agile approach we are taking to optimize our omnichannel experience. This improved shopping experience will also become a core part of our marketing efforts going forward.\u201d Similarly, WalMart notes that with their electronic lockers there is \u201cNo more, ‘Hey is there someone that can help me?’ The machine is open here 24 hours a day. They just simply come in and pick it up.” Overall, electronic lockers provide a better customer experience.<\/li>\n
- More marketing opportunities. <\/strong>Macy\u2019s offers their customers a 20% in-store discount as a reward for utilizing their electronic parcel lockers. This type of incentive helps to get their customers into Macy\u2019s twice – once to pick up the online order and then again to make use of the 20% savings coupon. There are countless ways that parcel lockers can help retailers market to their customers and providing a 20% discount coupon is just one effective example.<\/li>\n<\/ul>\n
The Future of the <\/b>Retail Industry<\/b><\/h2>\n
In today\u2019s digital world, an omnichannel retail strategy is crucial to creating a seamless customer experience. This involves identifying and adopting retail trends that are proven to enhance omnichannel retailing. Retailers that fail to adopt technological advances will undoubtedly lag behind.<\/p>\n
Simply put, electronic lockers are the future of retailing; they are a powerful tool for building retail brands that keep pace with modern customer needs. As the retail industry changes and consumer behavior shifts to online shopping, it\u2019s imperative that retailers stay on top of trends to improve their supply chain, maximize profits, and offer exceptional customer engagement.<\/p>\n
How are lockers helping you improve your omnichannel strategy? Comment below.<\/p>\n
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<\/a> - Driving traffic in the door. <\/strong>More foot traffic equates to more opportunities to market to and encourage customers to buy something. Kohl\u2019s is just one example of a retailer that has experienced a boost in foot traffic thanks to electronic parcel lockers. In fact, the retailer had a 12% increase in foot traffic after installing return centers. Additionally, Kohl\u2019s is more likely to experience a boost in sales due to this increased foot traffic.<\/li>\n