{"id":25427,"date":"2021-12-29T16:06:45","date_gmt":"2021-12-29T16:06:45","guid":{"rendered":"https:\/\/www.parcelpending.com\/blog\/the-best-campus-amenties-for-recruiting-gen-z-students-to-your-university\/"},"modified":"2023-03-28T20:58:45","modified_gmt":"2023-03-28T20:58:45","slug":"the-best-campus-amenties-for-recruiting-gen-z-students-to-your-university","status":"publish","type":"post","link":"https:\/\/www.parcelpending.com\/en-ca\/blog\/the-best-campus-amenties-for-recruiting-gen-z-students-to-your-university\/","title":{"rendered":"The Best Campus Amenities for Recruiting Gen Z Students to Your University"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Gen Z<\/span><span style=\"font-weight: 400;\"> \u2013 the <\/span><span style=\"font-weight: 400;\">younger generation<\/span><span style=\"font-weight: 400;\"> with priorities so significantly different than any other generation that they are changing the <\/span><span style=\"font-weight: 400;\">college<\/span><span style=\"font-weight: 400;\"> and university landscape. Now is the time to restructure your<\/span><span style=\"font-weight: 400;\"> campus experience and provide the best college<\/span><span style=\"font-weight: 400;\"> amenities to recruit, retain, and engage with this new generation.<\/span><\/p>\n<h2><strong>Getting to Know Generation Z<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Welcome to the age of <\/span><span style=\"font-weight: 400;\">Gen Z<\/span><span style=\"font-weight: 400;\">, also known as \u201cZoomers\u201d, who grew up engaging with <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> platforms such as Snapchat, Twitter, Instagram, and Facebook. Officially <\/span><span style=\"font-weight: 400;\">defined as those born between 1995 and 2012, this new, <\/span><span style=\"font-weight: 400;\">younger generation<\/span><span style=\"font-weight: 400;\"> includes approximately 73.6 million people. Now comprising the majority of today\u2019s <\/span><span style=\"font-weight: 400;\">prospective students<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Gen Z<\/span><span style=\"font-weight: 400;\"> have witnessed a recession, a pandemic, social unrest, and other significant tragedies. As a result, they tend to view the world and <\/span><span style=\"font-weight: 400;\">college<\/span><span style=\"font-weight: 400;\"> radically differently than other generations.<\/span><\/p>\n<h3><strong>A Generation of Diversity and Inclusion<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Gen Z<\/span><span style=\"font-weight: 400;\"> is the most diverse generation yet; 52% are non-Hispanic white<\/span><span style=\"font-weight: 400;\">, 14% are black, 6% are Asian and 5% are a different race or two or more races<\/span><span style=\"font-weight: 400;\"><sup>1<\/sup><\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">This generation demands diversity and inclusion when it comes to race, gender, ethnicity, and sexual identity. They vote with their feet (social marches), their thumbs (taking to <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> and other digital mediums), and with their wallets (boycotting brands).<\/span><\/p>\n<h3><strong>Feelings of Financial Insecurity<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">According to an eye-opening report from the Chronicle of <\/span><span style=\"font-weight: 400;\">Higher Education<\/span><span style=\"font-weight: 400;\">, feelings of financial insecurity overwhelm <\/span><span style=\"font-weight: 400;\">Gen Z<\/span><span style=\"font-weight: 400;\">\u2019ers<\/span><span style=\"font-weight: 400;\"><sup>2<\/sup><\/span><span style=\"font-weight: 400;\">. One in four students reported feeling \u201calways stressed\u201d about money with concern about how to pay for <\/span><span style=\"font-weight: 400;\">college<\/span><span style=\"font-weight: 400;\"> adding to their woes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The implications for universities are clear: demonstrate the positive return on investment from a <\/span><span style=\"font-weight: 400;\">college degree<\/span><span style=\"font-weight: 400;\">. Cite specific graduate outcome data so that <\/span><span style=\"font-weight: 400;\">prospective students<\/span><span style=\"font-weight: 400;\"> have realistic expectations about the typical <\/span><span style=\"font-weight: 400;\">hiring process<\/span><span style=\"font-weight: 400;\"> for recent graduates and what their <\/span><span style=\"font-weight: 400;\">career growth<\/span><span style=\"font-weight: 400;\"> trajectory might look like. Be sure to showcase unique degrees and experiences on <\/span><span style=\"font-weight: 400;\">campus<\/span><span style=\"font-weight: 400;\"> exclusively available to students. And don\u2019t be afraid to embrace new pricing models that include different tuition for hybrid classes. It\u2019s also important to include price transparency letting students see the true price of their education including books, supplies, and housing.