{"id":25799,"date":"2019-07-22T12:53:44","date_gmt":"2019-07-22T12:53:44","guid":{"rendered":"https:\/\/www.parcelpending.com\/blog\/how-to-adapt-your-order-fulfillment-strategy-for-the-changing-retail-landscape\/"},"modified":"2023-04-04T17:25:00","modified_gmt":"2023-04-04T17:25:00","slug":"how-to-adapt-your-order-fulfillment-strategy-for-the-changing-retail-landscape","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-ca\/blog\/how-to-adapt-your-order-fulfillment-strategy-for-the-changing-retail-landscape\/","title":{"rendered":"How to Adapt Your Order Fulfillment Strategy For the Changing Retail Landscape"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s no secret that e-commerce has changed the retail landscape, and businesses that don\u2019t adapt are going to get left behind. That\u2019s why it is so important for <a href=\"https:\/\/www.parcelpending.com\/en-ca\/blog\/how-brick-and-mortar-retailers-can-survive-the-rise-of-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">brick and mortar stores to compete with online retailers<\/a> through omnichannel strategies.<\/span> <span style=\"font-weight: 400;\">Studies show that a whopping <\/span><a href=\"https:\/\/www.salesforce.com\/blog\/2018\/08\/digital-shopper-first-retail-report-research.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">87% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> begin their search for products through digital channels, which means that companies that don\u2019t have an effective order fulfillment strategy in place will miss out on the online shopping frenzy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thankfully, there are multiple ways that businesses can adjust their order fulfillment strategy to succeed in the modern marketplace. <\/span><a href=\"https:\/\/www.logisticsmgmt.com\/article\/28th_annual_state_of_logistics_into_the_great_unknown\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">A study<\/span><\/a><span style=\"font-weight: 400;\"> conducted by the Council of Supply Chain Management Professionals (CSCMP) argued that \u201cwinners and losers will emerge as companies make the right technology investments and strategic choices.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So far, order<\/span><span style=\"font-weight: 400;\"> fulfillment strategies<\/span><span style=\"font-weight: 400;\"> that incorporate \u201c<a href=\"https:\/\/www.parcelpending.com\/en-ca\/blog\/how-to-use-click-and-collect-to-keep-your-company-relevant-in-the-age-of-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">click and collect<\/a>\u201d have appeared to be successful.<\/span><\/p>\n<h2><strong>What is Click and Collect?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In European countries, click and collect has been a popular order fulfillment model for several years, but only recently has it started to gather momentum in the United States. Essentially, click and collect in business allows consumers to make purchases online and then retrieve their products either in-store or from a centralized collection point, such as a secure<\/span> <a href=\"\/en-ca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">electronic locker system<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><strong>Advantages of Click and Collect?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The benefits of click and collect are numerous for both consumers and for retailers who need to improve their order fulfillment process.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For consumers, the advantages of click and collect include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Eliminate Missed Deliveries and Package Theft:<\/b><span style=\"font-weight: 400;\"> While \u201cone-day delivery\u201d and other fast-delivery options have been touted as revolutionary in terms of convenience and efficiency in business, the glaring downside has been missed deliveries and package theft. Consumers are often required to be home when a delivery is made, which is often impossible during work or school hours. <\/span><a href=\"https:\/\/corporate.comcast.com\/press\/releases\/comcasts-new-security-camera-features-spot-package-theft\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">1 in 4 people<\/span><\/a><span style=\"font-weight: 400;\"> have experienced package theft when they weren\u2019t able to retrieve their package in time.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>No Delivery Costs:<\/b><span style=\"font-weight: 400;\"> Online prices are rarely what they seem. Delivery costs can drive up costs which catch consumers off guard and dissuade them from becoming repeat buyers. Click and collect eliminates delivery costs because the consumer picks up the product themselves.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>No Rush to Collect:<\/b><span style=\"font-weight: 400;\"> Because click and collect often makes use of smart lockers like <\/span><a href=\"https:\/\/www.parcelpending.com\/en-ca\/markets\/retail-parcel-lockers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Parcel Pending\u2019s retail lockers<\/span><\/a><span style=\"font-weight: 400;\">, consumers never feel the pressure to rush home to meet a delivery person. They can collect their purchase at their discretion, which improves customer satisfaction during the entire ordering and shipping process.