{"id":25785,"date":"2019-09-05T18:08:12","date_gmt":"2019-09-05T18:08:12","guid":{"rendered":"https:\/\/www.parcelpending.com\/blog\/what-is-curbside-pick-up\/"},"modified":"2023-04-04T17:07:10","modified_gmt":"2023-04-04T17:07:10","slug":"what-is-curbside-pick-up","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-ca\/blog\/what-is-curbside-pick-up\/","title":{"rendered":"What is Curbside Pick Up And Is It Right For My Company?"},"content":{"rendered":"

It all started in 1921 when the first carhop drive-in <\/span>restaurant<\/span> appeared.<\/span>1<\/sup><\/span>Now, instead of roller skates and burgers, there\u2019s <\/span>curbside pickup<\/span>\u2014the act of picking up online purchases without stepping out of your car. While not entirely the same, one could argue that a <\/span>curbside service<\/span>, like Buy Online, Pick Up in Store (BOPIS), is the logical and technological extension of drive-ins and drive-thrus.<\/span><\/p>\n

Curbside Meaning<\/b>: What is <\/b>Curbside Pickup<\/b>?<\/b><\/h2>\n

From enhancing their <\/span>website functionality<\/span> to creating effective <\/span>customer service<\/span> strategies for in-<\/span>store<\/span> shopping, companies are constantly looking for ways to create a seamless <\/span>retail customer experience<\/span><\/a>. A relatively new addition to the spread of options at retailers\u2019 disposal is <\/span>curbside pickup service<\/span>. <\/span><\/p>\n

Curbside pickup service is when retailers allow customers to place an online order for pick up at a local store. When the order is ready, the consumer parks in a designated area near the store<\/span> or <\/span>pickup location<\/span>, and a store associate brings the <\/span>curbside <\/span>pickup order<\/span> out to the consumer’s vehicle. The best part? Customers don’t even have to leave their cars with this convenient <\/span>curbside <\/span>pickup service<\/span>. <\/span><\/p>\n

Because of the convenience this provides for <\/span>shoppers<\/span>, this option has become an effective way for <\/span>retailers<\/span> to create or enhance their <\/span>omnichannel retail strategy.<\/span><\/a> Retailers<\/span> providing this <\/span>service<\/span> have noted that many of their stores have seen an uptick in sales, especially given home <\/span>delivery<\/span> delays caused by the pandemic. A quick pitstop at the <\/span>grocery store<\/span> to grab food or to the mall to grab an online purchase means that customers can get a <\/span>product <\/span>on the day they order it instead of waiting days for a <\/span>delivery<\/span> to arrive on their front porch.\u00a0<\/span><\/p>\n

Who Offers <\/b>Curbside Pickup<\/b>?<\/b><\/h2>\n

Major retailers were the first to throw their support behind curbside pickup and believe in its importance for the<\/span> future of customer experience<\/span><\/a>. Big players <\/span>and other <\/span>participating retailers<\/span> like Nordstrom, Target, Walmart, and CVS started offering the service as a way to provide greater convenience for their customers and draw them away from competitors. <\/span><\/p>\n

With the pandemic, this option has been critical to business continuity, convenience, and \u2013 most importantly \u2013 customer safety.<\/span>
\nNow smaller <\/span>retailers<\/span>, restaurants, and even grocery stores, who previously struggled to participate due to a lack of infrastructure, have also adopted the service. These businesses often designate nearby parking spaces at \u201ccurbside pickup loading zones\u201d. Once a patron arrives, they call the <\/span>restaurant<\/span>, retailer, or<\/span> grocery store<\/span>, and an <\/span>employee<\/span> brings out their <\/span>curbside pickup order<\/span>.<\/span><\/p>\n

Why is <\/b>Curbside Pickup<\/b> So Popular?<\/b><\/h2>\n

When it comes to a new retail service trend, creating a seamless experience<\/a> is crucial, and success often depends on how convenient the service is for customers<\/span>2<\/sup><\/span>. And what is <\/span>curbside pickup<\/span>, but the essence of convenience? As long as <\/span>retailers<\/span> can reasonably afford to offer and scale this <\/span>service<\/span>, customers will be ready and willing to take advantage of it.<\/span>
\nOther benefits of <\/span>curbside pickup<\/span> include:<\/span><\/p>\n