<\/span><\/p>\n<h2><strong>The Pivot in Priorities for Services as Community Amenities<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Climbing walls and high-tech <\/span><span style=\"font-weight: 400;\">fitness centers<\/span><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\">campus<\/span><span style=\"font-weight: 400;\"> that worked to recruit <\/span><span style=\"font-weight: 400;\">Millennial<\/span><span style=\"font-weight: 400;\"> students are a non-starter for <\/span><span style=\"font-weight: 400;\">Gen Z<\/span><span style=\"font-weight: 400;\">. Instead, <\/span><span style=\"font-weight: 400;\">a typical Gen-Z college student<\/span><span style=\"font-weight: 400;\"> is looking for<\/span><span style=\"font-weight: 400;\"> a campus facility with<\/span><span style=\"font-weight: 400;\"> services that meet their different demands. <\/span><span style=\"font-weight: 400;\">Trends in college student housing have revealed that f<\/span><span style=\"font-weight: 400;\">lexibility and collaboration<\/span><span style=\"font-weight: 400;\"> in common areas<\/span><span style=\"font-weight: 400;\"> are key. <\/span><span style=\"font-weight: 400;\">Gen Z<\/span> <span style=\"font-weight: 400;\">students are <\/span><span style=\"font-weight: 400;\">also looking for <\/span><span style=\"font-weight: 400;\">dorm<\/span> <span style=\"font-weight: 400;\">resident <\/span><span style=\"font-weight: 400;\">lounges, flexible learning spaces, and even outdoor <\/span><span style=\"font-weight: 400;\">study <\/span><span style=\"font-weight: 400;\">spaces<\/span><span style=\"font-weight: 400;\"> that are both safer and more conducive to creating a stronger connection with nature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A stellar example of this new thinking is highlighted by the North Carolina School of Math. No longer is there an academic lecture space and then a laboratory space. Instead, its Academic Commons <\/span><span style=\"font-weight: 400;\">is a student village that <\/span><span style=\"font-weight: 400;\">weaves together study halls, science and digital labs, virtual learning areas, and a makerspace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And over at <\/span><a href=\"\/en-us\/blog\/lehigh-university-elevates-its-campus-experience-by-installing-smart-lockers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lehigh University<\/span><\/a><span style=\"font-weight: 400;\">, newly finished <\/span><span style=\"font-weight: 400;\">student<\/span><span style=\"font-weight: 400;\"> housing boasts <\/span><span style=\"font-weight: 400;\">dorm<\/span> <span style=\"font-weight: 400;\">resident <\/span><span style=\"font-weight: 400;\">lounges and a coffee bar. Plus, as an added convenience for students, the school recently implemented smart parcel lockers<\/span><span style=\"font-weight: 400;\"> for its college apartments<\/span><span style=\"font-weight: 400;\"> to provide safe and secure deliveries for students. \u201cCreating a safe environment for students \u2013 especially in light of COVID-19 \u2013 and providing overall exceptional customer service is our priority, and we\u2019re always seeking new innovations to enhance the student experience,\u201d says Mark Ironside, Assistant Vice President of Business Services at Lehigh University of the decision to invest.<\/span><\/p>\n<h2><strong>Integrating Technology with Academics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">At the start of COVID, almost 50% of colleges had no online programs at all<\/span><span style=\"font-weight: 400;\"><sup>3<\/sup><\/span><span style=\"font-weight: 400;\">! Today, it\u2019s a vastly different story, with<\/span><span style=\"font-weight: 400;\"> a<\/span><span style=\"font-weight: 400;\"> virtual learning <\/span><span style=\"font-weight: 400;\">community <\/span><span style=\"font-weight: 400;\">emerging on almost every <\/span><span style=\"font-weight: 400;\">college<\/span> <span style=\"font-weight: 400;\">campus<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gen Z<\/span><span style=\"font-weight: 400;\"> are <\/span><span style=\"font-weight: 400;\">prospective students<\/span><span style=\"font-weight: 400;\"> that grew up with a smart phone almost surgically attached to their hands; they have never known a world where you can\u2019t simply \u201cGoogle it!\u201d As a result, Zoomers tend to view technology differently than other generations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since they\u2019re constantly in search of innovation, these <\/span><span style=\"font-weight: 400;\">college<\/span><span style=\"font-weight: 400;\"> students applaud new ways of integrating technology with learning. <\/span><span style=\"font-weight: 400;\">Southern New Hampshire University, for instance, earns high marks for teaching architecture through the lens of a 3D holographic model. And Rensselaer Polytechnic Institute has created a revolutionary and immersive way to teach Mandarin. Students can learn this Chinese dialect within a virtual computer-generated street scene and by conversing with avatars. As one successful <\/span><span style=\"font-weight: 400;\">student<\/span><span style=\"font-weight: 400;\"> explains: \u201cI thought it would be cheesy. It\u2019s definitely more engaging because you\u2019re actively involved with what\u2019s going on\u201d<\/span><span style=\"font-weight: 400;\"><sup>4<\/sup><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, <\/span><span style=\"font-weight: 400;\">Gen Z<\/span><span style=\"font-weight: 400;\"> values practical application of their learning. Given their need for a positive return on investment on their education, they are looking for colleges that arm them with practical skills for life.