{"id":25542,"date":"2021-04-07T20:08:46","date_gmt":"2021-04-07T20:08:46","guid":{"rendered":"https:\/\/www.parcelpending.com\/blog\/short-term-rentals-are-here-to-stay\/"},"modified":"2023-04-03T18:39:27","modified_gmt":"2023-04-03T18:39:27","slug":"short-term-rentals-are-here-to-stay","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-ca\/blog\/short-term-rentals-are-here-to-stay\/","title":{"rendered":"Short-Term Rentals Are Here to Stay"},"content":{"rendered":"

The <\/span>short-term<\/span> rental housing market<\/span> is no longer strictly the domain of business <\/span>travelers<\/span> stationed for a few months in a bustling city. In today\u2019s market, it\u2019s <\/span>vacation<\/span> travelers<\/span> and remote workers who are fueling the demand for rental housing, which translates into good news for <\/span>multifamily management<\/span><\/a>.<\/span><\/p>\n

Why the Short-Term Rental Market is Growing<\/strong><\/h2>\n

The continuing pandemic convinced <\/span>vacation<\/span> travelers<\/span> that <\/span>booking<\/span> short-term<\/span> rentals was generally safer than large-scale hotels. Rental households in beach towns <\/span>and countryside hamlets, far away from big cities, experienced explosive growth.<\/span><\/p>\n

According to AirDNA, new bookings in the <\/span>short-term<\/span> rental<\/span> industry<\/span> increased in January 2021 to their highest level on record, surpassing <\/span>June 2020 by 22%<\/span>1<\/sup><\/span>. Startlingly enough, <\/span>roughly 65%<\/span> of Airbnb rentals are in multifamily buildings<\/span>2<\/sup><\/span>.\u00a0<\/span><\/p>\n

A New Industry to Handle the Surge in Short-Term Rental Households<\/strong><\/h2>\n

Along with the growth experienced in the <\/span>rental house market<\/span>, a new <\/span>industry<\/span> has emerged as a type of <\/span>vacation rental company<\/span> to handle the marketing, <\/span>booking<\/span>, and administrative tasks for <\/span>vacation<\/span> travelers<\/span>. Start-ups such as Sonder, Why Hotel, Stay Alfred, and HomeAway are national platforms that connect <\/span>vacation<\/span> travelers<\/span> with <\/span>rental<\/span> properties.<\/span><\/p>\n

Benefits of Short-Term Leasing<\/strong><\/h2>\n

Short-term<\/span> leasing provides many benefits to <\/span>property owners<\/span>. Partnering with a <\/span>short-term<\/span> real estate<\/span> platform can improve your occupancy rate, assist with cash flow, and provide consistent <\/span>revenue<\/span> as rental demand rises<\/span>. The two parties (you and the <\/span>vacation rental business<\/span>) usually ink a deal for a specified number of housing units for a guaranteed term length. Short-term renting also allows managers to fill empty units that might otherwise remain vacant, while still allowing managers the flexibility to respond to the changing demand for <\/span>rental<\/span> housing<\/span>. An unexpected side benefit is that brief stays allow <\/span>vacation<\/span> renters to use the experience as a trial run and decide if they want to rent for an extended period or convert to a longer-term lease.<\/span><\/p>\n

More Amenities: The Market for a Place that Feels More Like a Home<\/strong><\/h2>\n

Whereas the average hotel room is a microscopic 330 square feet, furnished apartments feel luxurious with stocked kitchens, full baths, in-unit washer\/dryers, and cleaning services. Furthermore, <\/span>vacation<\/span> renters are seeking experiences similar to home with <\/span>modern apartment features<\/span><\/a> and amenities such as gyms, concierge services, pools, and club houses \u2013 all with safety protocols, of course.<\/span><\/p>\n

