{"id":25732,"date":"2020-01-17T09:50:12","date_gmt":"2020-01-17T09:50:12","guid":{"rendered":"https:\/\/www.parcelpending.com\/blog\/how-to-increase-foot-traffic-in-a-retail-store\/"},"modified":"2023-04-03T20:38:46","modified_gmt":"2023-04-03T20:38:46","slug":"how-to-increase-foot-traffic-in-a-retail-store","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-ca\/blog\/how-to-increase-foot-traffic-in-a-retail-store\/","title":{"rendered":"How to Increase Foot Traffic in a Retail Store"},"content":{"rendered":"<p><em><strong>Updated: February 2, 2021<\/strong><\/em><br \/>\n<span style=\"font-weight: 400;\">In light of the COVID-19 pandemic, online shopping has become the preferred shopping method for many consumers and has greatly impacted the overall <a href=\"\/en-ca\/blog\/boosting-the-retail-customer-experience-strategies-for-success-during-covid\/\" target=\"_blank\" rel=\"noopener noreferrer\">retail customer experience<\/a>. As such, increasing <\/span><span style=\"font-weight: 400;\">repeat customer<\/span> <span style=\"font-weight: 400;\">foot traffic<\/span><span style=\"font-weight: 400;\"> in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> has become a necessity for every brick-and-mortar <\/span><span style=\"font-weight: 400;\">retailer<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">local business<\/span><span style=\"font-weight: 400;\">. Many companies are searching for new ways to safely attract customers to their physical locations in order to keep up with growing competition from web-based challengers. Learning how to increase footfall in-store locations can lead to higher sales conversion, a happier customer base, and better return on investment (ROI).<\/span><br \/>\n<span style=\"font-weight: 400;\">Luckily, the brick-and-mortar model can provide potential customers with unique offerings that an online <\/span><span style=\"font-weight: 400;\">retailer<\/span><span style=\"font-weight: 400;\"> cannot, due to its lack of a physical <\/span><span style=\"font-weight: 400;\">storefront<\/span><span style=\"font-weight: 400;\">. There are several methods that companies can leverage to capture <\/span><span style=\"font-weight: 400;\">consumer<\/span><span style=\"font-weight: 400;\"> attention and increase <\/span><span style=\"font-weight: 400;\">footfall<\/span><span style=\"font-weight: 400;\"> in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">. These methods include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being creative and adjusting to shifts in <\/span><span style=\"font-weight: 400;\">consumer<\/span><span style=\"font-weight: 400;\"> demands<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Applying <\/span><span style=\"font-weight: 400;\">footfall data<\/span><span style=\"font-weight: 400;\"> and analytics to <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> and sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementing a buy online, pick-up in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> (BOPIS) sales strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coordinating <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> and sales efforts through <\/span><span style=\"font-weight: 400;\">social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embracing the competition to enhance <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> efforts and product offerings\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The following guide will provide brick-and-mortar retailers with an overview of our five best practices for how to increase <\/span><span style=\"font-weight: 400;\">foot traffic<\/span><span style=\"font-weight: 400;\"> in a <\/span><span style=\"font-weight: 400;\">retail store<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h5><b>Be Creative<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Keeping up with the various technological innovations while <a href=\"\/en-ca\/blog\/package-accessibility-meeting-consumer-needs-safely-and-effectively\" target=\"_blank\" rel=\"noopener noreferrer\">meeting consumer needs<\/a> in the <\/span><span style=\"font-weight: 400;\">retail<\/span><span style=\"font-weight: 400;\"> space takes creativity and vision. Online competitors are undoubtedly taking advantage of technology to get ahead in the industry and gain customer wallet share. However, brick-and-mortar retailers also have a creative upside that online competitors simply cannot match: the <\/span><span style=\"font-weight: 400;\">physical store<\/span><span style=\"font-weight: 400;\">.<\/span><br \/>\n<span style=\"font-weight: 400;\">In order to increase <\/span><span style=\"font-weight: 400;\">foot traffic<\/span><span style=\"font-weight: 400;\"> within the <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">, retailers should try to get creative with presentation. There are several creative ideas worth considering for the physical <\/span><span style=\"font-weight: 400;\">retail store<\/span><span style=\"font-weight: 400;\">, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Proper management of the <\/i><\/b><b><i>storefront<\/i><\/b><b><i> and displays.