<\/span><\/p>\n<h2><strong>Mental Health &amp; Wellness Are a Priority<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The unplanned<\/span><span style=\"font-weight: 400;\"> dorm room<\/span><span style=\"font-weight: 400;\"> isolation of university students led to depression and frustration during last year\u2019s pandemic protocols. <\/span><span style=\"font-weight: 400;\">In fact, 65%<\/span><span style=\"font-weight: 400;\"> of students report having fair or poor mental health<\/span><span style=\"font-weight: 400;\"><sup>5<\/sup><\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Offering easy-to-schedule mental health services, private sessions, and responsive staff work well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yale University, for instance, has a unique response with its Science of Well-Being free class from Coursera. Here, students learn how to boost their own happiness and build new habits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spaces4Learning also recently highlighted efforts by Duke University and the University of Virginia to craft innovative, light-filled spaces that foster wellness<\/span><span style=\"font-weight: 400;\"><sup>6<\/sup><\/span><span style=\"font-weight: 400;\">. Both of these universities focus on <\/span><span style=\"font-weight: 400;\">social, physical, psychological, personal, and environmental wellness.<\/span><span style=\"font-weight: 400;\"> The Wahoos (affectionately known as \u201cthe Hoos\u201d by University of Virginia alum) even provide a kitchen for cooking up healthy meals.<\/span><\/p>\n<h2><strong>Elevate the Student Experience<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tom Ellett<\/span><span style=\"font-weight: 400;\"> holds a rare job in <\/span><span style=\"font-weight: 400;\">higher education<\/span><span style=\"font-weight: 400;\">: Chief Experience Officer at Quinnipiac University<\/span><span style=\"font-weight: 400;\"><sup>7<\/sup><\/span><span style=\"font-weight: 400;\">. One of his key learnings<\/span><span style=\"font-weight: 400;\"> about college life<\/span><span style=\"font-weight: 400;\"> this past year from students was the frustration in dealing with different offices for administrative issues such paying their bills, receiving <\/span><span style=\"font-weight: 400;\">financial aid<\/span><span style=\"font-weight: 400;\">, changing meal plans, and registering for classes. <\/span><span style=\"font-weight: 400;\">A Rand Corporation study of four community <\/span><span style=\"font-weight: 400;\">college<\/span><span style=\"font-weight: 400;\"> systems found a 3% average increase in <\/span><span style=\"font-weight: 400;\">student<\/span><span style=\"font-weight: 400;\"> retention by moving to an integrated model, with better outcomes for adult learners over the age of 25, and students of color<\/span><span style=\"font-weight: 400;\"><sup>8<\/sup><\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">As of early 2021, these services are under one roof at Quinnipiac.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a new world on <\/span><span style=\"font-weight: 400;\">college<\/span><span style=\"font-weight: 400;\"> campuses with <\/span><span style=\"font-weight: 400;\">Generation Z students<\/span><span style=\"font-weight: 400;\">. Administrators must understand the top priorities of this generation and tweak their <\/span><span style=\"font-weight: 400;\">campus <\/span><span style=\"font-weight: 400;\">amenities to serve them.<\/span><span style=\"font-weight: 400;\"> Finding ideas to make college campuses better is crucial now more than ever.<\/span><span style=\"font-weight: 400;\"> Mental wellness, flexible options, exceptional technology, practical education, and better experiences must all come together to entice tomorrow\u2019s <\/span><span style=\"font-weight: 400;\">college <\/span><span style=\"font-weight: 400;\">student<\/span><span style=\"font-weight: 400;\"> body<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Higher education institutions are navigating how best to elevate their student experience to attract and retain <\/span><span style=\"font-weight: 400;\">Gen Z students<\/span><span style=\"font-weight: 400;\">. To determine how smart lockers can help provide a safe, modern campus experience,<\/span><a href=\"https:\/\/www.parcelpending.com\/en-ca\/markets\/university-parcel-lockers\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">contact a Parcel Pending by Quadient representative<\/span><\/a><span style=\"font-weight: 400;\"> today.