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using an order fulfillment strategy benefits both the consumers and retailers in many ways. Because the order fulfillment process is less expensive and more convenient, click and collect helps foster customer loyalty and increases the chance that consumers will make repeat purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other benefits of adopting a click and collect strategy for retailers include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Improved Staff Efficiency:<\/b><span style=\"font-weight: 400;\"> For brick and mortar retailers who choose to integrate click and collect into their order fulfillment strategies, employees are afforded more time to focus on in-store concerns rather than spend time dealing with packing and shipping.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Encourage Impulse Buys:<\/b> <a href=\"https:\/\/www.retaildive.com\/press-release\/20180725-more-than-half-of-most-active-click-and-collect-shoppers-made-additional-in\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">A recent study<\/span><\/a><span style=\"font-weight: 400;\"> measuring the effects of click and collect found that 37% of click and collect customers end up buying additional products when they go to pick up their goods in-store. This direct revenue boost can be a lifesaver for businesses which are struggling to compete with large online retailers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Save on Delivery Costs:<\/b><span style=\"font-weight: 400;\"> Even if retailers need to still deliver goods to a click and collect collection point, businesses inevitably end up saving money on delivery costs. Drivers don\u2019t need to spend an entire day making individual deliveries to residencies.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Collaboration:<\/b><span style=\"font-weight: 400;\"> Non-competitive stores can share one collection location, which can cut costs for retailers and further increase convenience for consumers who may be purchasing products from multiple retail outlets.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>Final Thoughts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The best way for retailers to survive in the increasingly competitive e-commerce market is by making sure that consumers can quickly and efficiently retrieve products they order online. One way to do this is by developing an <a href=\"https:\/\/www.parcelpending.com\/en-ca\/blog\/omnichannel-retail-and-the-future-of-commerce-is-your-company-prepared\/\" target=\"_blank\" rel=\"noopener noreferrer\">omnichannel retail strategy<\/a> that offers a unique and convenient delivery service. By using click and collect, even brick and mortar businesses can become competitive with massive online retailers because they eliminate the many variables involved with standard online delivery.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Statistics demonstrate how vital it is for businesses to improve their order fulfillment process for e-commerce. Consider this: in 2019, it\u2019s estimated that there will be around <\/span><a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">1.92 billion global online buyers.<\/span><\/a><span style=\"font-weight: 400;\"> That\u2019s 25% of the world\u2019s population, and the trend shows no signs of slowing down. By 2021, 2.14 billion people are expected to opt for buying online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Protecting your bottom line requires adaptation, and investing in smart lockers for a click and collect order fulfillment strategy is one of the most forward-thinking methods companies can employ to both secure and increase their revenue streams. Not only will this help with inventory management, but it also improves the overall customer satisfaction of online orders and gives your company that extra competitive advantage.<\/span><\/p>\n<p><b>Sources:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Comcast\u2019s New Security Camera Features Help Consumers Spots Package Theft \u2018Grinches\u2019 This Holiday Season. (2018, November 16. Retrieved May 10, 2019, from <\/span><a href=\"https:\/\/corporate.comcast.com\/press\/releases\/comcasts-new-security-camera-features-spot-package-theft\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/corporate.comcast.com\/press\/releases\/comcasts-new-security-camera-features-spot-package-theft<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Digital Buyers Worldwide 2021 | Statistic. (n.d.) Retrieved May 10, 2019, from <\/span><a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">More Than Half of Most-Active Click and Collect Shoppers Made Additional In-Store Purchases When Retrieving Online Orders. (n.d.). Retrieved May 10, 2019, from <\/span><a href=\"https:\/\/www.retaildive.com\/press-release\/20180725-more-than-half-of-most-active-click-and-collect-shoppers-made-additional-in\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.retaildive.com\/press-release\/20180725-more-than-half-of-most-active-click-and-collect-shoppers-made-additional-in\/<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that e-commerce has changed the retail landscape, and businesses that don\u2019t adapt are going to get left behind. That\u2019s why it is so important for brick and mortar stores to compete with online retailers through omnichannel strategies. Studies show that a whopping 87% of shoppers begin their search for products through digital [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[324],"tags":[],"class_list":["post-25799","post","type-post","status-publish","format-standard","hentry","category-blog-retail-en-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Adapt Your Order Fulfillment Strategy | Parcel Pending<\/title>\n<meta name=\"description\" content=\"Retail is changing and if you aren\u2019t prepared you will pay the price. 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