<\/i><\/b><span style=\"font-weight: 400;\"> Use <\/span><span style=\"font-weight: 400;\">customer<\/span><span style=\"font-weight: 400;\"> research when choosing how to organize, display, and market goods. Think about what the <\/span><span style=\"font-weight: 400;\">target audience<\/span><span style=\"font-weight: 400;\"> wants and present it so it is the first thing that they see when approaching or entering the <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">. Consider placing sale items towards the back of the <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> to encourage the customer to engage with more displays throughout the rest of the <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">.\u00a0 <a href=\"\/en-ca\/blog\/what-are-smart-lockers\" target=\"_blank\" rel=\"noopener noreferrer\">Smart lockers<\/a> make it possible to engage with customers when they seek information as well as give them the autonomy to pick up ordered items. This helps drive retail foot traffic by enticing customers to come in to pick up an item ordered online, and therefore creates a store visit they wouldn&#8217;t normally have made.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Grab the <\/i><\/b><b><i>potential customer<\/i><\/b><b><i>\u2019s attention through attractive signage.<\/i><\/b><span style=\"font-weight: 400;\"> Depending on location, this could be outside in a parking lot, on the sidewalk, or outside of the <\/span><span style=\"font-weight: 400;\">shopping mall<\/span><span style=\"font-weight: 400;\"> in which a <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> is located. By highlighting current promotions, best-selling products, or even the <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">\u2019s location in a large <\/span><span style=\"font-weight: 400;\">shopping mall<\/span><span style=\"font-weight: 400;\">, retailers can significantly increase <\/span><span style=\"font-weight: 400;\">store footfall<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Conduct market research when determining the layout of the <\/i><\/b><b><i>store<\/i><\/b><b><i>. <\/i><\/b><span style=\"font-weight: 400;\">Store<\/span><span style=\"font-weight: 400;\"> layout is often determined by the type of products sold, but there are definitely creative ways to grab customers\u2019 attention in displaying them. Pay attention to 2021 <\/span><span style=\"font-weight: 400;\">retail<\/span><span style=\"font-weight: 400;\"> trends and invest in market and <\/span><span style=\"font-weight: 400;\">customer<\/span><span style=\"font-weight: 400;\"> research when selecting the <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">\u2019s layout.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Leverage new technologies within the <\/i><\/b><b><i>store<\/i><\/b><b><i>.<\/i><\/b><span style=\"font-weight: 400;\"> Many apparel retailers are investing in smart dressing rooms that allow customers to browse products and request sizes or are using augmented or virtual reality platforms to enable users to visualize products in their homes. Implementing innovative technologies can place a <\/span><span style=\"font-weight: 400;\">retailer<\/span><span style=\"font-weight: 400;\"> ahead of the competition in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> and help differentiate one <\/span><span style=\"font-weight: 400;\">retailer<\/span><span style=\"font-weight: 400;\"> from another.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While these ideas only represent a few options when it comes to how to increase <\/span><span style=\"font-weight: 400;\">foot traffic<\/span><span style=\"font-weight: 400;\"> in a <\/span><span style=\"font-weight: 400;\">retail store<\/span><span style=\"font-weight: 400;\">, they are useful considerations for any <\/span><span style=\"font-weight: 400;\">retailer<\/span><span style=\"font-weight: 400;\"> that wants to enhance its physical presence. The key is to continuously think outside the box when considering how to attract customers to the <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h5><b>Use <\/b><b>Customer<\/b><b> Data and Analytics<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Customer<\/span><span style=\"font-weight: 400;\"> data and analytics are the basis of competitive success and are what can help make a customer\u2019s <\/span><span style=\"font-weight: 400;\">shopping experience<\/span><span style=\"font-weight: 400;\"> feel truly seamless. If physical <\/span><span style=\"font-weight: 400;\">retail<\/span><span style=\"font-weight: 400;\"> stores want to keep up with online retailers, they must take the same approach to data as web-based or direct-to-<\/span><span style=\"font-weight: 400;\">consumer<\/span><span style=\"font-weight: 400;\"> brands. While this may be a more complex process for a brick-and-<\/span><span style=\"font-weight: 400;\">mortar store<\/span><span style=\"font-weight: 400;\"> to implement, it is not impossible.