\u00a0<\/span><\/p>\n<p><b>Sources:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parker, Kim &amp; Igielnik, Ruth. Pew Research Center. <\/span><i><span style=\"font-weight: 400;\">On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far<\/span><\/i><span style=\"font-weight: 400;\">. (2020, May 14). <\/span><a href=\"https:\/\/www.pewresearch.org\/social-trends\/2020\/05\/14\/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.pewresearch.org\/social-trends\/2020\/05\/14\/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2\/<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Chronicle of Higher Education. (2018). <\/span><i><span style=\"font-weight: 400;\">The New Generation of Students<\/span><\/i><span style=\"font-weight: 400;\"> [Report]. Retrieved from: <\/span><a href=\"http:\/\/connect.chronicle.com\/rs\/931-EKA-218\/images\/NextGenStudents_ExecutiveSummary_v5%20_2019.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/connect.chronicle.com\/rs\/931-EKA-218\/images\/NextGenStudents_ExecutiveSummary_v5%20_2019.pdf<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fry, Jonathan. Accenture. <\/span><i><span style=\"font-weight: 400;\">7 Ways COVID-19 is Accelerating Trends in Higher Education<\/span><\/i><span style=\"font-weight: 400;\">. (2020, September 30). <\/span><a href=\"https:\/\/www.accenture.com\/us-en\/blogs\/voices-public-service\/7-ways-covid-19-is-accelerating-trends-in-higher-education\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.accenture.com\/us-en\/blogs\/voices-public-service\/7-ways-covid-19-is-accelerating-trends-in-higher-education<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marcus, Jon. The New York Times. <\/span><i><span style=\"font-weight: 400;\">How Technology is Changing the Future of Higher Education<\/span><\/i><span style=\"font-weight: 400;\">. (2020, February 20). <\/span><a href=\"https:\/\/www.nytimes.com\/2020\/02\/20\/education\/learning\/education-technology.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.nytimes.com\/2020\/02\/20\/education\/learning\/education-technology.html<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ezarik, Melissa. Inside Higher Ed. <\/span><i><span style=\"font-weight: 400;\">Students Struggle but Don\u2019t Seek Colleges\u2019 Help<\/span><\/i><span style=\"font-weight: 400;\">. (2021, April 14). <\/span><a href=\"https:\/\/www.insidehighered.com\/news\/2021\/04\/14\/students-struggling-not-seeking-campus-mental-health-support\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.insidehighered.com\/news\/2021\/04\/14\/students-struggling-not-seeking-campus-mental-health-support<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Holcumb, R., Shell, S., and Smith, J. Spaces4Learning. <\/span><i><span style=\"font-weight: 400;\">Design for Post-Millennials: How Gen Z is Shaping Higher Ed Spaces<\/span><\/i><span style=\"font-weight: 400;\">. (2020, May 25). <\/span><a href=\"https:\/\/spaces4learning.com\/Articles\/2020\/05\/25\/Design-for-Gen-Z.aspx?Page=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/spaces4learning.com\/Articles\/2020\/05\/25\/Design-for-Gen-Z.aspx?Page=1<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Busta, Hallie. Higher Ed Dive. <\/span><i><span style=\"font-weight: 400;\">Living the student life: A glimpse into the job of a university chief experience officer<\/span><\/i><span style=\"font-weight: 400;\">. (2021, June 25). <\/span><a href=\"https:\/\/www.highereddive.com\/news\/living-the-student-life-a-glimpse-into-the-job-of-a-university-chief-exper\/602419\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.highereddive.com\/news\/living-the-student-life-a-glimpse-into-the-job-of-a-university-chief-exper\/602419\/<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daugherty, Lindsay, et al. Rand Corporation. (2020). <\/span><i><span style=\"font-weight: 400;\">Connecting College Students to Alternative Sources of Support<\/span><\/i><span style=\"font-weight: 400;\"> [Report]. Retrieved from: <\/span><a href=\"https:\/\/www.rand.org\/pubs\/research_reports\/RR1740-1.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.rand.org\/pubs\/research_reports\/RR1740-1.html<\/span><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z \u2013 the younger generation with priorities so significantly different than any other generation that they are changing the college and university landscape. Now is the time to restructure your campus experience and provide the best college amenities to recruit, retain, and engage with this new generation. Getting to Know Generation Z Welcome to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[317],"tags":[],"class_list":["post-25427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-university-en-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best College Amenities for Gen Z College Recruitment | Parcel Pending<\/title>\n<meta name=\"description\" content=\"Looking into the best college amenities for today&#039;s generation? 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