Parcel Pending’s CEO, Lori A. Torres, delivered an empowering lecture last week to a classroom filled with MBA students at Chapman University, a private, non-profit university located in Orange, California.

During her talk, Lori discussed key learnings from her experience launching and building Parcel Pending into a leading package management solution company.

To begin, Lori noted that the first step towards starting a business is to write a detailed business plan outlining thoughtful business goals and objectives and revenue projections. “You need a roadmap for not only yourself as a business owner and entrepreneur but also for your staff because everyone needs a clear direction,” Torres explained. Lori also highlighted how it is vital to have systems, processes, data and resources in place to ensure the long-term success of a business.

She also emphasized the importance of over-communicating when it comes to project management stating that “open, honest, direct and clear communication is key. We went from a staff of one – me – to 127 employees today and we did that successfully by leveraging intentional and focused communication.”

Lori concluded her talk by discussing her commitment to making Parcel Pending a collaborative, fun and positive work environment and emphasizing the importance of rewarding the daily accomplishments of a team with pride and gratitude. “You have to empower your staff and recognize that the success of your company really starts with the people you hire.”

What question would you like to ask Lori? Comment below.