Ensuring that residents packages are stored safely and securely, <\/span>smart lockers<\/span><\/a> provide peace of mind for <\/span>travelers<\/span> staying in these types of luxury apartments<\/span>. Rather than simply hoping that mail and packages arrive at the right address or that the concierge remembers their name, the <\/span>resident is automatically notified by email, text, or mobile app alert that a delivery has arrived. The resident is then given a barcode to scan to access their delivery 24\/7, contact-free. <\/span>Package room solutions<\/span><\/a>, like lockers employed in the <\/span>short-term<\/span> rental market<\/span> can also be used to deliver key documents, leases, keys, and fobs.<\/span><\/p>\n

Targeting Short-Term Rentals to the Remote Worker Market<\/strong><\/h2>\n

The pandemic created a seismic shift in the way we work. With almost 70% of full-time workers working from home, marketing to remote workers is a savvy move<\/span>3<\/sup><\/span>. After all, big brand names in the tech field have announced that remote work is here to stay. Salesforce Inc. has said the majority of its employees will remain working remotely at least part-time, as has Microsoft, and Google<\/span>4<\/sup><\/span>.<\/span><\/p>\n

Secrets to success for targeting remote workers including offering rapid-fire fast Wi-Fi, Zoom-ready backgrounds, outdoor living space, and co-working spaces that meet socially distant guidelines. Bridging work and community is also important, as <\/span>vacation<\/span> renters often have limited opportunity to make meaningful connections. Virtual events, from talent shows, to yoga classes, to cooking lessons, work to forge solid human bonds at any rental property. Adding <\/span>short-term<\/span> leases for <\/span>vacation<\/span> travelers<\/span> to your multifamily rental <\/span>property<\/span> is a solid strategy. Ensuring your property has short term housing supply can help increase net income, reduce your vacancy rate, and improve your cash flow. It might also allow you to fund new amenities for residents that boost the overall <\/span>rental<\/span> experience.<\/span><\/p>\n

\n

Talk to a <\/span>Parcel Pending customer service representative<\/span><\/a> to see how we can design a smart locker layout that fits your needs.<\/span><\/p>\n

Sources:<\/b><\/p>\n

    \n
  1. \u00a0Rosario, IvyLee. Multi-Housing News. <\/span>Short Term Rentals Here for the Long-Haul<\/span><\/i>. (2021, April 5). <\/span>https:\/\/www.multihousingnews.com\/post\/short-term-rentals-here-for-the-long-haul\/<\/span><\/a>.<\/span><\/li>\n
  2. Tavares, Andrew. KLR. <\/span>Airbnb Effect: Multifamily Developers Explore New Leasing Strategies<\/span><\/i>. (2019, September 9). <\/span>https:\/\/kahnlitwin.com\/blogs\/business-blog\/airbnb-effect-multifamily-developers-explore-new-leasing-strategies<\/span><\/a>.<\/span><\/li>\n
  3. Apollo Technical. <\/span>Statistics on Remote Workers That Will Surprise You (2021)<\/span><\/i>. (2021, January 4). <\/span>https:\/\/www.apollotechnical.com\/statistics-on-remote-workers\/<\/span><\/a>.<\/span><\/li>\n
  4. Bindley, Katherine. The Wall Street Journal. <\/span>Most Salesforce Employees to Work Remotely at Least Part Time After Pandemic<\/span><\/i>. (2021, February 9). <\/span>https:\/\/www.wsj.com\/articles\/most-salesforce-employees-to-work-remotely-at-least-part-time-after-pandemic-11612897201<\/span><\/a>.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    The short-term rental housing market is no longer strictly the domain of business travelers stationed for a few months in a bustling city. In today\u2019s market, it\u2019s vacation travelers and remote workers who are fueling the demand for rental housing, which translates into good news for multifamily management. Why the Short-Term Rental Market is Growing […]<\/p>\n","protected":false},"author":3,"featured_media":25543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[326],"tags":[],"class_list":["post-25542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-multifamily-en-ca"],"acf":[],"yoast_head":"\nHow To Meet The Demand For Rental Housing | Parcel Pending<\/title>\n<meta name=\"description\" content=\"As the demand for rental housing continues to rise, property owners are beginning to reap the rewards of short term leasing. 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