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">First, start a <\/span><span style=\"font-weight: 400;\">customer loyalty<\/span><span style=\"font-weight: 400;\"> program and use that program to collect data on any <\/span><span style=\"font-weight: 400;\">customer<\/span><span style=\"font-weight: 400;\"> that makes a purchase at the <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">. This enables a <\/span><span style=\"font-weight: 400;\">business<\/span><span style=\"font-weight: 400;\"> to make personalized offers to individual <\/span><span style=\"font-weight: 400;\">shoppers<\/span><span style=\"font-weight: 400;\"> and leverage <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> strategies effectively, like using email blasts to inform customers about a current promotion or new arrivals in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Then, use omnichannel commerce strategies to bridge the gap between different sales channels and equip sales teams with more methods to increase sales. The ICSC reports that 88% of <\/span><span style=\"font-weight: 400;\">shoppers<\/span><span style=\"font-weight: 400;\"> prefer retailers who have both physical stores and a robust online presence<\/span><span style=\"font-weight: 400;\"><sup>1<\/sup><\/span><span style=\"font-weight: 400;\">. Today\u2019s <\/span><span style=\"font-weight: 400;\">shoppers<\/span><span style=\"font-weight: 400;\"> prefer the convenience of shopping from home, but also like the ability to easily make returns or exchanges at a nearby brick-and-<\/span><span style=\"font-weight: 400;\">mortar store<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Smaller retailers should consider accepting orders online or over the phone and fulfilling orders using buy online, pick-up in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> (BOPIS), while larger retailers can turn their attention to <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> channels like <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> or email <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\">.<\/span><br \/>\n<span style=\"font-weight: 400;\">Most importantly, retailers should pay attention to peak <\/span><span style=\"font-weight: 400;\">footfall<\/span><span style=\"font-weight: 400;\"> times. Install data collecting security cameras that can count <\/span><span style=\"font-weight: 400;\">customer footfall<\/span><span style=\"font-weight: 400;\"> levels at different times during the day, week, or season. This allows retailers to plan their staffing so that there is ample <\/span><span style=\"font-weight: 400;\">customer service<\/span><span style=\"font-weight: 400;\"> support available during peak times, as well as control <\/span><span style=\"font-weight: 400;\">retail sales<\/span><span style=\"font-weight: 400;\"> strategies based on the average <\/span><span style=\"font-weight: 400;\">foot traffic<\/span><span style=\"font-weight: 400;\"> at a given time of year. It is important to focus on <\/span><span style=\"font-weight: 400;\">increasing footfall<\/span><span style=\"font-weight: 400;\"> in the <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> during quieter periods and improve staff efficiency during peak <\/span><span style=\"font-weight: 400;\">retail footfall<\/span><span style=\"font-weight: 400;\"> periods.\u00a0<\/span><\/p>\n<h5><b>Offer In-<\/b><b>Store<\/b><b> Pick-Ups<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">With the exception of a few budget retailers, most successful companies have an online presence. However, there is a benefit to operating beyond the limitations of a web-based platform. This is why retailers that have physical locations must use this to their advantage and allow customers to both purchase goods online and claim their purchases in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">In light of the coronavirus pandemic, this might be the easiest way to safely attract <\/span><span style=\"font-weight: 400;\">foot traffic<\/span><span style=\"font-weight: 400;\"> into a <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">. In fact, 90% of retailers state that they will offer BOPIS in 2021<\/span><span style=\"font-weight: 400;\"><sup>2<\/sup><\/span><span style=\"font-weight: 400;\">. BOPIS or curbside pick-up options give the <\/span><span style=\"font-weight: 400;\">customer<\/span><span style=\"font-weight: 400;\"> the option of purchasing their goods online but allows them to choose to have their item available for pick-up in-s<\/span><span style=\"font-weight: 400;\">tore<\/span><span style=\"font-weight: 400;\"> instead of delivered to their home. This allows a <\/span><span style=\"font-weight: 400;\">customer<\/span><span style=\"font-weight: 400;\"> to acquire their desired purchase or purchases that much faster.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">An increased flow of customers using in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> pick-up will increase <\/span><span style=\"font-weight: 400;\">retail<\/span> <span style=\"font-weight: 400;\">foot traffic<\/span><span style=\"font-weight: 400;\"> and by association in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> sales, especially if this strategy is properly implemented. In fact, <\/span><a href=\"\/en-ca\/blog\/how-bopis-lockers-can-help-retailers-succeed\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">61% of all customers<\/span><\/a><span style=\"font-weight: 400;\"> make an additional purchase when retrieving BOPIS orders<\/span><span style=\"font-weight: 400;\">3<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h5><b>Strategic Placement for BOPIS Area<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Placement of the in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> pick-up area is key to a successful BOPIS strategy. Many retailers are now using smart <\/span><a href=\"\/en-ca\/blog\/office-lockers-efficiently-manage-your-package-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">office locker <\/span><\/a><span style=\"font-weight: 400;\">systems\u2014like Buy Online, Pick-up in Locker (BOPIL\u00ae) by Parcel Pending\u2014to allow their customers to take advantage of BOPIS without having to stand in a line or wait for a store associate to assist them. <a href=\"\/en-ca\/blog\/benefits-of-automated-parcel-locker-systems\" target=\"_blank\" rel=\"noopener noreferrer\">Automated parcel locker systems<\/a> are a clever way to give customers what they want: an easy, seamless, pick-up experience.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Home improvement retailer Lowe\u2019s, for instance, recently partnered with Parcel Pending to install BOPIL solutions at all 1,700 of its stores nationwide to improve their <\/span><span style=\"font-weight: 400;\">customer experience<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">\u201cWith more than 60% of online orders picked up in our stores, this gives customers one more option and the added convenience and flexibility to control how and when they get that order,\u201d said Joe McFarland, Lowe\u2019s Executive Vice President of Stores, about the partnership.<\/span><br \/>\n<span style=\"font-weight: 400;\">Retailers should consider placing their BOPIS pick-up area in a part of the store that requires customers to walk by best-selling products or sale items prior to picking up their orders. Furthermore, it is important to give customers the option of returning goods quickly. If installing smart <a href=\"https:\/\/www.parcelpending.com\/en-ca\/markets\/retail-parcel-lockers\/\" target=\"_blank\" rel=\"noopener\">order pickup lockers<\/a> or other BOPIS solution, consider placing it near the dressing rooms to make an effort to streamline the return process for customers.<\/span><br \/>\n<span style=\"font-weight: 400;\">By implementing a BOPIS strategy, retailers can not only increase <\/span><span style=\"font-weight: 400;\">foot traffic<\/span><span style=\"font-weight: 400;\"> but also help differentiate their <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> from online competition, which is crucial to remaining relevant in the constantly shifting <\/span><span style=\"font-weight: 400;\">retail<\/span><span style=\"font-weight: 400;\"> market.\u00a0<\/span><\/p>\n<h5><b>Leverage <\/b><b>Social Media<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Seasonal in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> sales are key to successful <\/span><span style=\"font-weight: 400;\">retail<\/span> <span style=\"font-weight: 400;\">customer<\/span><span style=\"font-weight: 400;\"> retention. However, they are useless if no one knows about them. <\/span><span style=\"font-weight: 400;\">Social media<\/span><span style=\"font-weight: 400;\"> has become an incredible tool for getting the word out not just about <\/span><span style=\"font-weight: 400;\">retail sales<\/span><span style=\"font-weight: 400;\">, but a <\/span><span style=\"font-weight: 400;\">retailer<\/span><span style=\"font-weight: 400;\">\u2019s overall presence and <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Retailers should strongly consider <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> products through all of the major <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> platforms to strengthen their <\/span><span style=\"font-weight: 400;\">brand awareness<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Primary platforms<\/b><span style=\"font-weight: 400;\"> \u2013 Facebook, Twitter, Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Secondary platforms<\/b> <span style=\"font-weight: 400;\">\u2013 YouTube, Pinterest, LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tertiary platforms<\/b><span style=\"font-weight: 400;\"> \u2013 Snapchat, TikTok<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If conducting a sale or in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> event, leverage <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> to get the word out, and increase <\/span><span style=\"font-weight: 400;\">store traffic<\/span><span style=\"font-weight: 400;\">. This may require hiring a third-party <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> management company to assist in reaching the <\/span><span style=\"font-weight: 400;\">business<\/span><span style=\"font-weight: 400;\">\u2019 <\/span><span style=\"font-weight: 400;\">target customer<\/span><span style=\"font-weight: 400;\"> as well as other potential customers and develop a consistent strategy across platforms.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Retailers can also leverage a <\/span><span style=\"font-weight: 400;\">social media<\/span> <span style=\"font-weight: 400;\">influencer<\/span><span style=\"font-weight: 400;\"> or influencers to help market products more organically. Influencers have become a major part of modern <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> approaches and can be extremely useful in framing a <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> to a specific target market. In fact, 71% of consumers prefer to make informed choices through recommendations, reviews, <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\">, and online search. Many customers treat influencers like friends, so an investment in this <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> strategy can generate significant returns for retailers. As Referral Candy reports, a <\/span><span style=\"font-weight: 400;\">customer<\/span><span style=\"font-weight: 400;\"> will pay two times more attention to recommendations from friends than other media<\/span><span style=\"font-weight: 400;\">4<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Additionally, <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> can provide an additional channel to sell goods. Retailers should make sure that <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> advertisements inform consumers about other sales channels and allow loyal customers to easily make purchases directly through the <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> channel or an online <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">. Giving customers the option to use a BOPIS program in addition to the convenience of social shopping can help provide a seamless <\/span><span style=\"font-weight: 400;\">customer experience<\/span><span style=\"font-weight: 400;\"> and improve<\/span><span style=\"font-weight: 400;\"> customer engagement<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h5><b>Embrace Competition<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Retailers are in a unique position where they can work closely with competitors while also differentiating their <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">\u2019s offerings by offering customers a wider or different range of products. This could include creating dedicated space within the <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> for other brands (like pop-ups, collaborations, or extended partnerships) or simply expanding their product offering to provide customers with a wider range of items (like a stockist carrying a DTC brand in-store).\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Teaming up with competitors can go a long way in increasing <\/span><span style=\"font-weight: 400;\">foot traffic<\/span><span style=\"font-weight: 400;\"> within a <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\">. When evaluating a competitor partnership, consider what stores and products are in the immediate vicinity and attempt to fill gaps in what is available to customers. Target, for instance, focused on creating an innovative partnership with Quip, allowing customers to purchase a starter pack of electric toothbrushes at a Target <\/span><span style=\"font-weight: 400;\">storefront<\/span><span style=\"font-weight: 400;\"> while directing customers to Quip.com for replacement brush heads.<\/span><br \/>\n<span style=\"font-weight: 400;\">A geographically-coordinated <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> campaign could also help promote the <\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> and drive <\/span><span style=\"font-weight: 400;\">traffic<\/span><span style=\"font-weight: 400;\"> into the general area. Such coordination between competitors, especially ones that offer similar products, simply promotes the product as a whole, rather than a specific <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h5><b>Satisfy the Modern <\/b><b>Consumer<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">When attempting to increase <\/span><span style=\"font-weight: 400;\">foot traffic<\/span><span style=\"font-weight: 400;\"> to a brick-and-<\/span><span style=\"font-weight: 400;\">mortar store<\/span><span style=\"font-weight: 400;\">, retailers should think outside the box and leverage their <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> creatively through a solid <\/span><span style=\"font-weight: 400;\">customer experience<\/span><span style=\"font-weight: 400;\">, both in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> and online. Employing a strategy that leverages <\/span><span style=\"font-weight: 400;\">customer<\/span><span style=\"font-weight: 400;\"> data and analytics and expands the offerings available to customers when purchasing items can have a direct effect on the number of customers who come for the in-<\/span><span style=\"font-weight: 400;\">store<\/span><span style=\"font-weight: 400;\"> experience.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">If retailers want to keep up with the competition, it is necessary to embrace both <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> and unconventional <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> techniques. Furthermore, retailers may want to consider teaming up with competitors if a suitable <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> campaign or coordinated event will bring in more customers.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">By applying these five strategies, <\/span><span style=\"font-weight: 400;\">retail<\/span><span style=\"font-weight: 400;\"> stores are sure to experience increased <\/span><span style=\"font-weight: 400;\">footfall<\/span><span style=\"font-weight: 400;\"> in the immediate future, while at the same time creating a safe shopping atmosphere that is better suited to satisfy the modern <\/span><span style=\"font-weight: 400;\">consumer<\/span><span style=\"font-weight: 400;\">\u2019s ever-changing needs.<\/span><br \/>\n<b>Sources:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">International Council of Shopping Centers. (2018). <\/span><i><span style=\"font-weight: 400;\">The Halo Effect<\/span><\/i><span style=\"font-weight: 400;\"> [Report]. Retrieved from: <\/span><a href=\"https:\/\/www.icsc.com\/thehaloeffectii\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.icsc.com\/thehaloeffectii<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retail TouchPoints. <\/span><i><span style=\"font-weight: 400;\">90% of Retailers Plan To Implement BOPIS By 2021<\/span><\/i><span style=\"font-weight: 400;\">. (n.d.).<\/span><a href=\"https:\/\/retailtouchpoints.com\/resources\/90-of-retailers-plan-to-implement-bopis-by-2021\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> https:\/\/retailtouchpoints.com\/resources\/90-of-retailers-plan-to-implement-bopis-by-2021<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parcel Pending. How BOPIS Lockers Can Help Retailers Succeed. (2020, April 1). <\/span><a href=\"\/en-ca\/blog\/how-bopis-lockers-can-help-retailers-succeed\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.parcelpending.com\/en-ca\/blog\/how-bopis-lockers-can-help-retailers-succeed\/<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chua, Desmond. Referral Candy Blog. <\/span><i><span style=\"font-weight: 400;\">Infographic: Why Referral Marketing is Awesome [2020 Update]<\/span><\/i><span style=\"font-weight: 400;\">. (2020, May). <\/span><a href=\"https:\/\/www.referralcandy.com\/blog\/referral-marketing-awesome-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.referralcandy.com\/blog\/referral-marketing-awesome-infographic\/<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated: February 2, 2021 In light of the COVID-19 pandemic, online shopping has become the preferred shopping method for many consumers and has greatly impacted the overall retail customer experience. As such, increasing repeat customer foot traffic in-store has become a necessity for every brick-and-mortar retailer and local business. Many companies are searching for new [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[329,323,324],"tags":[],"class_list":["post-25732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-archive-en-ca","category-blog-en-ca","category-blog-retail-en-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Increase Foot Traffic in a Retail Store | Parcel Pending<\/title>\n<meta name=\"description\" content=\"The classic retail format no longer cuts it. How to increase foot traffic in a retail store comes down to evolving fast to meet customer&#039;s expectations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parcelpending.com\/en-ca\/blog\/how-to-increase-foot-traffic-in-a-retail-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Foot Traffic in a Retail Store | Parcel Pending\" \/>\n<meta property=\"og:description\" content=\"The classic retail format no longer cuts it. 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